BHS Optima Competitive Intelligence｜Ad Analysis by SocialPeta
Competitive intelligence is the first step in our marketing intelligence work and one of the most important parts. Only when we understand the details of our competitors can we formulate a correct and effective marketing strategy.
In this report, SocialPeta analyzes the BHS Optima's ad analysis from multiple aspects and helps you see the competitive intelligence of top grossing apps BHS Optima.
Now, I'll tell you how to gain a competitive advantage by SocialPeta.
1. Basic Information of BHS Optima
App Name : BHS Optima
Logo：
OS : Android
Network : Facebook,Audience Network,Instagram
Developer : BHS, Inc.
Publisher : Instagram,Facebook,口袋歌单,Weather Radar-weather widget,Sweet Land - Yummy Food Fair
Total creative ads during the time period : 34
Duration : 985
Popularity : 18,657
Check ASO Keywords of BHS Optima
2. BHS Optima’s Competitive Intelligence
what is competitive intelligence? Competitive intelligence is the most important part of our marketing. Only when we fully understand the overall situation of our competitors and the market can we make accurate judgments.
Before advertising, we usually use various tools, such as SocialPeta, to check the details of competitors' ads. In this report, we will analyze the recent advertising performance of advertiser BHS Optima in detail to understand its advertising strategy.
Trend of Category
There are many types of creatives. We mainly analyze the trend of the ad creative category of BHS Optima in the recent period. As of 2021-03-03, among the BHS Optima‘s ad creative, the Html category's proportion is 0.0%, Video category's proportion is 66.67%, Playable Ads category's proportion is 0.0%, Image category's proportion is 0.0%, Carousel category's proportion is 33.33%.
Ad Network Analysis
The network that SocialPeta monitors can cover almost all mainstream channels in the world. Understanding the competitor's advertising channels is the first step in marketing work. According to the analysis of SocialPeta, we can see that in the date of 2021-03-03, BHS Optima's the proportion of networks impressions are placed like this:
Facebook's proportion is 41.34%,
Audience Network's proportion is 19.55%,
Instagram's proportion is 19.55%,
Messenger's proportion is 19.55%,
's proportion is .
In the date of 2021-03-03, BHS Optima‘s network with the most ads is Facebook and its proportion is 25.0%.
3. Top 3 Ad Creative Analysis of BHS Optima
This is the detailed information of the top three ad creatives with the best performance among all ad creatives of BHS Optima. We can see some advertising trends.
Top 1 Ad Creative of BHS Optima
Ad Details ：
Headline ：Designed for workers. Built to last.
Text ：
Top 2 Ad Creative of BHS Optima
Ad Details ：
Headline ：Custom Material Handling Solutions.
Text ：
Top 3 Ad Creative of BHS Optima
Ad Details ：
Headline ：Custom Material Handling Solutions.
Text ：
Basic Info of Top 3 Ad Creative
| 1st | 2nd | 3rd | |
| Duration | 573 | 264 | 264 |
| Popularity | 999 | 999 | 999 |
| Dimensions | 654 x 654 | 400 x 400 | 382 x 400 |
| Creative Type | Video | Video | Video |
| Network | Messenger | Messenger | |
| Related Ads | 1 | 1 | 1 |
| Countries | Canada | Canada | Canada |
| Language | English | English | English |
Through the above analysis, we can see that the most effective channel for BHS Optima in recent advertising is Facebook, and the main creative type is Video.
In conclusion: The above is a free BHS Optima's competitive intelligence analysis report. To do a good job of advertising, long-term accumulation is required. we need to constantly check the latest trends and competitive intelligence data. With the use of competitive intelligence tools like SocialPeta, Guangdada(Chinese version of SocialPeta), we can improve our ROI, and make competitor‘s fans ours. I hope that this ad creative analysis report will allow you to gain more.
If you want to check the relevant intelligence analysis of other apps similar to BHS Optima, you can click the app name below to view related reports, or you can find more info in ASOTools.