Headway: Books' Key Ideas Competitive Intelligence｜Ad Analysis by SocialPeta
Competitive intelligence is the first step in our marketing intelligence work and one of the most important parts. Only when we understand the details of our competitors can we formulate a correct and effective marketing strategy.
In this report, SocialPeta analyzes the Headway: Books' Key Ideas's ad analysis from multiple aspects and helps you see the competitive intelligence of top grossing apps Headway: Books' Key Ideas.
Now, I'll tell you how to gain a competitive advantage by SocialPeta.
1. Basic Information of Headway: Books' Key Ideas
App Name : Headway: Books' Key Ideas
Logo：
OS : Android
Network : Audience Network,Instagram,Messenger
Developer : Books Made Easy Corp
Publisher : Instagram,YouCam Nails - Manicure Salon for Custom Nail Art,Korean Food Recipes - 10k Recipes,30 Day Fitness Challenge - Workout at Home,Bible Study - Study The Bible By Topic,Facebook
Total creative ads during the time period : 4,451
Duration : 734
Popularity : 1,633,394
Check ASO Keywords of Headway: Books' Key Ideas
2. Headway: Books' Key Ideas’s Competitive Intelligence
what is competitive intelligence? Competitive intelligence is the most important part of our marketing. Only when we fully understand the overall situation of our competitors and the market can we make accurate judgments.
Before advertising, we usually use various tools, such as SocialPeta, to check the details of competitors' ads. In this report, we will analyze the recent advertising performance of advertiser Headway: Books' Key Ideas in detail to understand its advertising strategy.
Trend of Category
There are many types of creatives. We mainly analyze the trend of the ad creative category of Headway: Books' Key Ideas in the recent period. As of 2021-03-15, among the Headway: Books' Key Ideas‘s ad creative, the Html category's proportion is 0.0%, Video category's proportion is 4.76%, Playable Ads category's proportion is 0.0%, Image category's proportion is 82.54%, Carousel category's proportion is 12.7%.
Ad Network Analysis
The network that SocialPeta monitors can cover almost all mainstream channels in the world. Understanding the competitor's advertising channels is the first step in marketing work. According to the analysis of SocialPeta, we can see that in the date of 2021-03-15, Headway: Books' Key Ideas's the proportion of networks impressions are placed like this:
Facebook's proportion is 33.24%,
Messenger's proportion is 22.7%,
Instagram's proportion is 22.28%,
Audience Network's proportion is 21.77%,
's proportion is .
In the date of 2021-03-15, Headway: Books' Key Ideas‘s network with the most ads is Messenger and its proportion is 25.79%.
3. Top 3 Ad Creative Analysis of Headway: Books' Key Ideas
This is the detailed information of the top three ad creatives with the best performance among all ad creatives of Headway: Books' Key Ideas. We can see some advertising trends.
Top 1 Ad Creative of Headway: Books' Key Ideas
Ad Details ：
Headline ：
Text ：No time to read?🕒
📖1 Books = 15 mins!🚀
Top 2 Ad Creative of Headway: Books' Key Ideas
Ad Details ：
Headline ：Boost personal growth 🚀
Text ：🔥 It only takes 15 minutes to get your daily dose of knowledge from the world's best nonfiction books 🕒📖 This life is yours to make of it whatever you desire, so start Now! 😻👇
Top 3 Ad Creative of Headway: Books' Key Ideas
Ad Details ：
Headline ：Boost Your Personal Growth 🚀
Text ：Boost personal growth 🚀 Get your daily dose of knowledge with 15-minute bite-sized summaries from the world's best nonfiction books 📖🏆 Install the Headway app and start your Free Trial now!
Basic Info of Top 3 Ad Creative
| 1st | 2nd | 3rd | |
| Duration | 270 | 250 | 243 |
| Popularity | 999 | 999 | 999 |
| Dimensions | 1024 x 1280 | 2048 x 2048 | 1080 x 1080 |
| Creative Type | Video | Image | Image |
| Network | Messenger | Messenger | |
| Related Ads | 1 | 1 | 1 |
| Countries | United Kingdom | Brazil,Italy,South Africa,United States,United Arab Emirates,Mozambique,Chile,Malaysia,Japan,Norway,Australia,Austria,Canada,Portugal,France,Costa Rica,Netherlands,India,Thailand | Norway,Denmark,Switzerland,Spain,Netherlands,Singapore,Egypt,Canada,Nigeria,France,India,Qatar,Greece,Australia,Germany,Mexico,Portugal,Japan,United Kingdom |
| Language | English | English | English |
Through the above analysis, we can see that the most effective channel for Headway: Books' Key Ideas in recent advertising is Instagram, and the main creative type is Video.
In conclusion: The above is a free Headway: Books' Key Ideas's competitive intelligence analysis report. To do a good job of advertising, long-term accumulation is required. we need to constantly check the latest trends and competitive intelligence data. With the use of competitive intelligence tools like SocialPeta, Guangdada(Chinese version of SocialPeta), we can improve our ROI, and make competitor‘s fans ours. I hope that this ad creative analysis report will allow you to gain more.
If you want to check the relevant intelligence analysis of other apps similar to Headway: Books' Key Ideas, you can click the app name below to view related reports, or you can find more info in ASOTools.