Last hero: Dawn of the Dead Competitive Intelligence｜Ad Analysis by SocialPeta
Competitive intelligence is the first step in our marketing intelligence work and one of the most important parts. Only when we understand the details of our competitors can we formulate a correct and effective marketing strategy.
In this report, SocialPeta analyzes the Last hero: Dawn of the Dead's ad analysis from multiple aspects and helps you see the competitive intelligence of top grossing apps Last hero: Dawn of the Dead.
Now, I'll tell you how to gain a competitive advantage by SocialPeta.
1. Basic Information of Last hero: Dawn of the Dead
App Name : Last hero: Dawn of the Dead
Logo：
OS : iOS
Network : Facebook,Messenger,Audience Network
Developer : SuperNova Overseas Limited
Publisher : Instagram,Facebook,迷宮追逐,Super Cartoon Survival Game - Multiplayer Online,熊猫：会说话的小宠物,塔防游戏 - TD塔防类战争游戏
Total creative ads during the time period : 673
Duration : 81
Popularity : 59,058
Check ASO Keywords of Last hero: Dawn of the Dead
2. Last hero: Dawn of the Dead’s Competitive Intelligence
what is competitive intelligence? Competitive intelligence is the most important part of our marketing. Only when we fully understand the overall situation of our competitors and the market can we make accurate judgments.
Before advertising, we usually use various tools, such as SocialPeta, to check the details of competitors' ads. In this report, we will analyze the recent advertising performance of advertiser Last hero: Dawn of the Dead in detail to understand its advertising strategy.
Trend of Category
There are many types of creatives. We mainly analyze the trend of the ad creative category of Last hero: Dawn of the Dead in the recent period. As of 2021-03-15, among the Last hero: Dawn of the Dead‘s ad creative, the Html category's proportion is 0.0%, Video category's proportion is 100.0%, Playable Ads category's proportion is 0.0%, Image category's proportion is 0.0%, Carousel category's proportion is 0.0%.
Ad Network Analysis
The network that SocialPeta monitors can cover almost all mainstream channels in the world. Understanding the competitor's advertising channels is the first step in marketing work. According to the analysis of SocialPeta, we can see that in the date of 2021-03-15, Last hero: Dawn of the Dead's the proportion of networks impressions are placed like this:
Facebook's proportion is 25.0%,
Audience Network's proportion is 25.0%,
Instagram's proportion is 25.0%,
Messenger's proportion is 25.0%,
's proportion is .
In the date of 2021-03-15, Last hero: Dawn of the Dead‘s network with the most ads is Facebook and its proportion is 25.0%.
3. Top 3 Ad Creative Analysis of Last hero: Dawn of the Dead
This is the detailed information of the top three ad creatives with the best performance among all ad creatives of Last hero: Dawn of the Dead. We can see some advertising trends.
Top 1 Ad Creative of Last hero: Dawn of the Dead
Ad Details ：
Headline ：
Text ：Choose one defeat the countless zombies now! 【Free install】
Top 2 Ad Creative of Last hero: Dawn of the Dead
Ad Details ：
Headline ：
Text ：Choose one defeat the countless zombies now! 【Free install】
Top 3 Ad Creative of Last hero: Dawn of the Dead
Ad Details ：
Headline ：
Text ：Choose one defeat the countless zombies now! 【Free install】
Basic Info of Top 3 Ad Creative
| 1st | 2nd | 3rd | |
| Duration | 56 | 56 | 56 |
| Popularity | 337 | 336 | 336 |
| Dimensions | 240 x 426 | 340 x 426 | 340 x 426 |
| Creative Type | Video | Video | Video |
| Network | Audience Network | Audience Network | |
| Related Ads | 1 | 1 | 1 |
| Countries | United States,Russia,Germany | United States,Russia,Germany | Germany,Russia,United States |
| Language | English | English | English |
Through the above analysis, we can see that the most effective channel for Last hero: Dawn of the Dead in recent advertising is Audience Network, and the main creative type is Video.
In conclusion: The above is a free Last hero: Dawn of the Dead's competitive intelligence analysis report. To do a good job of advertising, long-term accumulation is required. we need to constantly check the latest trends and competitive intelligence data. With the use of competitive intelligence tools like SocialPeta, Guangdada(Chinese version of SocialPeta), we can improve our ROI, and make competitor‘s fans ours. I hope that this ad creative analysis report will allow you to gain more.
If you want to check the relevant intelligence analysis of other apps similar to Last hero: Dawn of the Dead, you can click the app name below to view related reports, or you can find more info in ASOTools.