IMDb Competitive Intelligence｜Ad Analysis by SocialPeta
Competitive intelligence is the first step in our marketing intelligence work and one of the most important parts. Only when we understand the details of our competitors can we formulate a correct and effective marketing strategy.
In this report, SocialPeta analyzes the IMDb's ad analysis from multiple aspects and helps you see the competitive intelligence of top grossing apps IMDb.
Now, I'll tell you how to gain a competitive advantage by SocialPeta.
1. Basic Information of IMDb
App Name : IMDb
Logo：
OS : iOS
Network : Facebook,Instagram,Messenger
Developer : IMDb
Publisher : Instagram,Facebook,Cats Joy,Namibia Radios,Waterfall Live Wallpapers HD,German Input Keyboard,Spanish sport press
Total creative ads during the time period : 409
Duration : 1,917
Popularity : 61,509
Check ASO Keywords of IMDb
2. IMDb’s Competitive Intelligence
what is competitive intelligence? Competitive intelligence is the most important part of our marketing. Only when we fully understand the overall situation of our competitors and the market can we make accurate judgments.
Before advertising, we usually use various tools, such as SocialPeta, to check the details of competitors' ads. In this report, we will analyze the recent advertising performance of advertiser IMDb in detail to understand its advertising strategy.
Trend of Category
There are many types of creatives. We mainly analyze the trend of the ad creative category of IMDb in the recent period. As of 2021-03-15, among the IMDb‘s ad creative, the Html category's proportion is 0.0%, Video category's proportion is 100.0%, Playable Ads category's proportion is 0.0%, Image category's proportion is 0.0%, Carousel category's proportion is 0.0%.
Ad Network Analysis
The network that SocialPeta monitors can cover almost all mainstream channels in the world. Understanding the competitor's advertising channels is the first step in marketing work. According to the analysis of SocialPeta, we can see that in the date of 2021-03-15, IMDb's the proportion of networks impressions are placed like this:
Facebook's proportion is 67.88%,
Instagram's proportion is 32.12%,
's proportion is ,
's proportion is ,
's proportion is .
In the date of 2021-03-15, IMDb‘s network with the most ads is Facebook and its proportion is 50.0%.
3. Top 3 Ad Creative Analysis of IMDb
This is the detailed information of the top three ad creatives with the best performance among all ad creatives of IMDb. We can see some advertising trends.
Top 1 Ad Creative of IMDb
Ad Details ：
Headline ：Charlie Blackwood - IMDb
Text ：Charlie Blackwood, Actress: Matriarch. Charlie Blackwood is an actress and producer, known for Matriarch (2018), Clay's Redemption and National Theatre Live: Timon of Athens (2012).
Top 2 Ad Creative of IMDb
Ad Details ：
Headline ：Pope Francis: A Man of His Word (2018)
Text ：Directed by Wim Wenders. With Pope Francis, Recep Tayyip Erdogan, John Kerry, Angela Merkel. Pope Francis travels the world speaking to those in need and delivering a message of hope.
Top 3 Ad Creative of IMDb
Ad Details ：
Headline ：
Text ：Clueless-. A rich high school student tries to boost a new pupil's popularity, but reckons without affairs of the heart getting in the way.
Basic Info of Top 3 Ad Creative
| 1st | 2nd | 3rd | |
| Duration | 299 | 699 | 367 |
| Popularity | 999 | 999 | 999 |
| Dimensions | 562 x 372 | 630 x 1200 | 306 x 414 |
| Creative Type | Image | Image | Image |
| Network | |||
| Related Ads | 1 | 1 | 1 |
| Countries | Falkland Islands (Malvinas),Guyana,Suriname | United States | United States,Australia,United Kingdom,Canada |
| Language | English | English | English |
Through the above analysis, we can see that the most effective channel for IMDb in recent advertising is Facebook, and the main creative type is Image.
In conclusion: The above is a free IMDb's competitive intelligence analysis report. To do a good job of advertising, long-term accumulation is required. we need to constantly check the latest trends and competitive intelligence data. With the use of competitive intelligence tools like SocialPeta, Guangdada(Chinese version of SocialPeta), we can improve our ROI, and make competitor‘s fans ours. I hope that this ad creative analysis report will allow you to gain more.
If you want to check the relevant intelligence analysis of other apps similar to IMDb, you can click the app name below to view related reports, or you can find more info in ASOTools.