СКРЕПКА Competitive Intelligence｜Ad Analysis by SocialPeta
Competitive intelligence is the first step in our marketing intelligence work and one of the most important parts. Only when we understand the details of our competitors can we formulate a correct and effective marketing strategy.
In this report, SocialPeta analyzes the СКРЕПКА's ad analysis from multiple aspects and helps you see the competitive intelligence of top grossing apps СКРЕПКА.
Now, I'll tell you how to gain a competitive advantage by SocialPeta.
1. Basic Information of СКРЕПКА
App Name : СКРЕПКА
Logo：
OS : Android
Network : Instagram,Facebook,Audience Network
Developer : UNICA CREDIT Ltd.
Publisher : Instagram,Facebook
Total creative ads during the time period : 88
Duration : 165
Popularity : 13,280
Check ASO Keywords of СКРЕПКА
2. СКРЕПКА’s Competitive Intelligence
what is competitive intelligence? Competitive intelligence is the most important part of our marketing. Only when we fully understand the overall situation of our competitors and the market can we make accurate judgments.
Before advertising, we usually use various tools, such as SocialPeta, to check the details of competitors' ads. In this report, we will analyze the recent advertising performance of advertiser СКРЕПКА in detail to understand its advertising strategy.
Trend of Category
There are many types of creatives. We mainly analyze the trend of the ad creative category of СКРЕПКА in the recent period. As of 2021-03-14, among the СКРЕПКА‘s ad creative, the Html category's proportion is 0.0%, Video category's proportion is 0.0%, Playable Ads category's proportion is 0.0%, Image category's proportion is 100.0%, Carousel category's proportion is 0.0%.
Ad Network Analysis
The network that SocialPeta monitors can cover almost all mainstream channels in the world. Understanding the competitor's advertising channels is the first step in marketing work. According to the analysis of SocialPeta, we can see that in the date of 2021-03-14, СКРЕПКА's the proportion of networks impressions are placed like this:
Facebook's proportion is 25.0%,
Audience Network's proportion is 25.0%,
Instagram's proportion is 25.0%,
Messenger's proportion is 25.0%,
's proportion is .
In the date of 2021-03-14, СКРЕПКА‘s network with the most ads is Facebook and its proportion is 25.0%.
3. Top 3 Ad Creative Analysis of СКРЕПКА
This is the detailed information of the top three ad creatives with the best performance among all ad creatives of СКРЕПКА. We can see some advertising trends.
Top 1 Ad Creative of СКРЕПКА
Ad Details ：
Headline ：
Text ：😃 В России создали приложение, которое поможет погасить кредит товарным кэшбэком с повседневных покупок – продуктов питания, бытовой химии и других товаров.
Вы просто совершаете привычные покупки в любых магазинах на территории РФ и, сканируя чек в мобильном приложении, автоматически погашаете кредит.
Скачайте приложение и начните снижать свою кредитную нагрузку прямо сейчас.
Top 2 Ad Creative of СКРЕПКА
Ad Details ：
Headline ：
Text ：😼 Знакомая ситуация?
Теперь всё будет ПО-ДРУГОМУ.
Представь: ты просто совершаешь привычные покупки в любых магазинах и автоматически гасишь кредит.
Cкачай приложение и снижай расходы на погашение кредита товарным кэшбэком с повседневных покупок.
Top 3 Ad Creative of СКРЕПКА
Ad Details ：
Headline ：
Text ：😼 Знакомая ситуация?
Теперь всё будет ПО-ДРУГОМУ.
Представь: ты просто совершаешь привычные покупки в любых магазинах и автоматически гасишь кредит.
Cкачай приложение и снижай расходы на погашение кредита товарным кэшбэком с повседневных покупок.
Basic Info of Top 3 Ad Creative
| 1st | 2nd | 3rd | |
| Duration | 136 | 111 | 111 |
| Popularity | 733 | 558 | 549 |
| Dimensions | 1280 x 720 | 600 x 600 | 600 x 600 |
| Creative Type | Image | Image | Image |
| Network | |||
| Related Ads | 6 | 4 | 4 |
| Countries | Russia | Russia | Russia |
| Language | Russian | Russian | Russian |
Through the above analysis, we can see that the most effective channel for СКРЕПКА in recent advertising is Instagram, and the main creative type is Image.
In conclusion: The above is a free СКРЕПКА's competitive intelligence analysis report. To do a good job of advertising, long-term accumulation is required. we need to constantly check the latest trends and competitive intelligence data. With the use of competitive intelligence tools like SocialPeta, Guangdada(Chinese version of SocialPeta), we can improve our ROI, and make competitor‘s fans ours. I hope that this ad creative analysis report will allow you to gain more.
If you want to check the relevant intelligence analysis of other apps similar to СКРЕПКА, you can click the app name below to view related reports, or you can find more info in ASOTools.