Melody Music Competitive Intelligence|Ad Analysis by SocialPeta

Melody Music Competitive Intelligence|Ad Analysis by SocialPeta

SocialPeta
SocialPeta

Competitive intelligence is the first step in our marketing intelligence work and one of the most important parts. Only when we understand the details of our competitors can we formulate a correct and effective marketing strategy.

In this report, SocialPeta analyzes the Melody Music's ad analysis from multiple aspects and helps you see the competitive intelligence of top grossing apps Melody Music.

Now, I'll tell you how to gain a competitive advantage by SocialPeta.

1. Basic Information of Melody Music

App Name : Melody Music

Logo

Melody Music-SocialPeta

OS : Android

Network : Audience Network,Messenger,Instagram

Developer : Jemnasechoi

Publisher : Instagram,Facebook,YouCam Nails - Manicure Salon for Custom Nail Art,AirBrush: Easy Photo Editor,Treehouse Table,USA Weather forecast

Total creative ads during the time period : 5,231

Duration : 544

Popularity : 2,858,919

Check ASO Keywords of Melody Music

2. Melody Music’s Competitive Intelligence

what is competitive intelligence? Competitive intelligence is the most important part of our marketing. Only when we fully understand the overall situation of our competitors and the market can we make accurate judgments.

Before advertising, we usually use various tools, such as SocialPeta, to check the details of competitors' ads. In this report, we will analyze the recent advertising performance of advertiser Melody Music in detail to understand its advertising strategy.

Trend of Category

There are many types of creatives. We mainly analyze the trend of the ad creative category of Melody Music in the recent period. As of 2021-03-15, among the Melody Music‘s ad creative, the Html category's proportion is 0.0%, Video category's proportion is 29.17%, Playable Ads category's proportion is 0.0%, Image category's proportion is 70.83%, Carousel category's proportion is 0.0%.

Ad Network Analysis

The network that SocialPeta monitors can cover almost all mainstream channels in the world. Understanding the competitor's advertising channels is the first step in marketing work. According to the analysis of SocialPeta, we can see that in the date of 2021-03-15, Melody Music's the proportion of networks impressions are placed like this:

Facebook's proportion is 35.5%,

Audience Network's proportion is 22.05%,

Instagram's proportion is 21.78%,

Messenger's proportion is 20.67%,

's proportion is .

In the date of 2021-03-15, Melody Music‘s network with the most ads is Audience Network and its proportion is 25.42%.

3. Top 3 Ad Creative Analysis of Melody Music

This is the detailed information of the top three ad creatives with the best performance among all ad creatives of Melody Music. We can see some advertising trends.

Top 1 Ad Creative of Melody Music

Ad Details :

Headline :❤FREE❤ Install now! 👉👉👉

Text :🎧🎧🎧 Congratulations to the Vivo Y93 users!! 💕💗💛 Now you can download for free this powerful music application that has thousands of incredible songs! Click to install it🎼🎵🎶

Top 2 Ad Creative of Melody Music

Ad Details :

Headline :❤FREE❤ Install now! 👉👉👉

Text :Congratulations to the LG users!! 💕💗💛 Now you can download for free this powerful music application that has thousands of incredible songs! Click to install it🎼🎵🎶

Top 3 Ad Creative of Melody Music

Ad Details :

Headline :❤FREE❤ Install now! 👉👉👉

Text :Congratulations to the HUAWEI users!! 💕💗💛 Now you can download for free this powerful music application that has thousands of incredible songs! Click to install it🎼🎵🎶

Basic Info of Top 3 Ad Creative

  1st 2nd 3rd
Duration 314 434 314
Popularity 999 999 999
Dimensions 1000 x 1000 1280 x 720 1280 x 720
Creative Type Image Video Video
Network Instagram Instagram Audience Network
Related Ads 1 1 3
Countries Pakistan Egypt,Oman,Colombia,Argentina,United States,United Kingdom,Russia,Turkey,Pakistan,Norway Turkey,Egypt,Norway,Argentina,Pakistan,United States,Russia,United Kingdom,Colombia,Oman
Language English English English

Through the above analysis, we can see that the most effective channel for Melody Music in recent advertising is Instagram, and the main creative type is Image.

In conclusion: The above is a free Melody Music's competitive intelligence analysis report. To do a good job of advertising, long-term accumulation is required. we need to constantly check the latest trends and competitive intelligence data. With the use of competitive intelligence tools like SocialPeta, Guangdada(Chinese version of SocialPeta), we can improve our ROI, and make competitor‘s fans ours. I hope that this ad creative analysis report will allow you to gain more.

If you want to check the relevant intelligence analysis of other apps similar to Melody Music, you can click the app name below to view related reports, or you can find more info in ASOTools.