Herzlich Competitive Intelligence｜Ad Analysis by SocialPeta
Competitive intelligence is the first step in our marketing intelligence work and one of the most important parts. Only when we understand the details of our competitors can we formulate a correct and effective marketing strategy.
In this report, SocialPeta analyzes the Herzlich's ad analysis from multiple aspects and helps you see the competitive intelligence of top grossing apps Herzlich.
Now, I'll tell you how to gain a competitive advantage by SocialPeta.
1. Basic Information of Herzlich
App Name : Herzlich
Logo：
OS : Android
Network : Messenger,Instagram,Audience Network
Developer : Rhydoo Company
Publisher : Instagram,Facebook
Total creative ads during the time period : 856
Duration : 147
Popularity : 106,315
Check ASO Keywords of Herzlich
2. Herzlich’s Competitive Intelligence
what is competitive intelligence? Competitive intelligence is the most important part of our marketing. Only when we fully understand the overall situation of our competitors and the market can we make accurate judgments.
Before advertising, we usually use various tools, such as SocialPeta, to check the details of competitors' ads. In this report, we will analyze the recent advertising performance of advertiser Herzlich in detail to understand its advertising strategy.
Trend of Category
There are many types of creatives. We mainly analyze the trend of the ad creative category of Herzlich in the recent period. As of 2021-03-15, among the Herzlich‘s ad creative, the Html category's proportion is 0.0%, Video category's proportion is 10.0%, Playable Ads category's proportion is 0.0%, Image category's proportion is 90.0%, Carousel category's proportion is 0.0%.
Ad Network Analysis
The network that SocialPeta monitors can cover almost all mainstream channels in the world. Understanding the competitor's advertising channels is the first step in marketing work. According to the analysis of SocialPeta, we can see that in the date of 2021-03-15, Herzlich's the proportion of networks impressions are placed like this:
Messenger's proportion is 32.16%,
Audience Network's proportion is 29.15%,
Facebook's proportion is 23.17%,
Instagram's proportion is 15.52%,
's proportion is .
In the date of 2021-03-15, Herzlich‘s network with the most ads is Facebook and its proportion is 30.0%.
3. Top 3 Ad Creative Analysis of Herzlich
This is the detailed information of the top three ad creatives with the best performance among all ad creatives of Herzlich. We can see some advertising trends.
Top 1 Ad Creative of Herzlich
Ad Details ：
Headline ：Jetzt Frauen💁♀ kennenlernen
Text ：Du bist auf der Suche nach neuen Bekanntschaften? 🔥
Lade dir Herzlich herunter und treffe Frauen die wissen was sie wollen.
Top 2 Ad Creative of Herzlich
Ad Details ：
Headline ：Jetzt chatten💬
Text ：Außergewöhnliche Situationen benötigen außergewöhnliche Lösungen. Singles oder auch nicht Singles - ihr seid gefragt. Du suchst eine Menschen in deinem Leben? Lade dir Herzlich.app herunter und lernen Frauen die wissen was sie wollen.
Top 3 Ad Creative of Herzlich
Ad Details ：
Headline ：Jetzt chatten💬
Text ：Außergewöhnliche Situationen benötigen außergewöhnliche Lösungen. Singles oder auch nicht Singles - ihr seid gefragt. Du suchst eine Menschen in deinem Leben? Lade dir Herzlich.app herunter und lernen Frauen die wissen was sie wollen.
Basic Info of Top 3 Ad Creative
| 1st | 2nd | 3rd | |
| Duration | 85 | 75 | 75 |
| Popularity | 345 | 308 | 308 |
| Dimensions | 1080 x 1350 | 1080 x 1350 | 1080 x 1350 |
| Creative Type | Image | Image | Image |
| Network | |||
| Related Ads | 2 | 2 | 2 |
| Countries | Switzerland,Gibraltar,Croatia,Bulgaria,Italy,Netherlands,Romania,Poland,Ukraine,Luxembourg,Austria,Kosovo,Serbia and Montenegro,Slovak,Albania,Macedonia,Germany,Liechtenstein,Portugal | Germany,Switzerland,Austria | Switzerland,Austria,Germany |
| Language | German | German | German |
Through the above analysis, we can see that the most effective channel for Herzlich in recent advertising is Facebook, and the main creative type is Image.
In conclusion: The above is a free Herzlich's competitive intelligence analysis report. To do a good job of advertising, long-term accumulation is required. we need to constantly check the latest trends and competitive intelligence data. With the use of competitive intelligence tools like SocialPeta, Guangdada(Chinese version of SocialPeta), we can improve our ROI, and make competitor‘s fans ours. I hope that this ad creative analysis report will allow you to gain more.
If you want to check the relevant intelligence analysis of other apps similar to Herzlich, you can click the app name below to view related reports, or you can find more info in ASOTools.