House Of Clues Competitive Intelligence｜Ad Analysis by SocialPeta
Competitive intelligence is the first step in our marketing intelligence work and one of the most important parts. Only when we understand the details of our competitors can we formulate a correct and effective marketing strategy.
In this report, SocialPeta analyzes the House Of Clues's ad analysis from multiple aspects and helps you see the competitive intelligence of top grossing apps House Of Clues.
Now, I'll tell you how to gain a competitive advantage by SocialPeta.
1. Basic Information of House Of Clues
App Name : House Of Clues
Logo：
OS : iOS
Network : Facebook,Audience Network,Instagram
Developer : UNIFUN INC
Publisher : Facebook,Instagram
Total creative ads during the time period : 696
Duration : 47
Popularity : 92,073
Check ASO Keywords of House Of Clues
2. House Of Clues’s Competitive Intelligence
what is competitive intelligence? Competitive intelligence is the most important part of our marketing. Only when we fully understand the overall situation of our competitors and the market can we make accurate judgments.
Before advertising, we usually use various tools, such as SocialPeta, to check the details of competitors' ads. In this report, we will analyze the recent advertising performance of advertiser House Of Clues in detail to understand its advertising strategy.
Trend of Category
There are many types of creatives. We mainly analyze the trend of the ad creative category of House Of Clues in the recent period. As of 2021-03-15, among the House Of Clues‘s ad creative, the Html category's proportion is 0.0%, Video category's proportion is 97.86%, Playable Ads category's proportion is 0.0%, Image category's proportion is 2.14%, Carousel category's proportion is 0.0%.
Ad Network Analysis
The network that SocialPeta monitors can cover almost all mainstream channels in the world. Understanding the competitor's advertising channels is the first step in marketing work. According to the analysis of SocialPeta, we can see that in the date of 2021-03-15, House Of Clues's the proportion of networks impressions are placed like this:
Facebook's proportion is 32.68%,
Messenger's proportion is 22.67%,
Instagram's proportion is 22.34%,
Audience Network's proportion is 22.31%,
's proportion is .
In the date of 2021-03-15, House Of Clues‘s network with the most ads is Facebook and its proportion is 32.62%.
3. Top 3 Ad Creative Analysis of House Of Clues
This is the detailed information of the top three ad creatives with the best performance among all ad creatives of House Of Clues. We can see some advertising trends.
Top 1 Ad Creative of House Of Clues
Ad Details ：
Headline ：🎮Enjoy the most funny game!
Text ：Only 1% can solve these puzzles!👀
Top 2 Ad Creative of House Of Clues
Ad Details ：
Headline ：🎮Enjoy the most funny game!
Text ：Only 1% can solve these puzzles!👀
Top 3 Ad Creative of House Of Clues
Ad Details ：
Headline ：🎮Enjoy the most funny game!
Text ：Only 1% can solve these puzzles!👀
Basic Info of Top 3 Ad Creative
| 1st | 2nd | 3rd | |
| Duration | 45 | 45 | 45 |
| Popularity | 254 | 252 | 251 |
| Dimensions | 400 x 400 | 400 x 400 | 400 x 400 |
| Creative Type | Video | Video | Video |
| Network | Audience Network | ||
| Related Ads | 1 | 1 | 1 |
| Countries | Nigeria,Malaysia,Turkey,Mexico,Brazil,Hong Kong,United Arab Emirates,Philippines,Saudi Arabia,Bahrian,Italy,Oman | Bahrian,Hong Kong,Malaysia,Nigeria,Oman,United Arab Emirates,Mexico,Italy,Saudi Arabia,Philippines,Brazil,Turkey | Hong Kong,Italy,Mexico,United Arab Emirates,Nigeria,Malaysia,Brazil,Oman,Saudi Arabia,Turkey,Bahrian,Philippines |
| Language | English | English | English |
Through the above analysis, we can see that the most effective channel for House Of Clues in recent advertising is Facebook, and the main creative type is Video.
In conclusion: The above is a free House Of Clues's competitive intelligence analysis report. To do a good job of advertising, long-term accumulation is required. we need to constantly check the latest trends and competitive intelligence data. With the use of competitive intelligence tools like SocialPeta, Guangdada(Chinese version of SocialPeta), we can improve our ROI, and make competitor‘s fans ours. I hope that this ad creative analysis report will allow you to gain more.
If you want to check the relevant intelligence analysis of other apps similar to House Of Clues, you can click the app name below to view related reports, or you can find more info in ASOTools.