Shopee Chinese New Year Sale Competitive Intelligence｜Ad Analysis by SocialPeta
Competitive intelligence is the first step in our marketing intelligence work and one of the most important parts. Only when we understand the details of our competitors can we formulate a correct and effective marketing strategy.
In this report, SocialPeta analyzes the Shopee Chinese New Year Sale's ad analysis from multiple aspects and helps you see the competitive intelligence of top grossing apps Shopee Chinese New Year Sale.
Now, I'll tell you how to gain a competitive advantage by SocialPeta.
1. Basic Information of Shopee Chinese New Year Sale
App Name : Shopee Chinese New Year Sale
Logo：
OS : Android
Network : Facebook,Audience Network,Instagram
Developer : Shopee
Publisher : Instagram,Facebook,BeautyPlus - Best Selfie Cam & Easy Photo Editor,Light Bible: Daily Verses, Prayer, Audio Bible,Photo Editor & Pic Collage - Sweet Selfie Camera,BeSoccer - Soccer Live Score,WomanLog Period Tracker & Calendar
Total creative ads during the time period : 10,000
Duration : 2,081
Popularity : 3,605,130
Check ASO Keywords of Shopee Chinese New Year Sale
2. Shopee Chinese New Year Sale’s Competitive Intelligence
what is competitive intelligence? Competitive intelligence is the most important part of our marketing. Only when we fully understand the overall situation of our competitors and the market can we make accurate judgments.
Before advertising, we usually use various tools, such as SocialPeta, to check the details of competitors' ads. In this report, we will analyze the recent advertising performance of advertiser Shopee Chinese New Year Sale in detail to understand its advertising strategy.
Trend of Category
There are many types of creatives. We mainly analyze the trend of the ad creative category of Shopee Chinese New Year Sale in the recent period. As of 2021-03-15, among the Shopee Chinese New Year Sale‘s ad creative, the Html category's proportion is 0.0%, Video category's proportion is 4.13%, Playable Ads category's proportion is 0.0%, Image category's proportion is 91.92%, Carousel category's proportion is 3.95%.
Ad Network Analysis
The network that SocialPeta monitors can cover almost all mainstream channels in the world. Understanding the competitor's advertising channels is the first step in marketing work. According to the analysis of SocialPeta, we can see that in the date of 2021-03-15, Shopee Chinese New Year Sale's the proportion of networks impressions are placed like this:
Instagram's proportion is 27.88%,
Facebook's proportion is 25.56%,
Messenger's proportion is 25.27%,
Audience Network's proportion is 21.28%,
's proportion is .
In the date of 2021-03-15, Shopee Chinese New Year Sale‘s network with the most ads is Instagram and its proportion is 29.26%.
3. Top 3 Ad Creative Analysis of Shopee Chinese New Year Sale
This is the detailed information of the top three ad creatives with the best performance among all ad creatives of Shopee Chinese New Year Sale. We can see some advertising trends.
Top 1 Ad Creative of Shopee Chinese New Year Sale
Ad Details ：
Headline ：燈條實拍圖
Text ：Happy Campers為露營配件專賣店，
專營LED燈條及動力線等露營裝備。
Top 2 Ad Creative of Shopee Chinese New Year Sale
Ad Details ：
Headline ：燈條實拍圖
Text ：Happy Campers為露營配件專賣店，
專營LED燈條及動力線等露營裝備。
Top 3 Ad Creative of Shopee Chinese New Year Sale
Ad Details ：
Headline ：BISA COD
Text ：BIG PROMO TOTEBAG POLOS
TAS LOKAL DENGAN KUALITAS TERBAIK
Bahan Kodura di lapisi furing tebal ,ada satu ruangan & pakai resleting .
Pembayaran bisa COD
shopee.co.id/ewink2
Basic Info of Top 3 Ad Creative
| 1st | 2nd | 3rd | |
| Duration | 999 | 1,004 | 332 |
| Popularity | 1,000 | 1,000 | 999 |
| Dimensions | 600 x 314 | 600 x 314 | 1080 x 1080 |
| Creative Type | Image | Image | Image |
| Network | Audience Network | ||
| Related Ads | 1 | 1 | 1 |
| Countries | Taiwan | Taiwan | Indonesia |
| Language | English | English | Indonesian |
Through the above analysis, we can see that the most effective channel for Shopee Chinese New Year Sale in recent advertising is Facebook, and the main creative type is Image.
In conclusion: The above is a free Shopee Chinese New Year Sale's competitive intelligence analysis report. To do a good job of advertising, long-term accumulation is required. we need to constantly check the latest trends and competitive intelligence data. With the use of competitive intelligence tools like SocialPeta, Guangdada(Chinese version of SocialPeta), we can improve our ROI, and make competitor‘s fans ours. I hope that this ad creative analysis report will allow you to gain more.
If you want to check the relevant intelligence analysis of other apps similar to Shopee Chinese New Year Sale, you can click the app name below to view related reports, or you can find more info in ASOTools.