Shopee 11.11 Christmas Sale Competitive Intelligence｜Ad Analysis by SocialPeta
Competitive intelligence is the first step in our marketing intelligence work and one of the most important parts. Only when we understand the details of our competitors can we formulate a correct and effective marketing strategy.
In this report, SocialPeta analyzes the Shopee 11.11 Christmas Sale's ad analysis from multiple aspects and helps you see the competitive intelligence of top grossing apps Shopee 11.11 Christmas Sale.
Now, I'll tell you how to gain a competitive advantage by SocialPeta.
1. Basic Information of Shopee 11.11 Christmas Sale
App Name : Shopee 11.11 Christmas Sale
Logo：
OS : iOS
Network : Audience Network,Facebook,Instagram
Developer : SHOPEE SINGAPORE PRIVATE LIMITED
Publisher : Fotor - Photo Editor&Collage,GulogGratis,Montage Video Musique,OLX Classifieds,Instagram,MakeupPlus - Virtual Makeup,Facebook
Total creative ads during the time period : 10,000
Duration : 1,991
Popularity : 12,845,094
Check ASO Keywords of Shopee 11.11 Christmas Sale
2. Shopee 11.11 Christmas Sale’s Competitive Intelligence
what is competitive intelligence? Competitive intelligence is the most important part of our marketing. Only when we fully understand the overall situation of our competitors and the market can we make accurate judgments.
Before advertising, we usually use various tools, such as SocialPeta, to check the details of competitors' ads. In this report, we will analyze the recent advertising performance of advertiser Shopee 11.11 Christmas Sale in detail to understand its advertising strategy.
Trend of Category
There are many types of creatives. We mainly analyze the trend of the ad creative category of Shopee 11.11 Christmas Sale in the recent period. As of 2021-03-15, among the Shopee 11.11 Christmas Sale‘s ad creative, the Html category's proportion is 0.0%, Video category's proportion is 9.15%, Playable Ads category's proportion is 0.0%, Image category's proportion is 86.06%, Carousel category's proportion is 4.79%.
Ad Network Analysis
The network that SocialPeta monitors can cover almost all mainstream channels in the world. Understanding the competitor's advertising channels is the first step in marketing work. According to the analysis of SocialPeta, we can see that in the date of 2021-03-15, Shopee 11.11 Christmas Sale's the proportion of networks impressions are placed like this:
Instagram's proportion is 35.31%,
Facebook's proportion is 24.13%,
Messenger's proportion is 20.92%,
Audience Network's proportion is 19.63%,
's proportion is .
In the date of 2021-03-15, Shopee 11.11 Christmas Sale‘s network with the most ads is Instagram and its proportion is 31.37%.
3. Top 3 Ad Creative Analysis of Shopee 11.11 Christmas Sale
This is the detailed information of the top three ad creatives with the best performance among all ad creatives of Shopee 11.11 Christmas Sale. We can see some advertising trends.
Top 1 Ad Creative of Shopee 11.11 Christmas Sale
Ad Details ：
Headline ：Onelove STORE
Text ：DISTRiBUTOR ONE LOVE
MENERIMA GROSIR & ECER
LANGSUNG DARI PABRIK
Top 2 Ad Creative of Shopee 11.11 Christmas Sale
Ad Details ：
Headline ：
Text ：😱 Các bạn sẽ tiếp tục đánh răng và rửa mặt bằng nước như thế này sao?
😵 Các bạn nhìn xem nguồn nước mà tôi đang dùng bị nhiễm bẩn, gỉ sét!! huhuhu... đáng sợ quá!!!
👍 Không được!!! Từ bây giờ tôi phải đổi sang sử dụng ShowePlus để bảo vệ làn da và sức khỏe răng miệng của mình mới được.
💟 ShowerPlus sẽ lọc bỏ hết lượng clo dư, rỉ sét, bụi bẩn, vi khuẩn còn lại trong nguồn nước và đồng thời loại bỏ lượng kim loại nặng Pb, Asen, Mg,..., bên cạnh đó còn tạo ra hơn 300.000 ion âm/cc giúp tái tạo cấu trúc da và giúp da săn chắc hơn.
😍 Nếu các bạn trực tiếp thử nghiệm thì sẽ cảm nhận được sự khác biệt trước và sau khi sử dụng.!!!
Sản phẩm chính hãng nhập khẩu từ Hàn Quốc.
Tìm hiểu thêm tại Tiki ▶️▶️ http://bit.ly/2E0W7GF
Tìm hiểu thêm tại Shopee ▶️▶️ http://bit.ly/2BPRjCu
Tìm hiểu thêm tại SharkMarket ▶️▶️ https://bit.ly/2Xb2UoI
💢Bạn có thể mua sản phẩm của chúng tôi tại website hoặc mua trực tiếp tại tất cả các cửa hàng LOCK & LOCK trên toàn quốc 💟
☎️ Hotline : 0️⃣️️8️⃣️6️⃣️6️⃣️6️⃣️8️⃣️0️⃣️9️⃣️4️⃣️1️⃣️
Top 3 Ad Creative of Shopee 11.11 Christmas Sale
Ad Details ：
Headline ：Kiddtoyland
Text ：การช้อปปิ้งและค้าปลีก
Basic Info of Top 3 Ad Creative
| 1st | 2nd | 3rd | |
| Duration | 299 | 410 | 270 |
| Popularity | 999 | 999 | 999 |
| Dimensions | 960 x 502 | 1280 x 720 | 600 x 313 |
| Creative Type | Image | Video | Image |
| Network | Messenger | ||
| Related Ads | 1 | 1 | 1 |
| Countries | Indonesia | Cambodia,Vietnam | Thailand |
| Language | English | Vietnamese | Thai |
Through the above analysis, we can see that the most effective channel for Shopee 11.11 Christmas Sale in recent advertising is Messenger, and the main creative type is Image.
In conclusion: The above is a free Shopee 11.11 Christmas Sale's competitive intelligence analysis report. To do a good job of advertising, long-term accumulation is required. we need to constantly check the latest trends and competitive intelligence data. With the use of competitive intelligence tools like SocialPeta, Guangdada(Chinese version of SocialPeta), we can improve our ROI, and make competitor‘s fans ours. I hope that this ad creative analysis report will allow you to gain more.
If you want to check the relevant intelligence analysis of other apps similar to Shopee 11.11 Christmas Sale, you can click the app name below to view related reports, or you can find more info in ASOTools.