H&M Competitive Intelligence｜Ad Analysis by SocialPeta
Competitive intelligence is the first step in our marketing intelligence work and one of the most important parts. Only when we understand the details of our competitors can we formulate a correct and effective marketing strategy.
In this report, SocialPeta analyzes the H&M's ad analysis from multiple aspects and helps you see the competitive intelligence of top grossing apps H&M.
Now, I'll tell you how to gain a competitive advantage by SocialPeta.
1. Basic Information of H&M
App Name : H&M
Logo：
OS : iOS
Network : Instagram,Facebook,Google Ads(Admob)
Developer : H&M
Publisher : Instagram,Facebook,Cooking Rush - Chef's Fever Games,Cooking Madness - A Chef's Restaurant Games,Black Spades with Jokers and Prizes,ОВЕН Гороскоп на сегодня, завтра и на каждый день,Bubblez
Total creative ads during the time period : 7,078
Duration : 2,174
Popularity : 460,749
Check ASO Keywords of H&M
2. H&M’s Competitive Intelligence
what is competitive intelligence? Competitive intelligence is the most important part of our marketing. Only when we fully understand the overall situation of our competitors and the market can we make accurate judgments.
Before advertising, we usually use various tools, such as SocialPeta, to check the details of competitors' ads. In this report, we will analyze the recent advertising performance of advertiser H&M in detail to understand its advertising strategy.
Trend of Category
There are many types of creatives. We mainly analyze the trend of the ad creative category of H&M in the recent period. As of 2021-03-16, among the H&M‘s ad creative, the Html category's proportion is 0.0%, Video category's proportion is 50.0%, Playable Ads category's proportion is 0.0%, Image category's proportion is 50.0%, Carousel category's proportion is 0.0%.
Ad Network Analysis
The network that SocialPeta monitors can cover almost all mainstream channels in the world. Understanding the competitor's advertising channels is the first step in marketing work. According to the analysis of SocialPeta, we can see that in the date of 2021-03-16, H&M's the proportion of networks impressions are placed like this:
Facebook's proportion is 40.0%,
Instagram's proportion is 40.0%,
Messenger's proportion is 20.0%,
's proportion is ,
's proportion is .
In the date of 2021-03-16, H&M‘s network with the most ads is Facebook and its proportion is 40.0%.
3. Top 3 Ad Creative Analysis of H&M
This is the detailed information of the top three ad creatives with the best performance among all ad creatives of H&M. We can see some advertising trends.
Top 1 Ad Creative of H&M
Ad Details ：
Headline ：H&M Summer Sale
Text ：Shop NOW before it's all gone! Our SUMMER SALE just got hotter with styles up to 70% off!
Top 2 Ad Creative of H&M
Ad Details ：
Headline ：Până la -50% reducere
Text ：Cumpără-ți piesele favorite din promoție — la prețuri mai mici. Grăbește-te, nu le rata!
Top 3 Ad Creative of H&M
Ad Details ：
Headline ：Promoțiile încep acum
Text ：Fii pe fază — au început promoțiile! Bucură-te de modele în tendințe și articole cheie clasice la prețuri și mai bune, acum în magazine și online.
Basic Info of Top 3 Ad Creative
| 1st | 2nd | 3rd | |
| Duration | 19 | 357 | 39 |
| Popularity | 999 | 906 | 815 |
| Dimensions | 1200 x 1200 | 640 x 640 | 720 x 720 |
| Creative Type | Image | Video | Image |
| Network | |||
| Related Ads | 18 | 5 | 2 |
| Countries | United States | Romania | |
| Language | English | NA | NA |
Through the above analysis, we can see that the most effective channel for H&M in recent advertising is Facebook, and the main creative type is Image.
In conclusion: The above is a free H&M's competitive intelligence analysis report. To do a good job of advertising, long-term accumulation is required. we need to constantly check the latest trends and competitive intelligence data. With the use of competitive intelligence tools like SocialPeta, Guangdada(Chinese version of SocialPeta), we can improve our ROI, and make competitor‘s fans ours. I hope that this ad creative analysis report will allow you to gain more.
If you want to check the relevant intelligence analysis of other apps similar to H&M, you can click the app name below to view related reports, or you can find more info in ASOTools.