Globoplay Competitive Intelligence|Ad Analysis by SocialPeta


Competitive intelligence is the first step in our marketing intelligence work and one of the most important parts. Only when we understand the details of our competitors can we formulate a correct and effective marketing strategy.

In this report, SocialPeta analyzes the Globoplay’s ad analysis from multiple aspects and helps you see the competitive intelligence of top grossing apps Globoplay.

Now, I’ll tell you how to gain a competitive advantage by SocialPeta.

1. Basic Information of Globoplay

App Name : Globoplay



OS : Android

Network : Google Ads(Admob),Facebook,Audience Network

Developer : Globo Comunicação e Participações S.A.

Publisher : YouCam Nails - Manicure Salon for Custom Nail Art,TV Guide+ Norway,Alarm Clock,TV Guide+ Germany,Korean Food Recipes - 10k Recipes,AirBrush: Easy Photo Editor,Treehouse Table,30 Day Fitness Challenge - Workout at Home

Total creative ads during the time period : 1,423

Duration : 2,332

Popularity : 188,952

2. Globoplay’s Competitive Intelligence

what is competitive intelligence? Competitive intelligence is the most important part of our marketing. Only when we fully understand the overall situation of our competitors and the market can we make accurate judgments.

Before advertising, we usually use various tools, such as SocialPeta, to check the details of competitors’ ads. In this report, we will analyze the recent advertising performance of advertiser Globoplay in detail to understand its advertising strategy.

Trend of Category

There are many types of creatives. We mainly analyze the trend of the ad creative category of Globoplay in the recent period. As of 2020-09-07, among the Globoplay‘s ad creative, the Html category’s proportion is 18.75%, Video category’s proportion is 56.25%, Playable Ads category’s proportion is 0.0%, Image category’s proportion is 6.25%, Carousel category’s proportion is 18.75%.

Ad Network Analysis

The network that SocialPeta monitors can cover almost all mainstream channels in the world. Understanding the competitor’s advertising channels is the first step in marketing work. According to the analysis of SocialPeta, we can see that in the date of 2020-09-07, Globoplay’s the proportion of networks impressions are placed like this:

Google Ads(Admob)’s proportion is 100.0%,

’s proportion is ,

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’s proportion is .

In the date of 2020-09-07, Globoplay‘s network with the most ads is Google Ads(Admob) and its proportion is 100.0%.

3. Top 3 Ad Creative Analysis of Globoplay

This is the detailed information of the top three ad creatives with the best performance among all ad creatives of Globoplay. We can see some advertising trends.

Top 1 Ad Creative of Globoplay

Ad Details :

Headline :Suas novelas estão no Globoplay

Text :Suas novelas de hoje, ontem e sempre. Assista onde e quando quiser. Acesse agora!

Top 2 Ad Creative of Globoplay

Ad Details :

Headline :Apenas R$21,90 por Mês.

Text :Faça Download do Seu Conteúdo Preferido e Assista Offline, Sem Gastar Sua Internet.

Top 3 Ad Creative of Globoplay

Ad Details :

Headline :As Novelas Que Você Ama.

Text :Seus Personagens Preferidos e as Histórias Que Você Ama Estão Aqui.

Basic Info of Top 3 Ad Creative

  1st 2nd 3rd
Duration 188 236 297
Popularity 999 997 981
Dimensions 320 x 400 512 x 250 1280 x 720
Creative Type Video Image Video
Network Audience Network Google Ads(Admob) Google Ads(Admob)
Related Ads 68 5 2
Countries Angola,Brazil,Portugal Angola,Portugal,Brazil Angola,Portugal,Brazil
Language Portuguese Portuguese Portuguese

Through the above analysis, we can see that the most effective channel for Globoplay in recent advertising is Audience Network, and the main creative type is Video.

In conclusion: The above is a free Globoplay’s competitive intelligence analysis report. To do a good job of advertising, long-term accumulation is required. we need to constantly check the latest trends and competitive intelligence data. With the use of competitive intelligence tools SocialPeta, we can improve our ROI,and make competitor‘s fans ours. I hope that this ad creative analysis report will allow you to gain more.

If you want to check the relevant intelligence analysis of other apps similar to Globoplay, you can click the app name below to view related reports.