Happy Color™ – Coloring Games Competitive Intelligence｜Ad Analysis by SocialPeta
Competitive intelligence is the first step in our marketing intelligence work and one of the most important parts. Only when we understand the details of our competitors can we formulate a correct and effective marketing strategy.
In this report, SocialPeta analyzes the Happy Color™ – Coloring Games's ad analysis from multiple aspects and helps you see the competitive intelligence of top grossing apps Happy Color™ – Coloring Games.
Now, I'll tell you how to gain a competitive advantage by SocialPeta.
1. Basic Information of Happy Color™ – Coloring Games
App Name : Happy Color™ – Coloring Games
Logo：
OS : iOS
Network : Google Ads(Admob),AppLovin,Audience Network
Developer : X-Flow
Publisher : Mafa College Dress Up,My Ice Cream World,Chef Judy 2: Pie Maker,Bird Coloring Book for Kids - Children Drawing free games,High School Dress up Games For Teen,Beauty Secrets, Tips For Women,رشفة لعبة كلمات متقاطعة - وصلة,Cell Trap Multiplayer,公主浴室清洗
Total creative ads during the time period : 10,000
Duration : 1,039
Popularity : 12,535,358
Check ASO Keywords of Happy Color™ – Coloring Games
2. Happy Color™ – Coloring Games’s Competitive Intelligence
what is competitive intelligence? Competitive intelligence is the most important part of our marketing. Only when we fully understand the overall situation of our competitors and the market can we make accurate judgments.
Before advertising, we usually use various tools, such as SocialPeta, to check the details of competitors' ads. In this report, we will analyze the recent advertising performance of advertiser Happy Color™ – Coloring Games in detail to understand its advertising strategy.
Trend of Category
There are many types of creatives. We mainly analyze the trend of the ad creative category of Happy Color™ – Coloring Games in the recent period. As of 2021-05-27, among the Happy Color™ – Coloring Games‘s ad creative, the Html category's proportion is 0.0%, Video category's proportion is 95.56%, Playable Ads category's proportion is 0.0%, Image category's proportion is 3.33%, Carousel category's proportion is 1.11%.
Ad Network Analysis
The network that SocialPeta monitors can cover almost all mainstream channels in the world. Understanding the competitor's advertising channels is the first step in marketing work. According to the analysis of SocialPeta, we can see that in the date of 2021-05-27, Happy Color™ – Coloring Games's the proportion of networks impressions are placed like this:
Google Ads(Admob)'s proportion is 72.32%,
Facebook's proportion is 26.44%,
Vungle's proportion is 1.07%,
Instagram's proportion is 0.16%,
's proportion is .
In the date of 2021-05-27, Happy Color™ – Coloring Games‘s network with the most ads is Google Ads(Admob) and its proportion is 93.33%.
3. Top 3 Ad Creative Analysis of Happy Color™ – Coloring Games
This is the detailed information of the top three ad creatives with the best performance among all ad creatives of Happy Color™ – Coloring Games. We can see some advertising trends.
Top 1 Ad Creative of Happy Color™ – Coloring Games
Ad Details ：
Headline ：Adult Сoloring book.
Text ：Join our worldwide coloring community - 15M people from more than 60 countries.
Top 2 Ad Creative of Happy Color™ – Coloring Games
Ad Details ：
Headline ：Color and relax 🤗
Text ：
Top 3 Ad Creative of Happy Color™ – Coloring Games
Ad Details ：
Headline ：大人用塗り絵ブック
Text ：塗り絵を楽しみ、リラックスしましょう。完全無料
Basic Info of Top 3 Ad Creative
| 1st | 2nd | 3rd | |
| Duration | 303 | 242 | 260 |
| Popularity | 999 | 999 | 999 |
| Dimensions | 640 x 360 | 960 x 1200 | 320 x 400 |
| Creative Type | Video | Video | Video |
| Network | Google Ads(Admob) | Audience Network | Messenger |
| Related Ads | 1 | 1 | 1 |
| Countries | United Kingdom,United States,Canada,Australia | United Kingdom,Brazil,Australia,Paraguay,Panama,Canada,Venezuela,Belgium,Spain,Ecuador,United States,Costa Rica,Uruguay,Mexico,Chile,Argentina | Japan |
| Language | English | English | Japanese |
Through the above analysis, we can see that the most effective channel for Happy Color™ – Coloring Games in recent advertising is Google Ads(Admob), and the main creative type is Video.
In conclusion: The above is a free Happy Color™ – Coloring Games's competitive intelligence analysis report. To do a good job of advertising, long-term accumulation is required. we need to constantly check the latest trends and competitive intelligence data. With the use of competitive intelligence tools like SocialPeta, Guangdada(Chinese version of SocialPeta), we can improve our ROI, and make competitor‘s fans ours. I hope that this ad creative analysis report will allow you to gain more.
If you want to check the relevant intelligence analysis of other apps similar to Happy Color™ – Coloring Games, you can click the app name below to view related reports, or you can find more info in ASOTools.