Glide Competitive Intelligence｜Ad Analysis by SocialPeta

Competitive intelligence is the first step in our marketing intelligence work and one of the most important parts. Only when we understand the details of our competitors can we formulate a correct and effective marketing strategy.

In this report, SocialPeta analyzes the Glide's ad analysis from multiple aspects and helps you see the competitive intelligence of top grossing apps Glide.

Now, I'll tell you how to gain a competitive advantage by SocialPeta.

1. Basic Information of Glide

App Name : Glide

Logo：

OS : Android

Network : Facebook,Audience Network,Instagram

Developer : Glide Utilities Ltd.

Publisher : Instagram,YouCam Nails - Manicure Salon for Custom Nail Art,Text Free: WiFi Calling App ,30 Day Fitness Challenge - Workout at Home,TopBuzz: Notícias,Vídeos, GIFs,HuffPost - News & Politics,OLX Classifieds,Fotor - Photo Editor&Collage

Total creative ads during the time period : 135

Duration : 499

Popularity : 12,236

Check ASO Keywords of Glide

2. Glide’s Competitive Intelligence

what is competitive intelligence? Competitive intelligence is the most important part of our marketing. Only when we fully understand the overall situation of our competitors and the market can we make accurate judgments.

Before advertising, we usually use various tools, such as SocialPeta, to check the details of competitors' ads. In this report, we will analyze the recent advertising performance of advertiser Glide in detail to understand its advertising strategy.

Trend of Category

There are many types of creatives. We mainly analyze the trend of the ad creative category of Glide in the recent period. As of 2020-10-06, among the Glide‘s ad creative, the Html category's proportion is 0.0%, Video category's proportion is 37.5%, Playable Ads category's proportion is 0.0%, Image category's proportion is 50.0%, Carousel category's proportion is 12.5%.

Ad Network Analysis

The network that SocialPeta monitors can cover almost all mainstream channels in the world. Understanding the competitor's advertising channels is the first step in marketing work. According to the analysis of SocialPeta, we can see that in the date of 2020-10-06, Glide's the proportion of networks impressions are placed like this:

Facebook's proportion is 29.56%,

Instagram's proportion is 26.35%,

Messenger's proportion is 26.35%,

Audience Network's proportion is 17.74%,

's proportion is .

In the date of 2020-10-06, Glide‘s network with the most ads is Facebook and its proportion is 31.25%.

3. Top 3 Ad Creative Analysis of Glide

This is the detailed information of the top three ad creatives with the best performance among all ad creatives of Glide. We can see some advertising trends.

Top 1 Ad Creative of Glide

Ad Details ：

Headline ：Not What We Seem

Text ：Change The Game

Top 2 Ad Creative of Glide

Ad Details ：

Headline ：The student solution

Text ：Get a quote

Top 3 Ad Creative of Glide

Ad Details ：

Headline ：Not What We Seem

Text ：One quote. One simple bill. Get all of your utilities and broadband sorted with Glide.

Basic Info of Top 3 Ad Creative

Through the above analysis, we can see that the most effective channel for Glide in recent advertising is Facebook, and the main creative type is Video.

In conclusion: The above is a free Glide's competitive intelligence analysis report. To do a good job of advertising, long-term accumulation is required. we need to constantly check the latest trends and competitive intelligence data. With the use of competitive intelligence tools like SocialPeta, Guangdada(Chinese version of SocialPeta), we can improve our ROI, and make competitor‘s fans ours. I hope that this ad creative analysis report will allow you to gain more.

If you want to check the relevant intelligence analysis of other apps similar to Glide, you can click the app name below to view related reports, or you can find more info in ASOTools.

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