Holiday Swap Competitive Intelligence|Ad Analysis by SocialPeta

SocialPeta
SocialPeta

Competitive intelligence is the first step in our marketing intelligence work and one of the most important parts. Only when we understand the details of our competitors can we formulate a correct and effective marketing strategy.

In this report, SocialPeta analyzes the Holiday Swap’s ad analysis from multiple aspects and helps you see the competitive intelligence of top grossing apps Holiday Swap.

Now, I’ll tell you how to gain a competitive advantage by SocialPeta.

1. Basic Information of Holiday Swap

App Name : Holiday Swap

Logo

Holiday Swap-SocialPeta

OS : Android

Network : Audience Network,Facebook,Instagram

Developer : Holiday Swap

Publisher : YouCam Nails - Manicure Salon for Custom Nail Art,BeautyPlus - Easy Photo Editor Selfie Camera,Treehouse Table,Korean Food Recipes - 10k Recipes,AirBrush: Easy Photo Editor,Sweet Selfie Camera:Beauty cam,photoselfie editor,WhatsLov - Smileys of love, stickers and GIFs,Avira Antivirus Security 2019-Antivirus AppLock

Total creative ads during the time period : 240

Duration : 776

Popularity : 43,674

2. Holiday Swap’s Competitive Intelligence

what is competitive intelligence? Competitive intelligence is the most important part of our marketing. Only when we fully understand the overall situation of our competitors and the market can we make accurate judgments.

Before advertising, we usually use various tools, such as SocialPeta, to check the details of competitors’ ads. In this report, we will analyze the recent advertising performance of advertiser Holiday Swap in detail to understand its advertising strategy.

Trend of Category

There are many types of creatives. We mainly analyze the trend of the ad creative category of Holiday Swap in the recent period. As of 2020-09-07, among the Holiday Swap‘s ad creative, the Html category’s proportion is 0.0%, Video category’s proportion is 0.0%, Playable Ads category’s proportion is 0.0%, Image category’s proportion is 50.0%, Carousel category’s proportion is 50.0%.

Ad Network Analysis

The network that SocialPeta monitors can cover almost all mainstream channels in the world. Understanding the competitor’s advertising channels is the first step in marketing work. According to the analysis of SocialPeta, we can see that in the date of 2020-09-07, Holiday Swap’s the proportion of networks impressions are placed like this:

Facebook’s proportion is 34.92%,

Audience Network’s proportion is 21.69%,

Instagram’s proportion is 21.69%,

Messenger’s proportion is 21.69%,

’s proportion is .

In the date of 2020-09-07, Holiday Swap‘s network with the most ads is Facebook and its proportion is 50.0%.

3. Top 3 Ad Creative Analysis of Holiday Swap

This is the detailed information of the top three ad creatives with the best performance among all ad creatives of Holiday Swap. We can see some advertising trends.

Top 1 Ad Creative of Holiday Swap

Ad Details :

Headline :Travel more & spend less!

Text :With Holiday Swap imagine and plan your next travel adventure! Sign up and stay anywhere in the world for just $1 per night!

Top 2 Ad Creative of Holiday Swap

Ad Details :

Headline :Read the blog post here

Text :Vienna – the capital of Austria and a city filled with rich culture, history, and most importantly strudel, is just one swap away with Holiday Swap!

Top 3 Ad Creative of Holiday Swap

Ad Details :

Headline :Read the blog post here

Text :Vienna – the capital of Austria and a city filled with rich culture, history, and most importantly strudel, is just one swap away with Holiday Swap!

Basic Info of Top 3 Ad Creative

  1st 2nd 3rd
Duration 25 95 95
Popularity 885 768 765
Dimensions 1080 x 1080 1080 x 1080 1080 x 1080
Creative Type Video Image Image
Network Facebook Messenger Audience Network
Related Ads 1 1 1
Countries Philippines United States,Canada,Australia,United Kingdom United States,Canada,Australia,United Kingdom
Language English English English

Through the above analysis, we can see that the most effective channel for Holiday Swap in recent advertising is Facebook, and the main creative type is Video.

In conclusion: The above is a free Holiday Swap’s competitive intelligence analysis report. To do a good job of advertising, long-term accumulation is required. we need to constantly check the latest trends and competitive intelligence data. With the use of competitive intelligence tools SocialPeta, we can improve our ROI,and make competitor‘s fans ours. I hope that this ad creative analysis report will allow you to gain more.

If you want to check the relevant intelligence analysis of other apps similar to Holiday Swap, you can click the app name below to view related reports.