Hills of Steel 2 Competitive Intelligence｜Ad Analysis by SocialPeta
Competitive intelligence is the first step in our marketing intelligence work and one of the most important parts. Only when we understand the details of our competitors can we formulate a correct and effective marketing strategy.
In this report, SocialPeta analyzes the Hills of Steel 2's ad analysis from multiple aspects and helps you see the competitive intelligence of top grossing apps Hills of Steel 2.
Now, I'll tell you how to gain a competitive advantage by SocialPeta.
1. Basic Information of Hills of Steel 2
App Name : Hills of Steel 2
Logo：
OS : iOS
Network : Messenger,Audience Network,Facebook
Developer : Superplus Games
Publisher : Instagram,Facebook,Fly Ninja With Rope Stick N,Unforgiving,Surfingers,像素世界：口袋中文版单机盒子游戏中心
Total creative ads during the time period : 465
Duration : 657
Popularity : 86,526
Check ASO Keywords of Hills of Steel 2
2. Hills of Steel 2’s Competitive Intelligence
what is competitive intelligence? Competitive intelligence is the most important part of our marketing. Only when we fully understand the overall situation of our competitors and the market can we make accurate judgments.
Before advertising, we usually use various tools, such as SocialPeta, to check the details of competitors' ads. In this report, we will analyze the recent advertising performance of advertiser Hills of Steel 2 in detail to understand its advertising strategy.
Trend of Category
There are many types of creatives. We mainly analyze the trend of the ad creative category of Hills of Steel 2 in the recent period. As of 2021-03-15, among the Hills of Steel 2‘s ad creative, the Html category's proportion is 0.0%, Video category's proportion is 100.0%, Playable Ads category's proportion is 0.0%, Image category's proportion is 0.0%, Carousel category's proportion is 0.0%.
Ad Network Analysis
The network that SocialPeta monitors can cover almost all mainstream channels in the world. Understanding the competitor's advertising channels is the first step in marketing work. According to the analysis of SocialPeta, we can see that in the date of 2021-03-15, Hills of Steel 2's the proportion of networks impressions are placed like this:
Facebook's proportion is 27.62%,
Instagram's proportion is 26.38%,
Audience Network's proportion is 23.01%,
Messenger's proportion is 22.99%,
's proportion is .
In the date of 2021-03-15, Hills of Steel 2‘s network with the most ads is Facebook and its proportion is 25.0%.
3. Top 3 Ad Creative Analysis of Hills of Steel 2
This is the detailed information of the top three ad creatives with the best performance among all ad creatives of Hills of Steel 2. We can see some advertising trends.
Top 1 Ad Creative of Hills of Steel 2
Ad Details ：
Headline ：
Text ：Race your way through the hills, crush your enemies and become the greatest war marshal the world has ever seen!
Top 2 Ad Creative of Hills of Steel 2
Ad Details ：
Headline ：Realtime 3vs3 PvP Action.
Text ：Drive. Destroy. Dominate.
Top 3 Ad Creative of Hills of Steel 2
Ad Details ：
Headline ：
Text ：Play with your friends and make your enemies cry in Hills of Steel 2! ❤️
Basic Info of Top 3 Ad Creative
| 1st | 2nd | 3rd | |
| Duration | 305 | 217 | 300 |
| Popularity | 911 | 872 | 872 |
| Dimensions | 400 x 224 | 406 x 720 | 400 x 400 |
| Creative Type | Video | Video | Video |
| Network | Google Ads(Admob) | ||
| Related Ads | 6 | 2 | 9 |
| Countries | United States,United Kingdom,Canada,Australia,Russia,Kenya,Netherlands,Japan,Indonesia,Colombia,United Arab Emirates,Vietnam,Turkey,Ukraine,Brazil,Chile,Qatar,Philippines,Ireland,Israel | Australia | Canada,United States,Australia,United Kingdom,Mexico,Netherlands,Italy,Colombia,Hong Kong,India,Portugal,Chile,France,Indonesia,Norway,New Zealand,Korea,Qatar,Germany,Kenya |
| Language | English | English | English |
Through the above analysis, we can see that the most effective channel for Hills of Steel 2 in recent advertising is Facebook, and the main creative type is Video.
In conclusion: The above is a free Hills of Steel 2's competitive intelligence analysis report. To do a good job of advertising, long-term accumulation is required. we need to constantly check the latest trends and competitive intelligence data. With the use of competitive intelligence tools like SocialPeta, Guangdada(Chinese version of SocialPeta), we can improve our ROI, and make competitor‘s fans ours. I hope that this ad creative analysis report will allow you to gain more.
If you want to check the relevant intelligence analysis of other apps similar to Hills of Steel 2, you can click the app name below to view related reports, or you can find more info in ASOTools.