Shopee 11.11 Big Sale Competitive Intelligence|Ad Analysis by SocialPeta

SocialPeta
SocialPeta

Competitive intelligence is the first step in our marketing intelligence work and one of the most important parts. Only when we understand the details of our competitors can we formulate a correct and effective marketing strategy.

In this report, SocialPeta analyzes the Shopee 11.11 Big Sale's ad analysis from multiple aspects and helps you see the competitive intelligence of top grossing apps Shopee 11.11 Big Sale.

Now, I'll tell you how to gain a competitive advantage by SocialPeta.

1. Basic Information of Shopee 11.11 Big Sale

App Name : Shopee 11.11 Big Sale

Logo

Shopee 11.11 Big Sale-SocialPeta

OS : iOS

Network : Facebook,Instagram,Audience Network

Developer : SHOPEE SINGAPORE PRIVATE LIMITED

Publisher : Instagram,Facebook,PhotoGrid Video Collage maker,Fotor - Photo Editor&Collage,GulogGratis,VoiceTube - Learn English

Total creative ads during the time period : 10,000

Duration : 1,802

Popularity : 3,637,482

Check ASO Keywords of Shopee 11.11 Big Sale

2. Shopee 11.11 Big Sale’s Competitive Intelligence

what is competitive intelligence? Competitive intelligence is the most important part of our marketing. Only when we fully understand the overall situation of our competitors and the market can we make accurate judgments.

Before advertising, we usually use various tools, such as SocialPeta, to check the details of competitors' ads. In this report, we will analyze the recent advertising performance of advertiser Shopee 11.11 Big Sale in detail to understand its advertising strategy.

Trend of Category

There are many types of creatives. We mainly analyze the trend of the ad creative category of Shopee 11.11 Big Sale in the recent period. As of 2021-03-15, among the Shopee 11.11 Big Sale‘s ad creative, the Html category's proportion is 0.0%, Video category's proportion is 6.39%, Playable Ads category's proportion is 0.0%, Image category's proportion is 87.86%, Carousel category's proportion is 5.75%.

Ad Network Analysis

The network that SocialPeta monitors can cover almost all mainstream channels in the world. Understanding the competitor's advertising channels is the first step in marketing work. According to the analysis of SocialPeta, we can see that in the date of 2021-03-15, Shopee 11.11 Big Sale's the proportion of networks impressions are placed like this:

Instagram's proportion is 29.54%,

Facebook's proportion is 25.8%,

Messenger's proportion is 24.85%,

Audience Network's proportion is 19.8%,

's proportion is .

In the date of 2021-03-15, Shopee 11.11 Big Sale‘s network with the most ads is Instagram and its proportion is 30.35%.

3. Top 3 Ad Creative Analysis of Shopee 11.11 Big Sale

This is the detailed information of the top three ad creatives with the best performance among all ad creatives of Shopee 11.11 Big Sale. We can see some advertising trends.

Top 1 Ad Creative of Shopee 11.11 Big Sale

Ad Details :

Headline :HAIR CARE STORE�

Text :Menjual Priduk Hair Care

Top 2 Ad Creative of Shopee 11.11 Big Sale

Ad Details :

Headline :HAIR CARE STORE�

Text :Menjual Priduk Hair Care

Top 3 Ad Creative of Shopee 11.11 Big Sale

Ad Details :

Headline :HAIR CARE STORE�

Text :Menjual Priduk Hair Care

Basic Info of Top 3 Ad Creative

  1st 2nd 3rd
Duration 368 368 383
Popularity 999 999 999
Dimensions 720 x 376 720 x 376 600 x 313
Creative Type Image Image Image
Network Messenger Instagram Facebook
Related Ads 1 1 1
Countries Indonesia Indonesia Canada,United Kingdom,Australia,United States
Language English English English

Through the above analysis, we can see that the most effective channel for Shopee 11.11 Big Sale in recent advertising is Messenger, and the main creative type is Image.

In conclusion: The above is a free Shopee 11.11 Big Sale's competitive intelligence analysis report. To do a good job of advertising, long-term accumulation is required. we need to constantly check the latest trends and competitive intelligence data. With the use of competitive intelligence tools like SocialPeta, Guangdada(Chinese version of SocialPeta), we can improve our ROI, and make competitor‘s fans ours. I hope that this ad creative analysis report will allow you to gain more.

If you want to check the relevant intelligence analysis of other apps similar to Shopee 11.11 Big Sale, you can click the app name below to view related reports, or you can find more info in ASOTools.