Heads Up Competitive Intelligence｜Ad Analysis by SocialPeta
Competitive intelligence is the first step in our marketing intelligence work and one of the most important parts. Only when we understand the details of our competitors can we formulate a correct and effective marketing strategy.
In this report, SocialPeta analyzes the Heads Up's ad analysis from multiple aspects and helps you see the competitive intelligence of top grossing apps Heads Up.
Now, I'll tell you how to gain a competitive advantage by SocialPeta.
1. Basic Information of Heads Up
App Name : Heads Up
Logo：
OS : Android
Network : Facebook,Audience Network,Instagram
Developer : Heads Up Health
Publisher : Instagram,Facebook,Funny gif for whatsapp,Millionaire Australia 2020,Tropical beaches Jigsaw puzzles ☀️,egyptianmegaslots
Total creative ads during the time period : 192
Duration : 478
Popularity : 15,072
Check ASO Keywords of Heads Up
2. Heads Up’s Competitive Intelligence
what is competitive intelligence? Competitive intelligence is the most important part of our marketing. Only when we fully understand the overall situation of our competitors and the market can we make accurate judgments.
Before advertising, we usually use various tools, such as SocialPeta, to check the details of competitors' ads. In this report, we will analyze the recent advertising performance of advertiser Heads Up in detail to understand its advertising strategy.
Trend of Category
There are many types of creatives. We mainly analyze the trend of the ad creative category of Heads Up in the recent period. As of 2021-03-16, among the Heads Up‘s ad creative, the Html category's proportion is 0.0%, Video category's proportion is 42.86%, Playable Ads category's proportion is 0.0%, Image category's proportion is 57.14%, Carousel category's proportion is 0.0%.
Ad Network Analysis
The network that SocialPeta monitors can cover almost all mainstream channels in the world. Understanding the competitor's advertising channels is the first step in marketing work. According to the analysis of SocialPeta, we can see that in the date of 2021-03-16, Heads Up's the proportion of networks impressions are placed like this:
Facebook's proportion is 62.17%,
Instagram's proportion is 21.18%,
Messenger's proportion is 8.65%,
Audience Network's proportion is 8.0%,
's proportion is .
In the date of 2021-03-16, Heads Up‘s network with the most ads is Instagram and its proportion is 42.86%.
3. Top 3 Ad Creative Analysis of Heads Up
This is the detailed information of the top three ad creatives with the best performance among all ad creatives of Heads Up. We can see some advertising trends.
Top 1 Ad Creative of Heads Up
Ad Details ：
Headline ：Secret Tools For Health Coaches
Text ：Health Coaches Use Heads Up Health To Scale Their Business Without Burning Out From Serving Their Clients.
Top 2 Ad Creative of Heads Up
Ad Details ：
Headline ：Secret Tools For Health Coaches
Text ：Health Coaches Use Heads Up Health To Scale Their Business Without Burning Out From Serving Their Clients.
Top 3 Ad Creative of Heads Up
Ad Details ：
Headline ：Health Professionals Love Heads Up Health
Text ：
Basic Info of Top 3 Ad Creative
| 1st | 2nd | 3rd | |
| Duration | 40 | 40 | 54 |
| Popularity | 301 | 294 | 209 |
| Dimensions | 600 x 450 | 600 x 450 | 1080 x 1080 |
| Creative Type | Image | Image | Video |
| Network | Audience Network | Messenger | |
| Related Ads | 12 | 12 | 2 |
| Countries | New Zealand,Canada,Australia | Australia,New Zealand,Canada | Canada,New Zealand,United Kingdom,United States,Ireland |
| Language | English | English | English |
Through the above analysis, we can see that the most effective channel for Heads Up in recent advertising is Facebook, and the main creative type is Image.
In conclusion: The above is a free Heads Up's competitive intelligence analysis report. To do a good job of advertising, long-term accumulation is required. we need to constantly check the latest trends and competitive intelligence data. With the use of competitive intelligence tools like SocialPeta, Guangdada(Chinese version of SocialPeta), we can improve our ROI, and make competitor‘s fans ours. I hope that this ad creative analysis report will allow you to gain more.
If you want to check the relevant intelligence analysis of other apps similar to Heads Up, you can click the app name below to view related reports, or you can find more info in ASOTools.