Bolt Competitive Intelligence｜Ad Analysis by SocialPeta
Competitive intelligence is the first step in our marketing intelligence work and one of the most important parts. Only when we understand the details of our competitors can we formulate a correct and effective marketing strategy.
In this report, SocialPeta analyzes the Bolt’s ad analysis from multiple aspects and helps you see the competitive intelligence of top grossing apps Bolt.
Now, I’ll tell you how to gain a competitive advantage by SocialPeta.
1. Basic Information of Bolt
App Name : Bolt
OS : iOS
Network : Facebook,Instagram,Audience Network
Developer : Taxify OU
Publisher : Fotor - Photo Editor & Collage,GulogGratis: Køb & sælg,MySQL QueryDB Client,appsGratis,开箱模拟器 for 皇室战争,SmartNews: World Breaking News,TopBuzz: Notícias,Vídeos, GIFs,Video Editor with Music Star
Total creative ads during the time period : 6,881
Duration : 1,938
Popularity : 1,620,314
2. Bolt’s Competitive Intelligence
what is competitive intelligence? Competitive intelligence is the most important part of our marketing. Only when we fully understand the overall situation of our competitors and the market can we make accurate judgments.
Before advertising, we usually use various tools, such as SocialPeta, to check the details of competitors’ ads. In this report, we will analyze the recent advertising performance of advertiser Bolt in detail to understand its advertising strategy.
Trend of Category
There are many types of creatives. We mainly analyze the trend of the ad creative category of Bolt in the recent period. As of 2020-09-07, among the Bolt‘s ad creative, the Html category’s proportion is 0.0%, Video category’s proportion is 8.33%, Playable Ads category’s proportion is 0.0%, Image category’s proportion is 18.52%, Carousel category’s proportion is 73.15%.
Ad Network Analysis
The network that SocialPeta monitors can cover almost all mainstream channels in the world. Understanding the competitor’s advertising channels is the first step in marketing work. According to the analysis of SocialPeta, we can see that in the date of 2020-09-07, Bolt’s the proportion of networks impressions are placed like this:
Facebook’s proportion is 82.26%,
Instagram’s proportion is 10.48%,
Audience Network’s proportion is 4.8%,
Messenger’s proportion is 2.46%,
’s proportion is .
In the date of 2020-09-07, Bolt‘s network with the most ads is Facebook and its proportion is 86.11%.
3. Top 3 Ad Creative Analysis of Bolt
This is the detailed information of the top three ad creatives with the best performance among all ad creatives of Bolt. We can see some advertising trends.
Top 1 Ad Creative of Bolt
Ad Details ：
Headline ：Nechaj sa zviezť s aplikáciou Bolt.
Text ：Taxify is a ride-hailing app for ordering rides that are quick, safe and affordable. Just tap a button, order a car, and get a low-cost ride to your destination. Taxify app is very easy to use. Here’s how it works: 1. Open the app and confirm your location. 2. Order a car to pick you up. 3. See...
Top 2 Ad Creative of Bolt
Ad Details ：
Headline ：Potrebuješ odviezť? Vezmi si Bolt!
Text ：Objednaj si rýchly a pohodlný odvoz s aplikáciou Bolt.
Top 3 Ad Creative of Bolt
Ad Details ：
Headline ：Nepieciešams brauciens? Brauc ar Bolt!
Text ：Перемещайтесь по Киеве с Bolt. Цены начинаются с 40₴.
Basic Info of Top 3 Ad Creative
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Through the above analysis, we can see that the most effective channel for Bolt in recent advertising is Facebook, and the main creative type is Image.
In conclusion: The above is a free Bolt’s competitive intelligence analysis report. To do a good job of advertising, long-term accumulation is required. we need to constantly check the latest trends and competitive intelligence data. With the use of competitive intelligence tools SocialPeta, we can improve our ROI，and make competitor‘s fans ours. I hope that this ad creative analysis report will allow you to gain more.
If you want to check the relevant intelligence analysis of other apps similar to Bolt, you can click the app name below to view related reports.