Beauty Line Competitive Intelligence｜Ad Analysis by SocialPeta
Competitive intelligence is the first step in our marketing intelligence work and one of the most important parts. Only when we understand the details of our competitors can we formulate a correct and effective marketing strategy.
In this report, SocialPeta analyzes the Beauty Line's ad analysis from multiple aspects and helps you see the competitive intelligence of top grossing apps Beauty Line.
Now, I'll tell you how to gain a competitive advantage by SocialPeta.
1. Basic Information of Beauty Line
App Name : Beauty Line
Logo：
OS : iOS
Network : Audience Network,Facebook,Instagram
Developer : eUmbrella Corporation (International) Public Ltd.
Publisher : Instagram,Facebook,地铁跑酷 - 官方中文版,Fotor - Photo Editor&Collage,MakeupPlus - Virtual Makeup,TopBuzz: Notícias,Vídeos, GIFs
Total creative ads during the time period : 185
Duration : 658
Popularity : 14,133
Check ASO Keywords of Beauty Line
2. Beauty Line’s Competitive Intelligence
what is competitive intelligence? Competitive intelligence is the most important part of our marketing. Only when we fully understand the overall situation of our competitors and the market can we make accurate judgments.
Before advertising, we usually use various tools, such as SocialPeta, to check the details of competitors' ads. In this report, we will analyze the recent advertising performance of advertiser Beauty Line in detail to understand its advertising strategy.
Trend of Category
There are many types of creatives. We mainly analyze the trend of the ad creative category of Beauty Line in the recent period. As of 2021-03-16, among the Beauty Line‘s ad creative, the Html category's proportion is 0.0%, Video category's proportion is 27.78%, Playable Ads category's proportion is 0.0%, Image category's proportion is 44.44%, Carousel category's proportion is 27.78%.
Ad Network Analysis
The network that SocialPeta monitors can cover almost all mainstream channels in the world. Understanding the competitor's advertising channels is the first step in marketing work. According to the analysis of SocialPeta, we can see that in the date of 2021-03-16, Beauty Line's the proportion of networks impressions are placed like this:
Facebook's proportion is 29.53%,
Instagram's proportion is 29.53%,
Messenger's proportion is 26.52%,
Audience Network's proportion is 14.41%,
's proportion is .
In the date of 2021-03-16, Beauty Line‘s network with the most ads is Facebook and its proportion is 33.33%.
3. Top 3 Ad Creative Analysis of Beauty Line
This is the detailed information of the top three ad creatives with the best performance among all ad creatives of Beauty Line. We can see some advertising trends.
Top 1 Ad Creative of Beauty Line
Ad Details ：
Headline ：GR
Text ：The wait is over! 📲 Download the Beauty Line Αpp (link in bio), shop your beauty favorites and enjoy 15% off on your first purchase.
💙Shop in a few clicks
💙Enjoy App exclusive offers
💙Explore the latest beauty trends
💙Free home delivery and samples with every order
---
#App #BeautylineCy #BeautyFavorites #ShopBeauty
Top 2 Ad Creative of Beauty Line
Ad Details ：
Headline ：GR
Text ：The wait is over! 📲 Download the Beauty Line Αpp (link in bio), shop your beauty favorites and enjoy 15% off on your first purchase.
💙Shop in a few clicks
💙Enjoy App exclusive offers
💙Explore the latest beauty trends
💙Free home delivery and samples with every order
---
#App #BeautylineCy #BeautyFavorites #ShopBeauty
Top 3 Ad Creative of Beauty Line
Ad Details ：
Headline ：GR
Text ：The wait is over! 📲 Download the Beauty Line Αpp (link in bio), shop your beauty favorites and enjoy 15% off on your first purchase.
💙Shop in a few clicks
💙Enjoy App exclusive offers
💙Explore the latest beauty trends
💙Free home delivery and samples with every order
---
#App #BeautylineCy #BeautyFavorites #ShopBeauty
Basic Info of Top 3 Ad Creative
| 1st | 2nd | 3rd | |
| Duration | 23 | 23 | 23 |
| Popularity | 117 | 117 | 117 |
| Dimensions | 1440 x 960 | 1440 x 960 | 720 x 720 |
| Creative Type | Image | Image | Image |
| Network | Audience Network | ||
| Related Ads | 1 | 1 | 1 |
| Countries | United Kingdom,United States,Australia,Canada | United States,Australia,Canada,United Kingdom | Australia,United States,Canada,United Kingdom |
| Language | English | English | English |
Through the above analysis, we can see that the most effective channel for Beauty Line in recent advertising is Audience Network, and the main creative type is Image.
In conclusion: The above is a free Beauty Line's competitive intelligence analysis report. To do a good job of advertising, long-term accumulation is required. we need to constantly check the latest trends and competitive intelligence data. With the use of competitive intelligence tools like SocialPeta, Guangdada(Chinese version of SocialPeta), we can improve our ROI, and make competitor‘s fans ours. I hope that this ad creative analysis report will allow you to gain more.
If you want to check the relevant intelligence analysis of other apps similar to Beauty Line, you can click the app name below to view related reports, or you can find more info in ASOTools.