Grab App Competitive Intelligence｜Ad Analysis by SocialPeta
Competitive intelligence is the first step in our marketing intelligence work and one of the most important parts. Only when we understand the details of our competitors can we formulate a correct and effective marketing strategy.
In this report, SocialPeta analyzes the Grab App’s ad analysis from multiple aspects and helps you see the competitive intelligence of top grossing apps Grab App.
Now, I’ll tell you how to gain a competitive advantage by SocialPeta.
1. Basic Information of Grab App
App Name : Grab App
OS : iOS
Network : Facebook,Audience Network,Instagram
Developer : Grab.com
Publisher : Fotor - Photo Editor & Collage,GulogGratis: Køb & sælg,MakeupPlus,MySQL QueryDB Client,OLX Clasificados,Video Editor with Music Star,开箱模拟器 for 皇室战争
Total creative ads during the time period : 8,746
Duration : 2,284
Popularity : 684,553
2. Grab App’s Competitive Intelligence
what is competitive intelligence? Competitive intelligence is the most important part of our marketing. Only when we fully understand the overall situation of our competitors and the market can we make accurate judgments.
Before advertising, we usually use various tools, such as SocialPeta, to check the details of competitors’ ads. In this report, we will analyze the recent advertising performance of advertiser Grab App in detail to understand its advertising strategy.
Trend of Category
There are many types of creatives. We mainly analyze the trend of the ad creative category of Grab App in the recent period. As of 2020-09-07, among the Grab App‘s ad creative, the Html category’s proportion is 0.0%, Video category’s proportion is 47.06%, Playable Ads category’s proportion is 0.0%, Image category’s proportion is 13.24%, Carousel category’s proportion is 39.71%.
Ad Network Analysis
The network that SocialPeta monitors can cover almost all mainstream channels in the world. Understanding the competitor’s advertising channels is the first step in marketing work. According to the analysis of SocialPeta, we can see that in the date of 2020-09-07, Grab App’s the proportion of networks impressions are placed like this:
Facebook’s proportion is 77.89%,
Audience Network’s proportion is 14.19%,
Instagram’s proportion is 5.75%,
Messenger’s proportion is 2.17%,
’s proportion is .
In the date of 2020-09-07, Grab App‘s network with the most ads is Facebook and its proportion is 64.71%.
3. Top 3 Ad Creative Analysis of Grab App
This is the detailed information of the top three ad creatives with the best performance among all ad creatives of Grab App. We can see some advertising trends.
Top 1 Ad Creative of Grab App
Ad Details ：
Headline ：5 Kuliner Bandung Yang Bikin Kamu Teringat Romantisme Dilan dan Milea! | Grab ID
Text ：GrabFoodie, katanya makanan di resto nomor 4 itu enak banget! Yang tinggal atau lagi di Bandung udah pernah nyobain belum? Sekarang aku lagi pengen cari inspirasi buat makan. Menurut kamu restoran mana yang harus aku datengin dan coba?
Top 2 Ad Creative of Grab App
Ad Details ：
Headline ：Tunjukkan Rasa Cintamu dengan 4 Menu Romantis Ini | Grab ID
Text ：Aku baru aja kirim kejutan untuk orang spesial aku nih GrabFoodie, kalau kamu punya ide untuk kasih kejutan bisa nih cek rekomendasi makanan dari aku di sini! #NgeGrabFood
Top 3 Ad Creative of Grab App
Ad Details ：
Headline ：Grab သံုးစြဲသူအသစ္ေတြအတြက္
Basic Info of Top 3 Ad Creative
|Dimensions||1200 x 630||1440 x 700||400 x 400|
Through the above analysis, we can see that the most effective channel for Grab App in recent advertising is Facebook, and the main creative type is Image.
In conclusion: The above is a free Grab App’s competitive intelligence analysis report. To do a good job of advertising, long-term accumulation is required. we need to constantly check the latest trends and competitive intelligence data. With the use of competitive intelligence tools SocialPeta, we can improve our ROI，and make competitor‘s fans ours. I hope that this ad creative analysis report will allow you to gain more.
If you want to check the relevant intelligence analysis of other apps similar to Grab App, you can click the app name below to view related reports.