CGTN Competitive Intelligence|Ad Analysis by SocialPeta

SocialPeta
SocialPeta

Competitive intelligence is the first step in our marketing intelligence work and one of the most important parts. Only when we understand the details of our competitors can we formulate a correct and effective marketing strategy.

In this report, SocialPeta analyzes the CGTN’s ad analysis from multiple aspects and helps you see the competitive intelligence of top grossing apps CGTN.

Now, I’ll tell you how to gain a competitive advantage by SocialPeta.

1. Basic Information of CGTN

App Name : CGTN

Logo

CGTN-SocialPeta

OS : Android

Network : Google Ads(Admob),Facebook,Twitter

Developer : CGTN

Publisher : Gas Station: Car Parking Sim,Drift Mania Championship,Tower Defense Zone,Multi Level Parking Simulator,Monster Truck Parking Game Real Car Racing Games,Pixel Block Gun 3D,点泡泡 - Tap Tap Bubble

Total creative ads during the time period : 25,466

Duration : 494

Popularity : 2,326,303

2. CGTN’s Competitive Intelligence

what is competitive intelligence? Competitive intelligence is the most important part of our marketing. Only when we fully understand the overall situation of our competitors and the market can we make accurate judgments.

Before advertising, we usually use various tools, such as SocialPeta, to check the details of competitors’ ads. In this report, we will analyze the recent advertising performance of advertiser CGTN in detail to understand its advertising strategy.

Trend of Category

There are many types of creatives. We mainly analyze the trend of the ad creative category of CGTN in the recent period. As of 2020-09-07, among the CGTN‘s ad creative, the Html category’s proportion is 88.0%, Video category’s proportion is 0.0%, Playable Ads category’s proportion is 0.0%, Image category’s proportion is 12.0%, Carousel category’s proportion is 0.0%.

Ad Network Analysis

The network that SocialPeta monitors can cover almost all mainstream channels in the world. Understanding the competitor’s advertising channels is the first step in marketing work. According to the analysis of SocialPeta, we can see that in the date of 2020-09-07, CGTN’s the proportion of networks impressions are placed like this:

Google Ads(Admob)’s proportion is 99.15%,

Facebook’s proportion is 0.85%,

’s proportion is ,

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In the date of 2020-09-07, CGTN‘s network with the most ads is Google Ads(Admob) and its proportion is 97.33%.

3. Top 3 Ad Creative Analysis of CGTN

This is the detailed information of the top three ad creatives with the best performance among all ad creatives of CGTN. We can see some advertising trends.

Top 1 Ad Creative of CGTN

Ad Details :

Headline :Parachutes guide China's rocket debris safely to earth

Text :China has been testing high-tech parachutes to control rocket debris and make space launches safer, according to the China Academy of Launch Vehicle Technology (CALT).

Top 2 Ad Creative of CGTN

Ad Details :

Headline :Parachutes guide China's rocket debris safely to earth

Text :China has been testing high-tech parachutes to control rocket debris and make space launches safer, according to the China Academy of Launch Vehicle Technology (CALT).

Top 3 Ad Creative of CGTN

Ad Details :

Headline :Zoo animal adoption becomes popular amid COVID-19 outbreak

Text :Many zoos have been under heavy financial burden since late January amid the #coronavirus outbreak. Revenue has plummeted with little or no visitors and rising prices to transport food for the animals. #COVID19

Basic Info of Top 3 Ad Creative

  1st 2nd 3rd
Duration 1 1 1
Popularity 1,000 1,000 1,000
Dimensions 450 x 253 450 x 253 450 x 253
Creative Type Image Image Image
Network Facebook Facebook Facebook
Related Ads 2 2 2
Countries Australia,United Kingdom,Canada,United States United Kingdom,United States,Canada,Australia Canada,United States,United Kingdom,Australia
Language English English English

Through the above analysis, we can see that the most effective channel for CGTN in recent advertising is Facebook, and the main creative type is Image.

In conclusion: The above is a free CGTN’s competitive intelligence analysis report. To do a good job of advertising, long-term accumulation is required. we need to constantly check the latest trends and competitive intelligence data. With the use of competitive intelligence tools SocialPeta, we can improve our ROI,and make competitor‘s fans ours. I hope that this ad creative analysis report will allow you to gain more.

If you want to check the relevant intelligence analysis of other apps similar to CGTN, you can click the app name below to view related reports.