Holiday Swap Competitive Intelligence｜Ad Analysis by SocialPeta
Competitive intelligence is the first step in our marketing intelligence work and one of the most important parts. Only when we understand the details of our competitors can we formulate a correct and effective marketing strategy.
In this report, SocialPeta analyzes the Holiday Swap's ad analysis from multiple aspects and helps you see the competitive intelligence of top grossing apps Holiday Swap.
Now, I'll tell you how to gain a competitive advantage by SocialPeta.
1. Basic Information of Holiday Swap
App Name : Holiday Swap
Logo：
OS : iOS
Network : Facebook,Audience Network,Instagram
Developer : Holiday Swapping LTD
Publisher : Instagram,Fotor - Photo Editor&Collage,GulogGratis,OLX Classifieds,开箱模拟器 for 皇室战争,Facebook,MySQL QueryDB Client
Total creative ads during the time period : 529
Duration : 862
Popularity : 107,025
Check ASO Keywords of Holiday Swap
2. Holiday Swap’s Competitive Intelligence
what is competitive intelligence? Competitive intelligence is the most important part of our marketing. Only when we fully understand the overall situation of our competitors and the market can we make accurate judgments.
Before advertising, we usually use various tools, such as SocialPeta, to check the details of competitors' ads. In this report, we will analyze the recent advertising performance of advertiser Holiday Swap in detail to understand its advertising strategy.
Trend of Category
There are many types of creatives. We mainly analyze the trend of the ad creative category of Holiday Swap in the recent period. As of 2021-03-16, among the Holiday Swap‘s ad creative, the Html category's proportion is 0.0%, Video category's proportion is 20.0%, Playable Ads category's proportion is 0.0%, Image category's proportion is 20.0%, Carousel category's proportion is 60.0%.
Ad Network Analysis
The network that SocialPeta monitors can cover almost all mainstream channels in the world. Understanding the competitor's advertising channels is the first step in marketing work. According to the analysis of SocialPeta, we can see that in the date of 2021-03-16, Holiday Swap's the proportion of networks impressions are placed like this:
Messenger's proportion is 25.22%,
Instagram's proportion is 25.07%,
Facebook's proportion is 24.97%,
Audience Network's proportion is 24.73%,
's proportion is .
In the date of 2021-03-16, Holiday Swap‘s network with the most ads is Facebook and its proportion is 25.0%.
3. Top 3 Ad Creative Analysis of Holiday Swap
This is the detailed information of the top three ad creatives with the best performance among all ad creatives of Holiday Swap. We can see some advertising trends.
Top 1 Ad Creative of Holiday Swap
Ad Details ：
Headline ：Holiday Swap
Text ：Want to travel the world without breaking the bank? Check out Holiday Swap – The first travel app that enables its users to stay at each other’s place (for just $1 per night) instead of at costly hotels. Save money on accommodations that you can spend on flights, meals, activities, and more. ...
Top 2 Ad Creative of Holiday Swap
Ad Details ：
Headline ：Holiday Swap
Text ：Registra la tua casa con Holiday Swap e scambia case con viaggiatori affini da tutto il...
Top 3 Ad Creative of Holiday Swap
Ad Details ：
Headline ：Holiday Swap
Text ：Want to travel the world without breaking the bank? Check out Holiday Swap – The first travel app that enables its users to stay at each other’s place (for just $1 per night) instead of at costly hotels. Save money on accommodations that you can spend on flights, meals, activities, and more. ...
Basic Info of Top 3 Ad Creative
| 1st | 2nd | 3rd | |
| Duration | 154 | 253 | 133 |
| Popularity | 976 | 945 | 940 |
| Dimensions | 800 x 800 | 400 x 400 | 800 x 800 |
| Creative Type | Image | Video | Image |
| Network | Audience Network | Audience Network | |
| Related Ads | 1 | 2 | 1 |
| Countries | DR Congo,Grenada,Jamaica,Papua New Guinea,Sint Maarten,Congo,Slovak,Macedonia,Iraq,Guatemala,Madagascar,Colombia,Bonaire, Sint Eustatius and Saba,Lebanon,Andorra,Bolivia,Philippines,Saudi Arabia,Sierra Leone | Italy,San Marino | Libyan Arab Jm,Peru,Costa Rica,Ethiopia,Turkey,Turkmenistan,Puerto Rico,Jersey,Ireland,Central African,Hungary,Croatia,Guyana,Sint Maarten,Cape Verde,Brazil,Congo,Tanzania,Israel |
| Language | English | Italian | English |
Through the above analysis, we can see that the most effective channel for Holiday Swap in recent advertising is Facebook, and the main creative type is Image.
In conclusion: The above is a free Holiday Swap's competitive intelligence analysis report. To do a good job of advertising, long-term accumulation is required. we need to constantly check the latest trends and competitive intelligence data. With the use of competitive intelligence tools like SocialPeta, Guangdada(Chinese version of SocialPeta), we can improve our ROI, and make competitor‘s fans ours. I hope that this ad creative analysis report will allow you to gain more.
If you want to check the relevant intelligence analysis of other apps similar to Holiday Swap, you can click the app name below to view related reports, or you can find more info in ASOTools.