Tinkoff Competitive Intelligence｜Ad Analysis by SocialPeta
Competitive intelligence is the first step in our marketing intelligence work and one of the most important parts. Only when we understand the details of our competitors can we formulate a correct and effective marketing strategy.
In this report, SocialPeta analyzes the Tinkoff's ad analysis from multiple aspects and helps you see the competitive intelligence of top grossing apps Tinkoff.
Now, I'll tell you how to gain a competitive advantage by SocialPeta.
1. Basic Information of Tinkoff
App Name : Tinkoff
Logo：
OS : Android
Network : Google Ads(Admob),Facebook,Audience Network
Developer : Tinkoff Bank
Publisher : Instagram,Facebook,Princess Matching Game,All Recipes Free - Food Recipes App,Cars &Trucks-Puzzles for Kids,Currency X,Animal Jigsaw Puzzles for Kids
Total creative ads during the time period : 994
Duration : 824
Popularity : 92,087
Check ASO Keywords of Tinkoff
2. Tinkoff’s Competitive Intelligence
what is competitive intelligence? Competitive intelligence is the most important part of our marketing. Only when we fully understand the overall situation of our competitors and the market can we make accurate judgments.
Before advertising, we usually use various tools, such as SocialPeta, to check the details of competitors' ads. In this report, we will analyze the recent advertising performance of advertiser Tinkoff in detail to understand its advertising strategy.
Trend of Category
There are many types of creatives. We mainly analyze the trend of the ad creative category of Tinkoff in the recent period. As of 2021-05-28, among the Tinkoff‘s ad creative, the Html category's proportion is 0.0%, Video category's proportion is 28.57%, Playable Ads category's proportion is 0.0%, Image category's proportion is 57.14%, Carousel category's proportion is 14.29%.
Ad Network Analysis
The network that SocialPeta monitors can cover almost all mainstream channels in the world. Understanding the competitor's advertising channels is the first step in marketing work. According to the analysis of SocialPeta, we can see that in the date of 2021-05-28, Tinkoff's the proportion of networks impressions are placed like this:
Google Ads(Admob)'s proportion is 100.0%,
's proportion is ,
's proportion is ,
's proportion is ,
's proportion is .
In the date of 2021-05-28, Tinkoff‘s network with the most ads is Google Ads(Admob) and its proportion is 100.0%.
3. Top 3 Ad Creative Analysis of Tinkoff
This is the detailed information of the top three ad creatives with the best performance among all ad creatives of Tinkoff. We can see some advertising trends.
Top 1 Ad Creative of Tinkoff
Ad Details ：
Headline ：Кредитная карта Тинькофф 18+
Text ：Оформи кредитную карту 18+
Top 2 Ad Creative of Tinkoff
Ad Details ：
Headline ：Кредитная карта с лимитом 0+
Text ：Скачай приложение Тинькофф и оформи кредитную карту. Лимит до 700 000 рублей. 0+
Top 3 Ad Creative of Tinkoff
Ad Details ：
Headline ：Бесплатное снятие наличных 0+
Text ：Нужны наличные? Снимай с карты Tinkoff Black без комиссии в банкоматах по всему миру 0+
Basic Info of Top 3 Ad Creative
| 1st | 2nd | 3rd | |
| Duration | 235 | 120 | 216 |
| Popularity | 912 | 891 | 887 |
| Dimensions | 640 x 360 | 640 x 360 | 360 x 360 |
| Creative Type | Video | Video | Video |
| Network | Google Ads(Admob) | Google Ads(Admob) | Google Ads(Admob) |
| Related Ads | 2 | 1 | 2 |
| Countries | Russia | Russia | Russia |
| Language | Russian | Russian | Russian |
Through the above analysis, we can see that the most effective channel for Tinkoff in recent advertising is Google Ads(Admob), and the main creative type is Video.
In conclusion: The above is a free Tinkoff's competitive intelligence analysis report. To do a good job of advertising, long-term accumulation is required. we need to constantly check the latest trends and competitive intelligence data. With the use of competitive intelligence tools like SocialPeta, Guangdada(Chinese version of SocialPeta), we can improve our ROI, and make competitor‘s fans ours. I hope that this ad creative analysis report will allow you to gain more.
If you want to check the relevant intelligence analysis of other apps similar to Tinkoff, you can click the app name below to view related reports, or you can find more info in ASOTools.