Harkins Theatres Competitive Intelligence｜Ad Analysis by SocialPeta
Competitive intelligence is the first step in our marketing intelligence work and one of the most important parts. Only when we understand the details of our competitors can we formulate a correct and effective marketing strategy.
In this report, SocialPeta analyzes the Harkins Theatres's ad analysis from multiple aspects and helps you see the competitive intelligence of top grossing apps Harkins Theatres.
Now, I'll tell you how to gain a competitive advantage by SocialPeta.
1. Basic Information of Harkins Theatres
App Name : Harkins Theatres
Logo：
OS : Android
Network : Facebook,Instagram,Twitter
Developer : Harkins Theatres
Publisher : Instagram,Facebook,OLX Classifieds,Fotor - Photo Editor&Collage,appsGratis
Total creative ads during the time period : 194
Duration : 736
Popularity : 19,684
Check ASO Keywords of Harkins Theatres
2. Harkins Theatres’s Competitive Intelligence
what is competitive intelligence? Competitive intelligence is the most important part of our marketing. Only when we fully understand the overall situation of our competitors and the market can we make accurate judgments.
Before advertising, we usually use various tools, such as SocialPeta, to check the details of competitors' ads. In this report, we will analyze the recent advertising performance of advertiser Harkins Theatres in detail to understand its advertising strategy.
Trend of Category
There are many types of creatives. We mainly analyze the trend of the ad creative category of Harkins Theatres in the recent period. As of 2021-03-06, among the Harkins Theatres‘s ad creative, the Html category's proportion is 0.0%, Video category's proportion is 0.0%, Playable Ads category's proportion is 0.0%, Image category's proportion is 100.0%, Carousel category's proportion is 0.0%.
Ad Network Analysis
The network that SocialPeta monitors can cover almost all mainstream channels in the world. Understanding the competitor's advertising channels is the first step in marketing work. According to the analysis of SocialPeta, we can see that in the date of 2021-03-06, Harkins Theatres's the proportion of networks impressions are placed like this:
Facebook's proportion is 46.34%,
Instagram's proportion is 45.94%,
Audience Network's proportion is 7.64%,
Messenger's proportion is 0.08%,
's proportion is .
In the date of 2021-03-06, Harkins Theatres‘s network with the most ads is Facebook and its proportion is 41.94%.
3. Top 3 Ad Creative Analysis of Harkins Theatres
This is the detailed information of the top three ad creatives with the best performance among all ad creatives of Harkins Theatres. We can see some advertising trends.
Top 1 Ad Creative of Harkins Theatres
Ad Details ：
Headline ：Character Appearance
Text ：Captain Marvel is heading to select Harkins Theatres! Grab your camera and head to:
THURSDAY, March 7 (5:30PM - 8:30PM)
Harkins Tempe Marketplace 16
Harkins Estrella Falls 16
FRIDAY, MARCH 8 (6PM - 9PM)
Harkins Queen Creek 14
Harkins Scottsdale 101 14
SUNDAY, MARCH 9 (2PM - 5PM)
Harkins Chandler Fashion 20
Harkins Superstition Springs 24
Top 2 Ad Creative of Harkins Theatres
Ad Details ：
Headline ：Harkins Big Party Popcorn
Text ：You can feel good about treating yourself to Harkins’ delicious, award-winning popcorn. It's popped fresh with heart-healthy canola oil!
Top 3 Ad Creative of Harkins Theatres
Ad Details ：
Headline ：Harkins Popcorn
Text ：POP into your local snack aisle at select Fry's Food, Bashas', Walgreens and Circle K stores and pick up a bag of Harkins Popcorn!
Made with non-GMO corn and premium ingredients, Harkins has crafted irresistible, feel-good treats in five tasty flavors. Sit back, relax and enjoy the deliciousness.
Basic Info of Top 3 Ad Creative
| 1st | 2nd | 3rd | |
| Duration | 612 | 160 | 135 |
| Popularity | 999 | 966 | 915 |
| Dimensions | 1200 x 627 | 1200 x 627 | 600 x 600 |
| Creative Type | Image | Image | Image |
| Network | |||
| Related Ads | 1 | 1 | 1 |
| Countries | Zambia,United States | Mexico | Canada,United States,Australia,United Kingdom |
| Language | English | English | English |
Through the above analysis, we can see that the most effective channel for Harkins Theatres in recent advertising is Facebook, and the main creative type is Image.
In conclusion: The above is a free Harkins Theatres's competitive intelligence analysis report. To do a good job of advertising, long-term accumulation is required. we need to constantly check the latest trends and competitive intelligence data. With the use of competitive intelligence tools like SocialPeta, Guangdada(Chinese version of SocialPeta), we can improve our ROI, and make competitor‘s fans ours. I hope that this ad creative analysis report will allow you to gain more.
If you want to check the relevant intelligence analysis of other apps similar to Harkins Theatres, you can click the app name below to view related reports, or you can find more info in ASOTools.