hokan Competitive Intelligence｜Ad Analysis by SocialPeta
Competitive intelligence is the first step in our marketing intelligence work and one of the most important parts. Only when we understand the details of our competitors can we formulate a correct and effective marketing strategy.
In this report, SocialPeta analyzes the hokan's ad analysis from multiple aspects and helps you see the competitive intelligence of top grossing apps hokan.
Now, I'll tell you how to gain a competitive advantage by SocialPeta.
1. Basic Information of hokan
App Name : hokan
Logo：
OS : iOS
Network : Instagram,Messenger,Facebook
Developer : hokan, Inc.
Publisher : Instagram,Facebook
Total creative ads during the time period : 82
Duration : 153
Popularity : 14,562
Check ASO Keywords of hokan
2. hokan’s Competitive Intelligence
what is competitive intelligence? Competitive intelligence is the most important part of our marketing. Only when we fully understand the overall situation of our competitors and the market can we make accurate judgments.
Before advertising, we usually use various tools, such as SocialPeta, to check the details of competitors' ads. In this report, we will analyze the recent advertising performance of advertiser hokan in detail to understand its advertising strategy.
Trend of Category
There are many types of creatives. We mainly analyze the trend of the ad creative category of hokan in the recent period. As of 2021-03-14, among the hokan‘s ad creative, the Html category's proportion is 0.0%, Video category's proportion is 25.0%, Playable Ads category's proportion is 0.0%, Image category's proportion is 25.0%, Carousel category's proportion is 50.0%.
Ad Network Analysis
The network that SocialPeta monitors can cover almost all mainstream channels in the world. Understanding the competitor's advertising channels is the first step in marketing work. According to the analysis of SocialPeta, we can see that in the date of 2021-03-14, hokan's the proportion of networks impressions are placed like this:
Instagram's proportion is 25.06%,
Messenger's proportion is 25.06%,
Facebook's proportion is 24.94%,
Audience Network's proportion is 24.94%,
's proportion is .
In the date of 2021-03-14, hokan‘s network with the most ads is Facebook and its proportion is 25.0%.
3. Top 3 Ad Creative Analysis of hokan
This is the detailed information of the top three ad creatives with the best performance among all ad creatives of hokan. We can see some advertising trends.
Top 1 Ad Creative of hokan
Ad Details ：
Headline ：hokan｜契約管理を強みに変える
Text ：【保険代理店の業務に寄り添った顧客管理システムhokan】
hokanは「従業員の生産性向上」、「情報の見える化」、「態勢整備のガバナンス強化」を実現します。
■hokan導入効果
・体制整備の強化
・自由度の高い意向把握機能
・デザインや操作が『シンプル』で現場に浸透しやすい
Top 2 Ad Creative of hokan
Ad Details ：
Headline ：hokan｜契約管理を強みに変える
Text ：【保険代理店の業務に寄り添った顧客管理システムhokan】
hokanは「従業員の生産性向上」、「情報の見える化」、「態勢整備のガバナンス強化」を実現します。
■hokan導入効果
・体制整備の強化
・自由度の高い意向把握機能
・デザインや操作が『シンプル』で現場に浸透しやすい
Top 3 Ad Creative of hokan
Ad Details ：
Headline ：hokan｜契約管理を強みに変える
Text ：【保険代理店の業務に寄り添った顧客管理システムhokan】
hokanは「従業員の生産性向上」、「情報の見える化」、「態勢整備のガバナンス強化」を実現します。
■hokan導入効果
・体制整備の強化
・自由度の高い意向把握機能
・デザインや操作が『シンプル』で現場に浸透しやすい
Basic Info of Top 3 Ad Creative
| 1st | 2nd | 3rd | |
| Duration | 58 | 58 | 58 |
| Popularity | 352 | 352 | 350 |
| Dimensions | 600 x 600 | 600 x 600 | 600 x 600 |
| Creative Type | Image | Image | Image |
| Network | Messenger | Audience Network | |
| Related Ads | 1 | 1 | 1 |
| Countries | Japan | Japan | Japan |
| Language | Japanese | Japanese | Japanese |
Through the above analysis, we can see that the most effective channel for hokan in recent advertising is Messenger, and the main creative type is Image.
In conclusion: The above is a free hokan's competitive intelligence analysis report. To do a good job of advertising, long-term accumulation is required. we need to constantly check the latest trends and competitive intelligence data. With the use of competitive intelligence tools like SocialPeta, Guangdada(Chinese version of SocialPeta), we can improve our ROI, and make competitor‘s fans ours. I hope that this ad creative analysis report will allow you to gain more.
If you want to check the relevant intelligence analysis of other apps similar to hokan, you can click the app name below to view related reports, or you can find more info in ASOTools.