The Bulletin Competitive Intelligence｜Ad Analysis by SocialPeta
Competitive intelligence is the first step in our marketing intelligence work and one of the most important parts. Only when we understand the details of our competitors can we formulate a correct and effective marketing strategy.
In this report, SocialPeta analyzes the The Bulletin's ad analysis from multiple aspects and helps you see the competitive intelligence of top grossing apps The Bulletin.
Now, I'll tell you how to gain a competitive advantage by SocialPeta.
1. Basic Information of The Bulletin
App Name : The Bulletin
Logo：
OS : Android
Network : Facebook,Instagram,Audience Network
Developer : Central Oregon Media Group LLC
Publisher : Facebook,Instagram
Total creative ads during the time period : 136
Duration : 1,014
Popularity : 18,264
Check ASO Keywords of The Bulletin
2. The Bulletin’s Competitive Intelligence
what is competitive intelligence? Competitive intelligence is the most important part of our marketing. Only when we fully understand the overall situation of our competitors and the market can we make accurate judgments.
Before advertising, we usually use various tools, such as SocialPeta, to check the details of competitors' ads. In this report, we will analyze the recent advertising performance of advertiser The Bulletin in detail to understand its advertising strategy.
Trend of Category
There are many types of creatives. We mainly analyze the trend of the ad creative category of The Bulletin in the recent period. As of 2021-05-18, among the The Bulletin‘s ad creative, the Html category's proportion is 0.0%, Video category's proportion is 0.0%, Playable Ads category's proportion is 0.0%, Image category's proportion is 100.0%, Carousel category's proportion is 0.0%.
Ad Network Analysis
The network that SocialPeta monitors can cover almost all mainstream channels in the world. Understanding the competitor's advertising channels is the first step in marketing work. According to the analysis of SocialPeta, we can see that in the date of 2021-05-18, The Bulletin's the proportion of networks impressions are placed like this:
Facebook's proportion is 100.0%,
's proportion is ,
's proportion is ,
's proportion is ,
's proportion is .
In the date of 2021-05-18, The Bulletin‘s network with the most ads is Facebook and its proportion is 100.0%.
3. Top 3 Ad Creative Analysis of The Bulletin
This is the detailed information of the top three ad creatives with the best performance among all ad creatives of The Bulletin. We can see some advertising trends.
Top 1 Ad Creative of The Bulletin
Ad Details ：
Headline ：Editorial: Re-elect Andy High to Bend school board
Text ：Business owner and incumbent Andy High is challenged by pastor Shimiko Montgomery for a seat on the Bend-La Pine School Board. Voters should re-elect High.Bend’s school district is now the fifth largest in the state, tested by swelling enrollment and increasing diversity.Montgomery’s priorities ...
Top 2 Ad Creative of The Bulletin
Ad Details ：
Headline ：Oregon Health Plan expands hepatitis C treatment
Text ：“We have an opportunity to eliminate hepatitis C in our state, and this is a key strategy to get us there,” - OHA Director Patrick Allen of expanding treatment to all stages of hepatitis C for OHP members.
Top 3 Ad Creative of The Bulletin
Ad Details ：
Headline ：Letters: Vote for Dholakia; Melissa Dholakia for schools; Support Melissa Dholakia
Text ：Today is THE day! Thank you to all of those who have supported me - and a special appreciation to Steve Barham, Robert Lambeth, and Dr. Anita Henderson for their letters to The Bulletin. Proud to have the support of these leaders in business and entrepreneurship, music and the arts, and health and wellness. I want a seat at the table to ensure our schools support students in finding their passion, purpose, and pathway - I would appreciate your vote. #gotv #iambendlapineschools MelissaForBendLaPine.org
Basic Info of Top 3 Ad Creative
| 1st | 2nd | 3rd | |
| Duration | 354 | 663 | 516 |
| Popularity | 999 | 999 | 999 |
| Dimensions | 928 x 619 | 927 x 619 | 940 x 594 |
| Creative Type | Image | Image | Image |
| Network | |||
| Related Ads | 1 | 1 | 2 |
| Countries | Australia,United Kingdom,Canada,United States | United States | United States |
| Language | English | English | English |
Through the above analysis, we can see that the most effective channel for The Bulletin in recent advertising is Facebook, and the main creative type is Image.
In conclusion: The above is a free The Bulletin's competitive intelligence analysis report. To do a good job of advertising, long-term accumulation is required. we need to constantly check the latest trends and competitive intelligence data. With the use of competitive intelligence tools like SocialPeta, Guangdada(Chinese version of SocialPeta), we can improve our ROI, and make competitor‘s fans ours. I hope that this ad creative analysis report will allow you to gain more.
If you want to check the relevant intelligence analysis of other apps similar to The Bulletin, you can click the app name below to view related reports, or you can find more info in ASOTools.