HeyParcel Competitive Intelligence｜Ad Analysis by SocialPeta

Competitive intelligence is the first step in our marketing intelligence work and one of the most important parts. Only when we understand the details of our competitors can we formulate a correct and effective marketing strategy.

In this report, SocialPeta analyzes the HeyParcel's ad analysis from multiple aspects and helps you see the competitive intelligence of top grossing apps HeyParcel.

Now, I'll tell you how to gain a competitive advantage by SocialPeta.

1. Basic Information of HeyParcel

App Name : HeyParcel

Logo：

OS : Android

Network : Facebook,Messenger

Developer : Befuture Technologies Private Limited.

Publisher :

Total creative ads during the time period : 7

Duration : 344

Popularity : 2,364

Check ASO Keywords of HeyParcel

2. HeyParcel’s Competitive Intelligence

what is competitive intelligence? Competitive intelligence is the most important part of our marketing. Only when we fully understand the overall situation of our competitors and the market can we make accurate judgments.

Before advertising, we usually use various tools, such as SocialPeta, to check the details of competitors' ads. In this report, we will analyze the recent advertising performance of advertiser HeyParcel in detail to understand its advertising strategy.

Trend of Category

There are many types of creatives. We mainly analyze the trend of the ad creative category of HeyParcel in the recent period. As of 2020-12-02, among the HeyParcel‘s ad creative, the Html category's proportion is 0.0%, Video category's proportion is 0.0%, Playable Ads category's proportion is 0.0%, Image category's proportion is 100.0%, Carousel category's proportion is 0.0%.

Ad Network Analysis

The network that SocialPeta monitors can cover almost all mainstream channels in the world. Understanding the competitor's advertising channels is the first step in marketing work. According to the analysis of SocialPeta, we can see that in the date of 2020-12-02, HeyParcel's the proportion of networks impressions are placed like this:

Facebook's proportion is 53.06%,

Messenger's proportion is 46.94%,

's proportion is ,

's proportion is ,

's proportion is .

In the date of 2020-12-02, HeyParcel‘s network with the most ads is Facebook and its proportion is 50.0%.

3. Top 3 Ad Creative Analysis of HeyParcel

This is the detailed information of the top three ad creatives with the best performance among all ad creatives of HeyParcel. We can see some advertising trends.

Top 1 Ad Creative of HeyParcel

Ad Details ：

Headline ：HeyParcel

Text ：Save Money and Earn Money

Top 2 Ad Creative of HeyParcel

Ad Details ：

Headline ：HeyParcel

Text ：Save Money and Earn Money

Top 3 Ad Creative of HeyParcel

Ad Details ：

Headline ：HeyParcel

Text ：As a platform HeyParcel is transforming the way goods move between cities by enabling anyone to have anything delivered on-demand. Our revolutionary intercity peer to peer crowd shipping platform connects senders with Travellers who can deliver anything from there travelling city to heading city.We....

Basic Info of Top 3 Ad Creative

Through the above analysis, we can see that the most effective channel for HeyParcel in recent advertising is Facebook, and the main creative type is Image.

In conclusion: The above is a free HeyParcel's competitive intelligence analysis report. To do a good job of advertising, long-term accumulation is required. we need to constantly check the latest trends and competitive intelligence data. With the use of competitive intelligence tools like SocialPeta, Guangdada(Chinese version of SocialPeta), we can improve our ROI, and make competitor‘s fans ours. I hope that this ad creative analysis report will allow you to gain more.

If you want to check the relevant intelligence analysis of other apps similar to HeyParcel, you can click the app name below to view related reports, or you can find more info in ASOTools.

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