GCash Competitive Intelligence｜Ad Analysis by SocialPeta
Competitive intelligence is the first step in our marketing intelligence work and one of the most important parts. Only when we understand the details of our competitors can we formulate a correct and effective marketing strategy.
In this report, SocialPeta analyzes the GCash's ad analysis from multiple aspects and helps you see the competitive intelligence of top grossing apps GCash.
Now, I'll tell you how to gain a competitive advantage by SocialPeta.
1. Basic Information of GCash
App Name : GCash
Logo：
OS : iOS
Network : Facebook,Audience Network,Instagram
Developer : Globe Fintech Innovations, Inc.
Publisher : Instagram,Fotor - Photo Editor&Collage,GulogGratis,BeatTube 動画で音ゲー！,MySQL QueryDB Client,Facebook
Total creative ads during the time period : 2,462
Duration : 1,192
Popularity : 204,034
Check ASO Keywords of GCash
2. GCash’s Competitive Intelligence
what is competitive intelligence? Competitive intelligence is the most important part of our marketing. Only when we fully understand the overall situation of our competitors and the market can we make accurate judgments.
Before advertising, we usually use various tools, such as SocialPeta, to check the details of competitors' ads. In this report, we will analyze the recent advertising performance of advertiser GCash in detail to understand its advertising strategy.
Trend of Category
There are many types of creatives. We mainly analyze the trend of the ad creative category of GCash in the recent period. As of 2021-05-10, among the GCash‘s ad creative, the Html category's proportion is 0.0%, Video category's proportion is 0.0%, Playable Ads category's proportion is 0.0%, Image category's proportion is 100.0%, Carousel category's proportion is 0.0%.
Ad Network Analysis
The network that SocialPeta monitors can cover almost all mainstream channels in the world. Understanding the competitor's advertising channels is the first step in marketing work. According to the analysis of SocialPeta, we can see that in the date of 2021-05-10, GCash's the proportion of networks impressions are placed like this:
Facebook's proportion is 25.0%,
Audience Network's proportion is 25.0%,
Instagram's proportion is 25.0%,
Messenger's proportion is 25.0%,
's proportion is .
In the date of 2021-05-10, GCash‘s network with the most ads is Facebook and its proportion is 25.0%.
3. Top 3 Ad Creative Analysis of GCash
This is the detailed information of the top three ad creatives with the best performance among all ad creatives of GCash. We can see some advertising trends.
Top 1 Ad Creative of GCash
Ad Details ：
Headline ：GCash Forest
Text ：Join the GCash Forest and be a part of the 365,000 trees that we'll be planting in 365 days! Learn more about how we're planting real trees when you do GCash transactions from our Chief Marketing Officer, Chris Manguera, as he explains how important it is to join the movement To know more about GCash Forest, visit www.gcash.com/forest Download the GCash App, available for all networks! Play Store: bit.ly/GCashAndroid App Store: bit.ly/GCashiOS #GCashForest #1in365ktrees
Top 2 Ad Creative of GCash
Ad Details ：
Headline ：GCash
Text ：Narinig namin ang request ninyo! Invest Money is now available to all sa GCash App. Basta may P50 ka, you can grow and invest your money. Just select Invest Money sa GCash App to start. Don't have GCash yet? Download the GCash App, available for all networks! #GCashMoNaYan App Store: bit.ly/GCashiOS
Top 3 Ad Creative of GCash
Ad Details ：
Headline ：50% rebates!
Text ：Register to GCash on messenger now and get 50% rebate when you buy your first 3 load combos to self! Visit www.gcash.com/load-combos-with-50-rebate/ to learn more. Don't have GCash yet? Download the GCash App or register to GCash on Messenger, available for all networks! Play Store: bit.ly/GCashAndroid App Store: bit.ly/GCashiOS GCash on Messenger: m.me/gcashofficial
Basic Info of Top 3 Ad Creative
| 1st | 2nd | 3rd | |
| Duration | 7 | 341 | 1 |
| Popularity | 999 | 993 | 932 |
| Dimensions | 1280 x 720 | 2048 x 2048 | |
| Creative Type | Video | Video | Image |
| Network | |||
| Related Ads | 5 | 2 | 2 |
| Countries | Philippines | Canada,Australia,United Kingdom,United States | Canada,United States,United Kingdom,Australia |
| Language | English | English | English |
Through the above analysis, we can see that the most effective channel for GCash in recent advertising is Facebook, and the main creative type is Video.
In conclusion: The above is a free GCash's competitive intelligence analysis report. To do a good job of advertising, long-term accumulation is required. we need to constantly check the latest trends and competitive intelligence data. With the use of competitive intelligence tools like SocialPeta, Guangdada(Chinese version of SocialPeta), we can improve our ROI, and make competitor‘s fans ours. I hope that this ad creative analysis report will allow you to gain more.
If you want to check the relevant intelligence analysis of other apps similar to GCash, you can click the app name below to view related reports, or you can find more info in ASOTools.