Shopee 11.11 Big Sale Competitive Intelligence｜Ad Analysis by SocialPeta
Competitive intelligence is the first step in our marketing intelligence work and one of the most important parts. Only when we understand the details of our competitors can we formulate a correct and effective marketing strategy.
In this report, SocialPeta analyzes the Shopee 11.11 Big Sale’s ad analysis from multiple aspects and helps you see the competitive intelligence of top grossing apps Shopee 11.11 Big Sale.
Now, I’ll tell you how to gain a competitive advantage by SocialPeta.
1. Basic Information of Shopee 11.11 Big Sale
App Name : Shopee 11.11 Big Sale
Logo：
OS : iOS
Network : Audience Network,Facebook,Google Ads(Admob)
Developer : SHOPEE SINGAPORE PRIVATE LIMITED
Publisher : Fotor - Photo Editor & Collage,GulogGratis: Køb & sælg,OLX Clasificados,Video Editor with Music Star,MakeupPlus,Un día más culto,开箱模拟器 for 皇室战争,MySQL QueryDB Client,appsGratis
Total creative ads during the time period : 136,063
Duration : 1,908
Popularity : 7,292,089
2. Shopee 11.11 Big Sale’s Competitive Intelligence
what is competitive intelligence? Competitive intelligence is the most important part of our marketing. Only when we fully understand the overall situation of our competitors and the market can we make accurate judgments.
Before advertising, we usually use various tools, such as SocialPeta, to check the details of competitors’ ads. In this report, we will analyze the recent advertising performance of advertiser Shopee 11.11 Big Sale in detail to understand its advertising strategy.
Trend of Category
There are many types of creatives. We mainly analyze the trend of the ad creative category of Shopee 11.11 Big Sale in the recent period. As of 2020-09-07, among the Shopee 11.11 Big Sale‘s ad creative, the Html category’s proportion is 41.67%, Video category’s proportion is 29.17%, Playable Ads category’s proportion is 0.0%, Image category’s proportion is 16.67%, Carousel category’s proportion is 12.5%.
Ad Network Analysis
The network that SocialPeta monitors can cover almost all mainstream channels in the world. Understanding the competitor’s advertising channels is the first step in marketing work. According to the analysis of SocialPeta, we can see that in the date of 2020-09-07, Shopee 11.11 Big Sale’s the proportion of networks impressions are placed like this:
Google Ads(Admob)’s proportion is 97.58%,
Facebook’s proportion is 2.42%,
’s proportion is ,
’s proportion is ,
’s proportion is .
In the date of 2020-09-07, Shopee 11.11 Big Sale‘s network with the most ads is Google Ads(Admob) and its proportion is 70.83%.
3. Top 3 Ad Creative Analysis of Shopee 11.11 Big Sale
This is the detailed information of the top three ad creatives with the best performance among all ad creatives of Shopee 11.11 Big Sale. We can see some advertising trends.
Top 1 Ad Creative of Shopee 11.11 Big Sale
Ad Details ：
Headline ：Shopee Pasti Cashback 100%!
Text ：Belanja produk-produk impianmu di Shopee Pasti Cashback 100%! Tunggu apalagi? Yuk, belanja sekarang!
Top 2 Ad Creative of Shopee 11.11 Big Sale
Ad Details ：
Headline ：Shopee 印尼
Text ：Mau belanja praktis dari toko resmi? Di Shopee Mall aja karena semua Pasti Ori! Diskon...
Top 3 Ad Creative of Shopee 11.11 Big Sale
Ad Details ：
Headline ：
Text ：Tonton 9.9 Super Shopping Day LIVE di ANTV tanggal 9 Sep pkl. 19:00 WIB dgn Via Vallen, Afgan, Prilly Latuconsina, Dewi Persik, Damian, dan lainnya! Nantikan juga: Mystery Voucher, Duel Goyang Shopee, & 1 unit mobil Pajero! Cek di sini: https://t.co/0bKDNq8Z9M #SuperShoppingDay https://t.co/OiUdSFjrfy
Basic Info of Top 3 Ad Creative
| 1st | 2nd | 3rd | |
| Duration | 235 | 282 | 224 |
| Popularity | 995 | 994 | 993 |
| Dimensions | 960 x 960 | 417 x 417 | |
| Creative Type | Image | Video | Video |
| Network | Audience Network | ||
| Related Ads | 1 | 10 | 1 |
| Countries | Indonesia | Indonesia | Indonesia |
| Language | Indonesian | Indonesian | Indonesian |
Through the above analysis, we can see that the most effective channel for Shopee 11.11 Big Sale in recent advertising is Facebook, and the main creative type is Image.
In conclusion: The above is a free Shopee 11.11 Big Sale’s competitive intelligence analysis report. To do a good job of advertising, long-term accumulation is required. we need to constantly check the latest trends and competitive intelligence data. With the use of competitive intelligence tools SocialPeta, we can improve our ROI，and make competitor‘s fans ours. I hope that this ad creative analysis report will allow you to gain more.
If you want to check the relevant intelligence analysis of other apps similar to Shopee 11.11 Big Sale, you can click the app name below to view related reports.