Happy Colour by Numbers Competitive Intelligence｜Ad Analysis by SocialPeta
Competitive intelligence is the first step in our marketing intelligence work and one of the most important parts. Only when we understand the details of our competitors can we formulate a correct and effective marketing strategy.
In this report, SocialPeta analyzes the Happy Colour by Numbers’s ad analysis from multiple aspects and helps you see the competitive intelligence of top grossing apps Happy Colour by Numbers.
Now, I’ll tell you how to gain a competitive advantage by SocialPeta.
1. Basic Information of Happy Colour by Numbers
App Name : Happy Colour by Numbers
OS : iOS
Network : Google Ads(Admob),AppLovin,Audience Network
Developer : X-Flow
Publisher : Mafa College Dress Up,My Ice Cream World,Chef Judy 2: Pie Maker,鸟图画书的孩子 - 儿童绘画免费游戏,High School Dress up Games For Teen - 高中扮靓游戏对于青少年,Beauty Secrets, Tips For Women,رشفة لعبة كلمات متقاطعة - وصلة,Cell Trap Multiplayer,公主浴室清洗
Total creative ads during the time period : 174,833
Duration : 777
Popularity : 12,052,362
2. Happy Colour by Numbers’s Competitive Intelligence
what is competitive intelligence? Competitive intelligence is the most important part of our marketing. Only when we fully understand the overall situation of our competitors and the market can we make accurate judgments.
Before advertising, we usually use various tools, such as SocialPeta, to check the details of competitors’ ads. In this report, we will analyze the recent advertising performance of advertiser Happy Colour by Numbers in detail to understand its advertising strategy.
Trend of Category
There are many types of creatives. We mainly analyze the trend of the ad creative category of Happy Colour by Numbers in the recent period. As of 2020-09-07, among the Happy Colour by Numbers‘s ad creative, the Html category’s proportion is 20.75%, Video category’s proportion is 70.75%, Playable Ads category’s proportion is 0.0%, Image category’s proportion is 3.77%, Carousel category’s proportion is 4.72%.
Ad Network Analysis
The network that SocialPeta monitors can cover almost all mainstream channels in the world. Understanding the competitor’s advertising channels is the first step in marketing work. According to the analysis of SocialPeta, we can see that in the date of 2020-09-07, Happy Colour by Numbers’s the proportion of networks impressions are placed like this:
Google Ads(Admob)’s proportion is 95.77%,
Vungle’s proportion is 4.17%,
UnityAds’s proportion is 0.07%,
’s proportion is ,
’s proportion is .
In the date of 2020-09-07, Happy Colour by Numbers‘s network with the most ads is Google Ads(Admob) and its proportion is 83.02%.
3. Top 3 Ad Creative Analysis of Happy Colour by Numbers
This is the detailed information of the top three ad creatives with the best performance among all ad creatives of Happy Colour by Numbers. We can see some advertising trends.
Top 1 Ad Creative of Happy Colour by Numbers
Ad Details ：
Headline ：A good time killer.
Text ：Color by number Starry night by Van Gogh and many more.
Top 2 Ad Creative of Happy Colour by Numbers
Ad Details ：
Headline ：Adult Сoloring book.
Text ：15M people around the world play Happy Color. Join coloring addicts!
Top 3 Ad Creative of Happy Colour by Numbers
Ad Details ：
Basic Info of Top 3 Ad Creative
|Dimensions||640 x 360||360 x 360||360 x 360|
|Network||Google Ads(Admob)||Google Ads(Admob)||Google Ads(Admob)|
|Countries||Australia,United Kingdom,Canada,United States||Australia,United Kingdom,United States,Canada||Japan|
Through the above analysis, we can see that the most effective channel for Happy Colour by Numbers in recent advertising is Google Ads(Admob), and the main creative type is Video.
In conclusion: The above is a free Happy Colour by Numbers’s competitive intelligence analysis report. To do a good job of advertising, long-term accumulation is required. we need to constantly check the latest trends and competitive intelligence data. With the use of competitive intelligence tools SocialPeta, we can improve our ROI，and make competitor‘s fans ours. I hope that this ad creative analysis report will allow you to gain more.
If you want to check the relevant intelligence analysis of other apps similar to Happy Colour by Numbers, you can click the app name below to view related reports.