劍之源 Competitive Intelligence｜Ad Analysis by SocialPeta
Competitive intelligence is the first step in our marketing intelligence work and one of the most important parts. Only when we understand the details of our competitors can we formulate a correct and effective marketing strategy.
In this report, SocialPeta analyzes the 劍之源's ad analysis from multiple aspects and helps you see the competitive intelligence of top grossing apps 劍之源.
Now, I'll tell you how to gain a competitive advantage by SocialPeta.
1. Basic Information of 劍之源
App Name : 劍之源
Logo：
OS : iOS
Network : Facebook,Messenger,Audience Network
Developer : SOFTSTAR Games INC.
Publisher : Instagram,Facebook,宠物星球:宠物宝贝收集版,五子连珠. - 史上最经典的欢乐五子棋游戏,Drift Mania Championship Lite,Tranca Online
Total creative ads during the time period : 715
Duration : 218
Popularity : 124,989
Check ASO Keywords of 劍之源
2. 劍之源’s Competitive Intelligence
what is competitive intelligence? Competitive intelligence is the most important part of our marketing. Only when we fully understand the overall situation of our competitors and the market can we make accurate judgments.
Before advertising, we usually use various tools, such as SocialPeta, to check the details of competitors' ads. In this report, we will analyze the recent advertising performance of advertiser 劍之源 in detail to understand its advertising strategy.
Trend of Category
There are many types of creatives. We mainly analyze the trend of the ad creative category of 劍之源 in the recent period. As of 2021-03-15, among the 劍之源‘s ad creative, the Html category's proportion is 0.0%, Video category's proportion is 81.82%, Playable Ads category's proportion is 0.0%, Image category's proportion is 18.18%, Carousel category's proportion is 0.0%.
Ad Network Analysis
The network that SocialPeta monitors can cover almost all mainstream channels in the world. Understanding the competitor's advertising channels is the first step in marketing work. According to the analysis of SocialPeta, we can see that in the date of 2021-03-15, 劍之源's the proportion of networks impressions are placed like this:
Facebook's proportion is 35.08%,
Instagram's proportion is 24.23%,
Messenger's proportion is 20.36%,
Audience Network's proportion is 20.33%,
's proportion is .
In the date of 2021-03-15, 劍之源‘s network with the most ads is Facebook and its proportion is 27.27%.
3. Top 3 Ad Creative Analysis of 劍之源
This is the detailed information of the top three ad creatives with the best performance among all ad creatives of 劍之源. We can see some advertising trends.
Top 1 Ad Creative of 劍之源
Ad Details ：
Headline ：屬於三個人最好嘅時光
Text ：軒轅劍正版改編手機遊戲
重溫天之痕嘅經典
一次過體驗經典玩法
即刻同陳靖仇拍住上！
Top 2 Ad Creative of 劍之源
Ad Details ：
Headline ：
Text ：再續軒轅奇緣，展現驚世絕技，免費下載《劍之源》，一款遊戲多種體驗😍
Top 3 Ad Creative of 劍之源
Ad Details ：
Headline ：
Text ：水火木陽冥，軒轅五行伴你斬妖降魔！【即刻體驗】
Basic Info of Top 3 Ad Creative
| 1st | 2nd | 3rd | |
| Duration | 177 | 174 | 174 |
| Popularity | 989 | 988 | 988 |
| Dimensions | 1200 x 628 | 400 x 224 | 400 x 224 |
| Creative Type | Image | Video | Video |
| Network | Audience Network | Messenger | Messenger |
| Related Ads | 1 | 1 | 1 |
| Countries | Macau,Hong Kong | Taiwan | Taiwan,Hong Kong |
| Language | Chinese (Traditional) | Chinese (Traditional) | Chinese (Traditional) |
Through the above analysis, we can see that the most effective channel for 劍之源 in recent advertising is Audience Network, and the main creative type is Image.
In conclusion: The above is a free 劍之源's competitive intelligence analysis report. To do a good job of advertising, long-term accumulation is required. we need to constantly check the latest trends and competitive intelligence data. With the use of competitive intelligence tools like SocialPeta, Guangdada(Chinese version of SocialPeta), we can improve our ROI, and make competitor‘s fans ours. I hope that this ad creative analysis report will allow you to gain more.
If you want to check the relevant intelligence analysis of other apps similar to 劍之源, you can click the app name below to view related reports, or you can find more info in ASOTools.