Palmer Square Competitive Intelligence｜Ad Analysis by SocialPeta
Competitive intelligence is the first step in our marketing intelligence work and one of the most important parts. Only when we understand the details of our competitors can we formulate a correct and effective marketing strategy.
In this report, SocialPeta analyzes the Palmer Square's ad analysis from multiple aspects and helps you see the competitive intelligence of top grossing apps Palmer Square.
Now, I'll tell you how to gain a competitive advantage by SocialPeta.
1. Basic Information of Palmer Square
App Name : Palmer Square
Logo：
OS : iOS
Network : Facebook,Audience Network,Messenger
Developer : Palmer Square Management LLC
Publisher : Instagram,Facebook,Fotor - Photo Editor&Collage,POTO - Photo Collage Editor,开箱模拟器 for 皇室战争,Un día más culto
Total creative ads during the time period : 42
Duration : 729
Popularity : 11,812
Check ASO Keywords of Palmer Square
2. Palmer Square’s Competitive Intelligence
what is competitive intelligence? Competitive intelligence is the most important part of our marketing. Only when we fully understand the overall situation of our competitors and the market can we make accurate judgments.
Before advertising, we usually use various tools, such as SocialPeta, to check the details of competitors' ads. In this report, we will analyze the recent advertising performance of advertiser Palmer Square in detail to understand its advertising strategy.
Trend of Category
There are many types of creatives. We mainly analyze the trend of the ad creative category of Palmer Square in the recent period. As of 2021-05-27, among the Palmer Square‘s ad creative, the Html category's proportion is 0.0%, Video category's proportion is 0.0%, Playable Ads category's proportion is 0.0%, Image category's proportion is 50.0%, Carousel category's proportion is 50.0%.
Ad Network Analysis
The network that SocialPeta monitors can cover almost all mainstream channels in the world. Understanding the competitor's advertising channels is the first step in marketing work. According to the analysis of SocialPeta, we can see that in the date of 2021-05-27, Palmer Square's the proportion of networks impressions are placed like this:
Facebook's proportion is 25.93%,
Instagram's proportion is 25.79%,
Audience Network's proportion is 24.35%,
Messenger's proportion is 23.93%,
's proportion is .
In the date of 2021-05-27, Palmer Square‘s network with the most ads is Facebook and its proportion is 25.0%.
3. Top 3 Ad Creative Analysis of Palmer Square
This is the detailed information of the top three ad creatives with the best performance among all ad creatives of Palmer Square. We can see some advertising trends.
Top 1 Ad Creative of Palmer Square
Ad Details ：
Headline ：Grab the new App now! It's Palmer Square!
Text ：The very best of Princeton, in your pocket! Be the first to know about outdoor dining, reopening plans, sales and promotions when you download the Palmer Square App! Explore the interactive directory, parking, curbside pick up, shops and restaurants and plan your trip to the square all on your phone, any time! Shop, Dine, Stroll and Scroll!
Top 2 Ad Creative of Palmer Square
Ad Details ：
Headline ：Grab the new App now! It's Palmer Square!
Text ：Palmer Square Events and Store Directory app.
Top 3 Ad Creative of Palmer Square
Ad Details ：
Headline ：Grab the new App now! It's Palmer Square!
Text ：The very best of Princeton, in your pocket! Be the first to know about outdoor dining, reopening plans, sales and promotions when you download the Palmer Square App! Explore the interactive directory, parking, curbside pick up, shops and restaurants and plan your trip to the square all on your phone, any time! Shop, Dine, Stroll and Scroll!
Basic Info of Top 3 Ad Creative
| 1st | 2nd | 3rd | |
| Duration | 160 | 160 | 160 |
| Popularity | 986 | 986 | 986 |
| Dimensions | 1000 x 1000 | 1000 x 1000 | 1000 x 1000 |
| Creative Type | Image | Image | Image |
| Network | Audience Network | Messenger | |
| Related Ads | 1 | 1 | 1 |
| Countries | United States | United States | United States |
| Language | English | English | English |
Through the above analysis, we can see that the most effective channel for Palmer Square in recent advertising is Instagram, and the main creative type is Image.
In conclusion: The above is a free Palmer Square's competitive intelligence analysis report. To do a good job of advertising, long-term accumulation is required. we need to constantly check the latest trends and competitive intelligence data. With the use of competitive intelligence tools like SocialPeta, Guangdada(Chinese version of SocialPeta), we can improve our ROI, and make competitor‘s fans ours. I hope that this ad creative analysis report will allow you to gain more.
If you want to check the relevant intelligence analysis of other apps similar to Palmer Square, you can click the app name below to view related reports, or you can find more info in ASOTools.