Pholio Competitive Intelligence|Ad Analysis by SocialPeta


Competitive intelligence is the first step in our marketing intelligence work and one of the most important parts. Only when we understand the details of our competitors can we formulate a correct and effective marketing strategy.

In this report, SocialPeta analyzes the Pholio’s ad analysis from multiple aspects and helps you see the competitive intelligence of top grossing apps Pholio.

Now, I’ll tell you how to gain a competitive advantage by SocialPeta.

1. Basic Information of Pholio

App Name : Pholio



OS : Android

Network : Facebook,Audience Network,Instagram

Developer : Wassan Ventures

Publisher : Text Free: WiFi Calling App,30 Day Fitness Challenge - Workout at Home,7 Minute Workout,Korean Food Recipes - 10k Recipes,Ameba,HD Camera and Photo Editor,Blue Light Filter

Total creative ads during the time period : 170

Duration : 848

Popularity : 11,473

2. Pholio’s Competitive Intelligence

what is competitive intelligence? Competitive intelligence is the most important part of our marketing. Only when we fully understand the overall situation of our competitors and the market can we make accurate judgments.

Before advertising, we usually use various tools, such as SocialPeta, to check the details of competitors’ ads. In this report, we will analyze the recent advertising performance of advertiser Pholio in detail to understand its advertising strategy.

Trend of Category

There are many types of creatives. We mainly analyze the trend of the ad creative category of Pholio in the recent period. As of 2020-09-02, among the Pholio‘s ad creative, the Html category’s proportion is 0.0%, Video category’s proportion is 100.0%, Playable Ads category’s proportion is 0.0%, Image category’s proportion is 0.0%, Carousel category’s proportion is 0.0%.

Ad Network Analysis

The network that SocialPeta monitors can cover almost all mainstream channels in the world. Understanding the competitor’s advertising channels is the first step in marketing work. According to the analysis of SocialPeta, we can see that in the date of 2020-09-02, Pholio’s the proportion of networks impressions are placed like this:

Facebook’s proportion is 41.56%,

Instagram’s proportion is 29.22%,

Messenger’s proportion is 29.22%,

’s proportion is ,

’s proportion is .

In the date of 2020-09-02, Pholio‘s network with the most ads is Facebook and its proportion is 33.33%.

3. Top 3 Ad Creative Analysis of Pholio

This is the detailed information of the top three ad creatives with the best performance among all ad creatives of Pholio. We can see some advertising trends.

Top 1 Ad Creative of Pholio

Ad Details :

Headline :Pholio

Text :Subscribe now and get free delivery

Top 2 Ad Creative of Pholio

Ad Details :

Headline :Pholio

Text :Subscribe now to get photos delivered at your doorstep

Top 3 Ad Creative of Pholio

Ad Details :

Headline :Pholio

Text :Make your photos come to life with Pholio

Basic Info of Top 3 Ad Creative

  1st 2nd 3rd
Duration 216 213 130
Popularity 709 530 377
Dimensions 600 x 750 600 x 750 600 x 750
Creative Type Image Image Image
Network Audience Network Audience Network Audience Network
Related Ads 3 5 3
Countries United Kingdom,Canada,Australia,United States United Kingdom,Australia,United States,Canada United States,Australia,Canada,United Kingdom
Language English English English

Through the above analysis, we can see that the most effective channel for Pholio in recent advertising is Audience Network, and the main creative type is Image.

In conclusion: The above is a free Pholio’s competitive intelligence analysis report. To do a good job of advertising, long-term accumulation is required. we need to constantly check the latest trends and competitive intelligence data. With the use of competitive intelligence tools SocialPeta, we can improve our ROI,and make competitor‘s fans ours. I hope that this ad creative analysis report will allow you to gain more.

If you want to check the relevant intelligence analysis of other apps similar to Pholio, you can click the app name below to view related reports.