Google My Business Competitive Intelligence｜Ad Analysis by SocialPeta
Competitive intelligence is the first step in our marketing intelligence work and one of the most important parts. Only when we understand the details of our competitors can we formulate a correct and effective marketing strategy.
In this report, SocialPeta analyzes the Google My Business's ad analysis from multiple aspects and helps you see the competitive intelligence of top grossing apps Google My Business.
Now, I'll tell you how to gain a competitive advantage by SocialPeta.
1. Basic Information of Google My Business
App Name : Google My Business
Logo：
OS : iOS
Network : Google Ads(Admob),Facebook,Instagram
Developer : Google LLC
Publisher : Canasta - Card Game,Buraco Mano a Mano,Damas Online,رشفة لعبة كلمات متقاطعة - وصلة,AppBox Pro,台灣大車隊 55688,四國軍棋 by SZY,MagnoJuegos 5-EN-1,Instagram
Total creative ads during the time period : 10,000
Duration : 2,527
Popularity : 758,330
Check ASO Keywords of Google My Business
2. Google My Business’s Competitive Intelligence
what is competitive intelligence? Competitive intelligence is the most important part of our marketing. Only when we fully understand the overall situation of our competitors and the market can we make accurate judgments.
Before advertising, we usually use various tools, such as SocialPeta, to check the details of competitors' ads. In this report, we will analyze the recent advertising performance of advertiser Google My Business in detail to understand its advertising strategy.
Trend of Category
There are many types of creatives. We mainly analyze the trend of the ad creative category of Google My Business in the recent period. As of 2021-05-27, among the Google My Business‘s ad creative, the Html category's proportion is 0.0%, Video category's proportion is 100.0%, Playable Ads category's proportion is 0.0%, Image category's proportion is 0.0%, Carousel category's proportion is 0.0%.
Ad Network Analysis
The network that SocialPeta monitors can cover almost all mainstream channels in the world. Understanding the competitor's advertising channels is the first step in marketing work. According to the analysis of SocialPeta, we can see that in the date of 2021-05-27, Google My Business's the proportion of networks impressions are placed like this:
Facebook's proportion is 100.0%,
's proportion is ,
's proportion is ,
's proportion is ,
's proportion is .
In the date of 2021-05-27, Google My Business‘s network with the most ads is Facebook and its proportion is 100.0%.
3. Top 3 Ad Creative Analysis of Google My Business
This is the detailed information of the top three ad creatives with the best performance among all ad creatives of Google My Business. We can see some advertising trends.
Top 1 Ad Creative of Google My Business
Ad Details ：
Headline ：A tradie’s guide to using Google My Business
Text ：Attn: Tradies 🔌🔧🔨🇦🇺
🤔 Did you know...Google has a free tool to help trade businesses get found online?
We've created a tradie's guide to using Google My Business.
Learn what it is, why it's important and tips for using it to your advantage.
Check it out 👇
Top 2 Ad Creative of Google My Business
Ad Details ：
Headline ：A tradie’s guide to using Google My Business
Text ：Attn: Tradies 🔌🔧🔨🇦🇺
🤔 Did you know...Google has a free tool to help trade businesses get found online?
We've created a tradie's guide to using Google My Business.
Learn what it is, why it's important and tips for using it to your advantage.
Check it out 👇
Top 3 Ad Creative of Google My Business
Ad Details ：
Headline ：Free trade business guide to using GMB
Text ：Attn: UK Trade Businesses 🔌 🔧 🔨 🇬🇧
🤔 Did you know...Google has a free tool to help you get found online?
We've created a guide to using Google My Business specifically for trade businesses.
Learn what it is, why it's important and tips for using it to your advantage.
Check it out 👇
Basic Info of Top 3 Ad Creative
| 1st | 2nd | 3rd | |
| Duration | 175 | 175 | 176 |
| Popularity | 981 | 981 | 981 |
| Dimensions | 600 x 600 | 600 x 600 | 600 x 600 |
| Creative Type | Image | Image | Image |
| Network | |||
| Related Ads | 1 | 1 | 1 |
| Countries | United States,Canada,United Kingdom,Australia | United Kingdom,United States,Australia,Canada | United States,Canada,Australia,United Kingdom |
| Language | English | English | English |
Through the above analysis, we can see that the most effective channel for Google My Business in recent advertising is Instagram, and the main creative type is Image.
In conclusion: The above is a free Google My Business's competitive intelligence analysis report. To do a good job of advertising, long-term accumulation is required. we need to constantly check the latest trends and competitive intelligence data. With the use of competitive intelligence tools like SocialPeta, Guangdada(Chinese version of SocialPeta), we can improve our ROI, and make competitor‘s fans ours. I hope that this ad creative analysis report will allow you to gain more.
If you want to check the relevant intelligence analysis of other apps similar to Google My Business, you can click the app name below to view related reports, or you can find more info in ASOTools.