GOMO Singapore Competitive Intelligence｜Ad Analysis by SocialPeta
Competitive intelligence is the first step in our marketing intelligence work and one of the most important parts. Only when we understand the details of our competitors can we formulate a correct and effective marketing strategy.
In this report, SocialPeta analyzes the GOMO Singapore's ad analysis from multiple aspects and helps you see the competitive intelligence of top grossing apps GOMO Singapore.
Now, I'll tell you how to gain a competitive advantage by SocialPeta.
1. Basic Information of GOMO Singapore
App Name : GOMO Singapore
Logo：
OS : iOS
Network : Facebook,Instagram,Audience Network
Developer : Singtel Idea Factory Pte Ltd
Publisher : Instagram,Facebook,HuffPost - News & Politics,7 Minute Workout,30 Day Fitness Challenge - Workout at Home,Fotor - Photo Editor&Collage,SmartNews: Local Breaking News,拼立得 - 美图拼图相机
Total creative ads during the time period : 296
Duration : 711
Popularity : 18,209
Check ASO Keywords of GOMO Singapore
2. GOMO Singapore’s Competitive Intelligence
what is competitive intelligence? Competitive intelligence is the most important part of our marketing. Only when we fully understand the overall situation of our competitors and the market can we make accurate judgments.
Before advertising, we usually use various tools, such as SocialPeta, to check the details of competitors' ads. In this report, we will analyze the recent advertising performance of advertiser GOMO Singapore in detail to understand its advertising strategy.
Trend of Category
There are many types of creatives. We mainly analyze the trend of the ad creative category of GOMO Singapore in the recent period. As of 2021-03-15, among the GOMO Singapore‘s ad creative, the Html category's proportion is 0.0%, Video category's proportion is 100.0%, Playable Ads category's proportion is 0.0%, Image category's proportion is 0.0%, Carousel category's proportion is 0.0%.
Ad Network Analysis
The network that SocialPeta monitors can cover almost all mainstream channels in the world. Understanding the competitor's advertising channels is the first step in marketing work. According to the analysis of SocialPeta, we can see that in the date of 2021-03-15, GOMO Singapore's the proportion of networks impressions are placed like this:
Instagram's proportion is 100.0%,
's proportion is ,
's proportion is ,
's proportion is ,
's proportion is .
In the date of 2021-03-15, GOMO Singapore‘s network with the most ads is Instagram and its proportion is 100.0%.
3. Top 3 Ad Creative Analysis of GOMO Singapore
This is the detailed information of the top three ad creatives with the best performance among all ad creatives of GOMO Singapore. We can see some advertising trends.
Top 1 Ad Creative of GOMO Singapore
Ad Details ：
Headline ：Stop circling around!
Text ：We don’t circle around 👊
All we care is providing you big data plans with the best network experience. Backed by Singtel 4G, enjoy 99.9% islandwide coverage & fastest download speeds with GOMO!
Not on GOMO yet? Switch to the #1 no contract plan today!
60GB, 500 mins & SMS at just $30 with promo code <PARTY60>, or
40GB, 400 mins & SMS at just $20 with promo code <PARTY40>.
Source: IMDA 4G Outdoor Mobile Service Coverage, Tutela Annual Report (Feb 2020) and Ookla Speedtest Awards.
*Recurring bill will occur every 30 days. T&Cs apply.
Top 2 Ad Creative of GOMO Singapore
Ad Details ：
Headline ：Breeze past the queue with SG’s #1 no contract plan.
Text ：Breeze right past the queue and all that unneeded side-eye. Backed by Singtel 4G, SG’s fastest and widest network, GOMO helps you avoid any and all of these sticky situations. 😍
Not on GOMO yet? Switch to the #1 no contract plan today!
60GB, 500 mins & SMS for the first month at $0 with promo code <PARTY60>, or
40GB, 400 mins & SMS for the first month at $0 with promo code <PARTY40>.
Source: IMDA 4G Outdoor Mobile Service Coverage, Tutela Annual Report (Feb 2020) and Ookla Speedtest Awards.
*Recurring bill will occur every 30 days. T&Cs apply.
Top 3 Ad Creative of GOMO Singapore
Ad Details ：
Headline ：
Text ：We don’t circle around 👊
All we care is providing you big data plans with the best network experience. Backed by Singtel 4G, enjoy 99.9% islandwide coverage & fastest download speeds with GOMO!
Not on GOMO yet? Switch to the #1 no contract plan today!
60GB, 500 mins & SMS at just $30 with promo code <PARTY60>, or
40GB, 400 mins & SMS at just $20 with promo code <PARTY40>.
Source: IMDA 4G Outdoor Mobile Service Coverage, Tutela Annual Report (Feb 2020) and Ookla Speedtest Awards.
*Recurring bill will occur every 30 days. T&Cs apply.
Basic Info of Top 3 Ad Creative
| 1st | 2nd | 3rd | |
| Duration | 49 | 66 | 49 |
| Popularity | 145 | 145 | 144 |
| Dimensions | 426 x 426 | 426 x 426 | 340 x 426 |
| Creative Type | Video | Video | Video |
| Network | |||
| Related Ads | 2 | 4 | 2 |
| Countries | United States,Australia,Canada,United Kingdom | Canada,United States,Australia,United Kingdom | United Kingdom,Australia,Canada,United States |
| Language | English | English | English |
Through the above analysis, we can see that the most effective channel for GOMO Singapore in recent advertising is Facebook, and the main creative type is Video.
In conclusion: The above is a free GOMO Singapore's competitive intelligence analysis report. To do a good job of advertising, long-term accumulation is required. we need to constantly check the latest trends and competitive intelligence data. With the use of competitive intelligence tools like SocialPeta, Guangdada(Chinese version of SocialPeta), we can improve our ROI, and make competitor‘s fans ours. I hope that this ad creative analysis report will allow you to gain more.
If you want to check the relevant intelligence analysis of other apps similar to GOMO Singapore, you can click the app name below to view related reports, or you can find more info in ASOTools.