Hey Pay Competitive Intelligence｜Ad Analysis by SocialPeta
Competitive intelligence is the first step in our marketing intelligence work and one of the most important parts. Only when we understand the details of our competitors can we formulate a correct and effective marketing strategy.
In this report, SocialPeta analyzes the Hey Pay’s ad analysis from multiple aspects and helps you see the competitive intelligence of top grossing apps Hey Pay.
Now, I’ll tell you how to gain a competitive advantage by SocialPeta.
1. Basic Information of Hey Pay
App Name : Hey Pay
Logo：
OS : Android
Network : Facebook,Audience Network,Instagram
Developer : Banco Regional, S.A.
Publisher : Sweet Selfie Camera:Beauty cam,photoselfie editor,7 Minute Workout
Total creative ads during the time period : 33
Duration : 99
Popularity : 3,327
2. Hey Pay’s Competitive Intelligence
what is competitive intelligence? Competitive intelligence is the most important part of our marketing. Only when we fully understand the overall situation of our competitors and the market can we make accurate judgments.
Before advertising, we usually use various tools, such as SocialPeta, to check the details of competitors’ ads. In this report, we will analyze the recent advertising performance of advertiser Hey Pay in detail to understand its advertising strategy.
Trend of Category
There are many types of creatives. We mainly analyze the trend of the ad creative category of Hey Pay in the recent period. As of 2020-09-03, among the Hey Pay‘s ad creative, the Html category’s proportion is 0.0%, Video category’s proportion is 0.0%, Playable Ads category’s proportion is 0.0%, Image category’s proportion is 0.0%, Carousel category’s proportion is 100.0%.
Ad Network Analysis
The network that SocialPeta monitors can cover almost all mainstream channels in the world. Understanding the competitor’s advertising channels is the first step in marketing work. According to the analysis of SocialPeta, we can see that in the date of 2020-09-03, Hey Pay’s the proportion of networks impressions are placed like this:
Facebook’s proportion is 100.0%,
’s proportion is ,
’s proportion is ,
’s proportion is ,
’s proportion is .
In the date of 2020-09-03, Hey Pay‘s network with the most ads is Facebook and its proportion is 100.0%.
3. Top 3 Ad Creative Analysis of Hey Pay
This is the detailed information of the top three ad creatives with the best performance among all ad creatives of Hey Pay. We can see some advertising trends.
Top 1 Ad Creative of Hey Pay
Ad Details ：
Headline ：Conoce HeyPay
Text ：¡Solicita tu cuenta y descarga la app!
Top 2 Ad Creative of Hey Pay
Ad Details ：
Headline ：¡Solicita tu cuenta y descarga la app!
Text ：Hey Pay
Top 3 Ad Creative of Hey Pay
Ad Details ：
Headline ：Conoce HeyPay
Text ：¡Solicita tu cuenta y descarga la app!
Basic Info of Top 3 Ad Creative
| 1st | 2nd | 3rd | |
| Duration | 29 | 29 | 29 |
| Popularity | 148 | 147 | 147 |
| Dimensions | 1080 x 1080 | 400 x 400 | 1080 x 1080 |
| Creative Type | Image | Video | Image |
| Network | Messenger | ||
| Related Ads | 1 | 1 | 1 |
| Countries | Mexico | Mexico | Mexico |
| Language | Spanish | English | Spanish |
Through the above analysis, we can see that the most effective channel for Hey Pay in recent advertising is Facebook, and the main creative type is Image.
In conclusion: The above is a free Hey Pay’s competitive intelligence analysis report. To do a good job of advertising, long-term accumulation is required. we need to constantly check the latest trends and competitive intelligence data. With the use of competitive intelligence tools SocialPeta, we can improve our ROI，and make competitor‘s fans ours. I hope that this ad creative analysis report will allow you to gain more.
If you want to check the relevant intelligence analysis of other apps similar to Hey Pay, you can click the app name below to view related reports.