Google Pay Competitive Intelligence｜Ad Analysis by SocialPeta
In this report, SocialPeta analyzes the Google Pay’s ad analysis from multiple aspects and helps you see the competitive intelligence of top grossing apps Google Pay.
Now, I’ll tell you how to gain a competitive advantage by SocialPeta.
1. Basic Information of Google Pay
App Name : Google Pay
OS : iOS
Network : Google Ads(Admob),Facebook,Instagram
Developer : Google LLC
Publisher : 싸이메라,ATH Airport,SoundTube Free Music Player,Cell Trap Multiplayer,İmsakiyeler: 2019 İmsakiye,Сканер QR-кодов и штрих-кодов,Wifi password free,Fax Pro : Send Fax From Iphone
Total creative ads during the time period : 263
Duration : 737
Popularity : 3,375
2. Google Pay’s Competitive Intelligence
Before advertising, we usually use various tools, such as SocialPeta, to check the details of competitors’ ads. In this report, we will analyze the recent advertising performance of advertiser Google Pay in detail to understand its advertising strategy.
Trend of Category
There are many types of creatives. We mainly analyze the trend of the ad creative category of Google Pay in the recent period. As of 2020-09-04, among the Google Pay‘s ad creative, the Html category’s proportion is 0.0%, Video category’s proportion is 0.0%, Playable Ads category’s proportion is 0.0%, Image category’s proportion is 50.0%, Carousel category’s proportion is 50.0%.
Ad Network Analysis
The network that SocialPeta monitors can cover almost all mainstream channels in the world. Understanding the competitor’s advertising channels is the first step in marketing work. According to the analysis of SocialPeta, we can see that in the date of 2020-09-04, Google Pay’s the proportion of networks impressions are placed like this:
Facebook’s proportion is 46.05%,
Instagram’s proportion is 26.98%,
Messenger’s proportion is 26.98%,
’s proportion is ,
’s proportion is .
In the date of 2020-09-04, Google Pay‘s network with the most ads is Facebook and its proportion is 50.0%.
3. Top 3 Ad Creative Analysis of Google Pay
This is the detailed information of the top three ad creatives with the best performance among all ad creatives of Google Pay. We can see some advertising trends.
Top 1 Ad Creative of Google Pay
Ad Details ：
Headline ：ISIC POINT
Text ：Plaťte rychle, pohodlně a jednoduše přes 📱 Google Pay na všech bezkontaktních terminálech a na více než 10 000 českých 🛒 eshopech s partnery poskytující studentské slevy jako 🛍️ Alza, Knihy Dobrovský, KFC, Regiojet nebo Datart. Více na pay.google.com/about/where-to-use/
Top 2 Ad Creative of Google Pay
Ad Details ：
Headline ：Tommy the TRUTH
Text ：a man fighting for us
Top 3 Ad Creative of Google Pay
Ad Details ：
Text ：Mit Google Pay kannst du alles, was du diesen Sommer brauchst, einfach mit dem Smartphone zahlen.
Basic Info of Top 3 Ad Creative
|Dimensions||480 x 261||854 x 480||1080 x 1080|
|Countries||Czech||United Kingdom,United States,Australia,Canada,Malaysia||Liechtenstein,Austria,Germany|
Through the above analysis, we can see that the most effective channel for Google Pay in recent advertising is Instagram, and the main creative type is Image.
In conclusion: The above is a free Google Pay’s competitive intelligence analysis report. To do a good job of advertising, long-term accumulation is required. we need to constantly check the latest trends and competitive intelligence data. With the use of competitive intelligence tools SocialPeta, we can improve our ROI，and make competitor‘s fans ours. I hope that this ad creative analysis report will allow you to gain more.
If you want to check the relevant intelligence analysis of other apps similar to Google Pay, you can click the app name below to view related reports.