Globoplay Competitive Intelligence｜Ad Analysis by SocialPeta
Competitive intelligence is the first step in our marketing intelligence work and one of the most important parts. Only when we understand the details of our competitors can we formulate a correct and effective marketing strategy.
In this report, SocialPeta analyzes the Globoplay's ad analysis from multiple aspects and helps you see the competitive intelligence of top grossing apps Globoplay.
Now, I'll tell you how to gain a competitive advantage by SocialPeta.
1. Basic Information of Globoplay
App Name : Globoplay
Logo：
OS : iOS
Network : Google Ads(Admob),Facebook,Audience Network
Developer : GLOBO COM. E PART. S/A
Publisher : Instagram,Buraco Justificado Mano a Mano,Buraco Mano a Mano,Damas Online,Cacheta Gin Rummy - Card Game,Tranca Online,SUECA GameVelvet - Card Game,Canasta - Card Game
Total creative ads during the time period : 4,783
Duration : 1,960
Popularity : 372,248
Check ASO Keywords of Globoplay
2. Globoplay’s Competitive Intelligence
what is competitive intelligence? Competitive intelligence is the most important part of our marketing. Only when we fully understand the overall situation of our competitors and the market can we make accurate judgments.
Before advertising, we usually use various tools, such as SocialPeta, to check the details of competitors' ads. In this report, we will analyze the recent advertising performance of advertiser Globoplay in detail to understand its advertising strategy.
Trend of Category
There are many types of creatives. We mainly analyze the trend of the ad creative category of Globoplay in the recent period. As of 2021-03-16, among the Globoplay‘s ad creative, the Html category's proportion is 0.0%, Video category's proportion is 100.0%, Playable Ads category's proportion is 0.0%, Image category's proportion is 0.0%, Carousel category's proportion is 0.0%.
Ad Network Analysis
The network that SocialPeta monitors can cover almost all mainstream channels in the world. Understanding the competitor's advertising channels is the first step in marketing work. According to the analysis of SocialPeta, we can see that in the date of 2021-03-16, Globoplay's the proportion of networks impressions are placed like this:
Google Ads(Admob)'s proportion is 100.0%,
's proportion is ,
's proportion is ,
's proportion is ,
's proportion is .
In the date of 2021-03-16, Globoplay‘s network with the most ads is Google Ads(Admob) and its proportion is 100.0%.
3. Top 3 Ad Creative Analysis of Globoplay
This is the detailed information of the top three ad creatives with the best performance among all ad creatives of Globoplay. We can see some advertising trends.
Top 1 Ad Creative of Globoplay
Ad Details ：
Headline ：Jornalismo de qualidade em tempo real
Text ：
Top 2 Ad Creative of Globoplay
Ad Details ：
Headline ：Suas novelas estão no Globoplay
Text ：Suas novelas de hoje, ontem e sempre. Assista onde e quando quiser. Acesse agora!
Top 3 Ad Creative of Globoplay
Ad Details ：
Headline ：Tudo por R$21,90/mês
Text ：Todo Mundo Odeia o Chris já está disponível, mas o Caruso não liberou todos os episódios...
Basic Info of Top 3 Ad Creative
| 1st | 2nd | 3rd | |
| Duration | 240 | 201 | 74 |
| Popularity | 999 | 965 | 851 |
| Dimensions | 400 x 224 | 320 x 400 | 750 x 750 |
| Creative Type | Video | Video | Image |
| Network | Audience Network | Audience Network | Audience Network |
| Related Ads | 1 | 23 | 101 |
| Countries | United States | Brazil,Angola,Portugal | Portugal,Angola,Brazil |
| Language | NA | Portuguese | Portuguese |
Through the above analysis, we can see that the most effective channel for Globoplay in recent advertising is Audience Network, and the main creative type is Video.
In conclusion: The above is a free Globoplay's competitive intelligence analysis report. To do a good job of advertising, long-term accumulation is required. we need to constantly check the latest trends and competitive intelligence data. With the use of competitive intelligence tools like SocialPeta, Guangdada(Chinese version of SocialPeta), we can improve our ROI, and make competitor‘s fans ours. I hope that this ad creative analysis report will allow you to gain more.
If you want to check the relevant intelligence analysis of other apps similar to Globoplay, you can click the app name below to view related reports, or you can find more info in ASOTools.