Google Pay Competitive Intelligence|Ad Analysis by SocialPeta

SocialPeta
SocialPeta

Competitive intelligence is the first step in our marketing intelligence work and one of the most important parts. Only when we understand the details of our competitors can we formulate a correct and effective marketing strategy.

In this report, SocialPeta analyzes the Google Pay’s ad analysis from multiple aspects and helps you see the competitive intelligence of top grossing apps Google Pay.

Now, I’ll tell you how to gain a competitive advantage by SocialPeta.

1. Basic Information of Google Pay

App Name : Google Pay

Logo

Google Pay-SocialPeta

OS : iOS

Network : Google Ads(Admob),Facebook,Instagram

Developer : Google LLC

Publisher : 싸이메라,ATH Airport,SoundTube Free Music Player,Cell Trap Multiplayer,İmsakiyeler: 2019 İmsakiye,Сканер QR-кодов и штрих-кодов,Wifi password free,Fax Pro : Send Fax From Iphone

Total creative ads during the time period : 263

Duration : 737

Popularity : 3,375

2. Google Pay’s Competitive Intelligence

what is competitive intelligence? Competitive intelligence is the most important part of our marketing. Only when we fully understand the overall situation of our competitors and the market can we make accurate judgments.

Before advertising, we usually use various tools, such as SocialPeta, to check the details of competitors’ ads. In this report, we will analyze the recent advertising performance of advertiser Google Pay in detail to understand its advertising strategy.

Trend of Category

There are many types of creatives. We mainly analyze the trend of the ad creative category of Google Pay in the recent period. As of 2020-09-04, among the Google Pay‘s ad creative, the Html category’s proportion is 0.0%, Video category’s proportion is 0.0%, Playable Ads category’s proportion is 0.0%, Image category’s proportion is 50.0%, Carousel category’s proportion is 50.0%.

Ad Network Analysis

The network that SocialPeta monitors can cover almost all mainstream channels in the world. Understanding the competitor’s advertising channels is the first step in marketing work. According to the analysis of SocialPeta, we can see that in the date of 2020-09-04, Google Pay’s the proportion of networks impressions are placed like this:

Facebook’s proportion is 46.05%,

Instagram’s proportion is 26.98%,

Messenger’s proportion is 26.98%,

’s proportion is ,

’s proportion is .

In the date of 2020-09-04, Google Pay‘s network with the most ads is Facebook and its proportion is 50.0%.

3. Top 3 Ad Creative Analysis of Google Pay

This is the detailed information of the top three ad creatives with the best performance among all ad creatives of Google Pay. We can see some advertising trends.

Top 1 Ad Creative of Google Pay

Ad Details :

Headline :ISIC POINT

Text :Plaťte rychle, pohodlně a jednoduše přes 📱 Google Pay na všech bezkontaktních terminálech a na více než 10 000 českých 🛒 eshopech s partnery poskytující studentské slevy jako 🛍️ Alza, Knihy Dobrovský, KFC, Regiojet nebo Datart. Více na pay.google.com/about/where-to-use/

Top 2 Ad Creative of Google Pay

Ad Details :

Headline :Tommy the TRUTH

Text :a man fighting for us

Top 3 Ad Creative of Google Pay

Ad Details :

Headline :Google

Text :Mit Google Pay kannst du alles, was du diesen Sommer brauchst, einfach mit dem Smartphone zahlen.

Basic Info of Top 3 Ad Creative

  1st 2nd 3rd
Duration 15 14 9
Popularity 85 84 69
Dimensions 480 x 261 854 x 480 1080 x 1080
Creative Type Image Video Video
Network Instagram Google Ads(Admob) Instagram
Related Ads 1 1 1
Countries Czech United Kingdom,United States,Australia,Canada,Malaysia Liechtenstein,Austria,Germany
Language NA English German

Through the above analysis, we can see that the most effective channel for Google Pay in recent advertising is Instagram, and the main creative type is Image.

In conclusion: The above is a free Google Pay’s competitive intelligence analysis report. To do a good job of advertising, long-term accumulation is required. we need to constantly check the latest trends and competitive intelligence data. With the use of competitive intelligence tools SocialPeta, we can improve our ROI,and make competitor‘s fans ours. I hope that this ad creative analysis report will allow you to gain more.

If you want to check the relevant intelligence analysis of other apps similar to Google Pay, you can click the app name below to view related reports.