Hello Horoscopes Competitive Intelligence｜Ad Analysis by SocialPeta
Competitive intelligence is the first step in our marketing intelligence work and one of the most important parts. Only when we understand the details of our competitors can we formulate a correct and effective marketing strategy.
In this report, SocialPeta analyzes the Hello Horoscopes's ad analysis from multiple aspects and helps you see the competitive intelligence of top grossing apps Hello Horoscopes.
Now, I'll tell you how to gain a competitive advantage by SocialPeta.
1. Basic Information of Hello Horoscopes
App Name : Hello Horoscopes
Logo：
OS : Android
Network : Audience Network,Instagram,Messenger
Developer : Paulette Davidson
Publisher : Instagram,ArtistA Photo Editor: Cartoon Face, Photo Art Cam,BeautyPlus - Best Selfie Cam & Easy Photo Editor,WomanLog Period Tracker & Calendar,C CHANNEL-Tips tricks videos
Total creative ads during the time period : 160
Duration : 93
Popularity : 15,574
Check ASO Keywords of Hello Horoscopes
2. Hello Horoscopes’s Competitive Intelligence
what is competitive intelligence? Competitive intelligence is the most important part of our marketing. Only when we fully understand the overall situation of our competitors and the market can we make accurate judgments.
Before advertising, we usually use various tools, such as SocialPeta, to check the details of competitors' ads. In this report, we will analyze the recent advertising performance of advertiser Hello Horoscopes in detail to understand its advertising strategy.
Trend of Category
There are many types of creatives. We mainly analyze the trend of the ad creative category of Hello Horoscopes in the recent period. As of 2020-08-18, among the Hello Horoscopes‘s ad creative, the Html category's proportion is 0.0%, Video category's proportion is 100.0%, Playable Ads category's proportion is 0.0%, Image category's proportion is 0.0%, Carousel category's proportion is 0.0%.
Ad Network Analysis
The network that SocialPeta monitors can cover almost all mainstream channels in the world. Understanding the competitor's advertising channels is the first step in marketing work. According to the analysis of SocialPeta, we can see that in the date of 2020-08-18, Hello Horoscopes's the proportion of networks impressions are placed like this:
Audience Network's proportion is 100.0%,
's proportion is ,
's proportion is ,
's proportion is ,
's proportion is .
In the date of 2020-08-18, Hello Horoscopes‘s network with the most ads is Audience Network and its proportion is 100.0%.
3. Top 3 Ad Creative Analysis of Hello Horoscopes
This is the detailed information of the top three ad creatives with the best performance among all ad creatives of Hello Horoscopes. We can see some advertising trends.
Top 1 Ad Creative of Hello Horoscopes
Ad Details ：
Headline ：Hello Horoscopes
Text ：About the constellation In astrology, the 12 signs of the zodiac are a synonym for cosmic orientation, representing 12 basic personality archetypes. When a person is born, each star falls into the ecliptic, which indicates a person's innate character and talent. The detailed information of 12 conste...
Top 2 Ad Creative of Hello Horoscopes
Ad Details ：
Headline ：Hello Horoscopes
Text ：About the constellation In astrology, the 12 signs of the zodiac are a synonym for cosmic orientation, representing 12 basic personality archetypes. When a person is born, each star falls into the ecliptic, which indicates a person's innate character and talent. The detailed information of 12 conste...
Top 3 Ad Creative of Hello Horoscopes
Ad Details ：
Headline ：Hello Horoscopes
Text ：About the constellation In astrology, the 12 signs of the zodiac are a synonym for cosmic orientation, representing 12 basic personality archetypes. When a person is born, each star falls into the ecliptic, which indicates a person's innate character and talent. The detailed information of 12 conste...
Basic Info of Top 3 Ad Creative
| 1st | 2nd | 3rd | |
| Duration | 13 | 13 | 13 |
| Popularity | 79 | 79 | 79 |
| Dimensions | 800 x 800 | 800 x 800 | 800 x 800 |
| Creative Type | Image | Image | Image |
| Network | Messenger | Audience Network | |
| Related Ads | 1 | 1 | 1 |
| Countries | Thailand | Thailand | Thailand |
| Language | English | English | English |
Through the above analysis, we can see that the most effective channel for Hello Horoscopes in recent advertising is Messenger, and the main creative type is Image.
In conclusion: The above is a free Hello Horoscopes's competitive intelligence analysis report. To do a good job of advertising, long-term accumulation is required. we need to constantly check the latest trends and competitive intelligence data. With the use of competitive intelligence tools like SocialPeta, Guangdada(Chinese version of SocialPeta), we can improve our ROI, and make competitor‘s fans ours. I hope that this ad creative analysis report will allow you to gain more.
If you want to check the relevant intelligence analysis of other apps similar to Hello Horoscopes, you can click the app name below to view related reports, or you can find more info in ASOTools.