fPlus Competitive Intelligence｜Ad Analysis by SocialPeta
Competitive intelligence is the first step in our marketing intelligence work and one of the most important parts. Only when we understand the details of our competitors can we formulate a correct and effective marketing strategy.
In this report, SocialPeta analyzes the fPlus's ad analysis from multiple aspects and helps you see the competitive intelligence of top grossing apps fPlus.
Now, I'll tell you how to gain a competitive advantage by SocialPeta.
1. Basic Information of fPlus
App Name : fPlus
Logo：
OS : Android
Network : Facebook,Instagram,Messenger
Developer : fPlus
Publisher : Facebook,Instagram
Total creative ads during the time period : 911
Duration : 951
Popularity : 222,239
Check ASO Keywords of fPlus
2. fPlus’s Competitive Intelligence
what is competitive intelligence? Competitive intelligence is the most important part of our marketing. Only when we fully understand the overall situation of our competitors and the market can we make accurate judgments.
Before advertising, we usually use various tools, such as SocialPeta, to check the details of competitors' ads. In this report, we will analyze the recent advertising performance of advertiser fPlus in detail to understand its advertising strategy.
Trend of Category
There are many types of creatives. We mainly analyze the trend of the ad creative category of fPlus in the recent period. As of 2021-05-24, among the fPlus‘s ad creative, the Html category's proportion is 0.0%, Video category's proportion is 0.0%, Playable Ads category's proportion is 0.0%, Image category's proportion is 100.0%, Carousel category's proportion is 0.0%.
Ad Network Analysis
The network that SocialPeta monitors can cover almost all mainstream channels in the world. Understanding the competitor's advertising channels is the first step in marketing work. According to the analysis of SocialPeta, we can see that in the date of 2021-05-24, fPlus's the proportion of networks impressions are placed like this:
Facebook's proportion is 100.0%,
's proportion is ,
's proportion is ,
's proportion is ,
's proportion is .
In the date of 2021-05-24, fPlus‘s network with the most ads is Facebook and its proportion is 100.0%.
3. Top 3 Ad Creative Analysis of fPlus
This is the detailed information of the top three ad creatives with the best performance among all ad creatives of fPlus. We can see some advertising trends.
Top 1 Ad Creative of fPlus
Ad Details ：
Headline ：Efter förhalningar och lögner – nu stämmer hon kommunen
Text ：Markaffären hade skrivits på av kommunen. Men när företagaren omkom i en olycka ändrade kommunen attityd, trots att företaget ville fullfölja affären. Efter år av förhalning, nonchalant beteende och rena lögner har Margareta Jörnebro lyssnat på JO och stämt Nyköpings kommun för hur de har hanterat ärendet.
"Det handlar om mycket, bland annat den lilla människans möjligheter att få rätt mot en kommun men framför allt att slutföra det som Kurt startade. Jag har blivit avvisad och kallad rättshaverist men det enda jag gjort är att hävda rätten att slutföra en uppgjord affär", säger Margareta Jörnebro.
Top 2 Ad Creative of fPlus
Ad Details ：
Headline ：
Text ：Ett nytt omfattande regelverk kommer att slå ut de vårdföretag som erbjuder vård över nätet. En brysk anpassning väntar, varnar flera nätläkare, när de nya digitala tjänsterna ska anpassas till den gamla vårdens arbetssätt. ▶ Läs mer via länk i vår profil! @fplus_nyheter
Top 3 Ad Creative of fPlus
Ad Details ：
Headline ：Skandalen: Därför struntar polisen i brotten mot företagen
Text ：Stölder, skadegörelse och bedrägerier kostar årligen svenska företag miljardbelopp. Handeln menar att polis och rättsväsende har lämnat walkover och att de kriminella får diktera villkoren. ...
Basic Info of Top 3 Ad Creative
| 1st | 2nd | 3rd | |
| Duration | 424 | 266 | 294 |
| Popularity | 999 | 999 | 999 |
| Dimensions | 750 x 375 | 720 x 607 | 750 x 375 |
| Creative Type | Image | Image | Image |
| Network | |||
| Related Ads | 1 | 1 | 1 |
| Countries | Sweden | Sweden | Sweden |
| Language | NA | NA | NA |
Through the above analysis, we can see that the most effective channel for fPlus in recent advertising is Facebook, and the main creative type is Image.
In conclusion: The above is a free fPlus's competitive intelligence analysis report. To do a good job of advertising, long-term accumulation is required. we need to constantly check the latest trends and competitive intelligence data. With the use of competitive intelligence tools like SocialPeta, Guangdada(Chinese version of SocialPeta), we can improve our ROI, and make competitor‘s fans ours. I hope that this ad creative analysis report will allow you to gain more.
If you want to check the relevant intelligence analysis of other apps similar to fPlus, you can click the app name below to view related reports, or you can find more info in ASOTools.