Great Big Story Competitive Intelligence｜Ad Analysis by SocialPeta
Competitive intelligence is the first step in our marketing intelligence work and one of the most important parts. Only when we understand the details of our competitors can we formulate a correct and effective marketing strategy.
In this report, SocialPeta analyzes the Great Big Story's ad analysis from multiple aspects and helps you see the competitive intelligence of top grossing apps Great Big Story.
Now, I'll tell you how to gain a competitive advantage by SocialPeta.
1. Basic Information of Great Big Story
App Name : Great Big Story
Logo：
OS : iOS
Network : YouTube,Facebook,Instagram
Developer : Great Big Story
Publisher : Instagram,TopBuzz: Notícias,Vídeos, GIFs,Fotor - Photo Editor&Collage,YouCam Nails - Manicure Salon for Custom Nail Art
Total creative ads during the time period : 28
Duration : 1,790
Popularity : 1,634
Check ASO Keywords of Great Big Story
2. Great Big Story’s Competitive Intelligence
what is competitive intelligence? Competitive intelligence is the most important part of our marketing. Only when we fully understand the overall situation of our competitors and the market can we make accurate judgments.
Before advertising, we usually use various tools, such as SocialPeta, to check the details of competitors' ads. In this report, we will analyze the recent advertising performance of advertiser Great Big Story in detail to understand its advertising strategy.
Trend of Category
There are many types of creatives. We mainly analyze the trend of the ad creative category of Great Big Story in the recent period. As of 2020-09-16, among the Great Big Story‘s ad creative, the Html category's proportion is 0.0%, Video category's proportion is 100.0%, Playable Ads category's proportion is 0.0%, Image category's proportion is 0.0%, Carousel category's proportion is 0.0%.
Ad Network Analysis
The network that SocialPeta monitors can cover almost all mainstream channels in the world. Understanding the competitor's advertising channels is the first step in marketing work. According to the analysis of SocialPeta, we can see that in the date of 2020-09-16, Great Big Story's the proportion of networks impressions are placed like this:
YouTube's proportion is 100.0%,
's proportion is ,
's proportion is ,
's proportion is ,
's proportion is .
In the date of 2020-09-16, Great Big Story‘s network with the most ads is YouTube and its proportion is 100.0%.
3. Top 3 Ad Creative Analysis of Great Big Story
This is the detailed information of the top three ad creatives with the best performance among all ad creatives of Great Big Story. We can see some advertising trends.
Top 1 Ad Creative of Great Big Story
Ad Details ：
Headline ：5 DIY ’90s Halloween Costume Ideas That Are, Like, Totally Perfect - Great Big Story
Text ：’90s pop culture icons are more popular today than ever. That’s why we put together a list of easy, DIY throwback Halloween costumes. Stressing out about a costume this year? As if!
Top 2 Ad Creative of Great Big Story
Ad Details ：
Headline ：20 Co-Worker Gift Ideas For The Holiday Office Exchange
Text ：Forget gag gifts and boring desk accessories.
Top 3 Ad Creative of Great Big Story
Ad Details ：
Headline ：20 Co-Worker Gift Ideas For The Holiday Office Exchange
Text ：Forget gag gifts and boring desk accessories.
Basic Info of Top 3 Ad Creative
| 1st | 2nd | 3rd | |
| Duration | 1 | 1 | 10 |
| Popularity | 76 | 62 | 59 |
| Dimensions | 1200 x 550 | 1200 x 628 | 796 x 415 |
| Creative Type | Image | Image | Image |
| Network | Audience Network | ||
| Related Ads | 1 | 2 | 101 |
| Countries | United Kingdom,United States,Canada,Australia | Denmark | Denmark |
| Language | English | NA | NA |
Through the above analysis, we can see that the most effective channel for Great Big Story in recent advertising is Facebook, and the main creative type is Image.
In conclusion: The above is a free Great Big Story's competitive intelligence analysis report. To do a good job of advertising, long-term accumulation is required. we need to constantly check the latest trends and competitive intelligence data. With the use of competitive intelligence tools like SocialPeta, Guangdada(Chinese version of SocialPeta), we can improve our ROI, and make competitor‘s fans ours. I hope that this ad creative analysis report will allow you to gain more.
If you want to check the relevant intelligence analysis of other apps similar to Great Big Story, you can click the app name below to view related reports, or you can find more info in ASOTools.