Natural Cycles - Birth Control App Competitive Intelligence｜Ad Analysis by SocialPeta
Competitive intelligence is the first step in our marketing intelligence work and one of the most important parts. Only when we understand the details of our competitors can we formulate a correct and effective marketing strategy.
In this report, SocialPeta analyzes the Natural Cycles - Birth Control App's ad analysis from multiple aspects and helps you see the competitive intelligence of top grossing apps Natural Cycles - Birth Control App.
Now, I'll tell you how to gain a competitive advantage by SocialPeta.
1. Basic Information of Natural Cycles - Birth Control App
App Name : Natural Cycles - Birth Control App
Logo：
OS : Android
Network : Google Ads(Admob),Instagram,Facebook
Developer : NaturalCycles AG
Publisher : Instagram,Supreme 生理日记 Lite,Facebook,Sprout Fertility Tracker,Treehouse Table,Fairy Live Wallpaper
Total creative ads during the time period : 478
Duration : 1,039
Popularity : 61,233
Check ASO Keywords of Natural Cycles - Birth Control App
2. Natural Cycles - Birth Control App’s Competitive Intelligence
what is competitive intelligence? Competitive intelligence is the most important part of our marketing. Only when we fully understand the overall situation of our competitors and the market can we make accurate judgments.
Before advertising, we usually use various tools, such as SocialPeta, to check the details of competitors' ads. In this report, we will analyze the recent advertising performance of advertiser Natural Cycles - Birth Control App in detail to understand its advertising strategy.
Trend of Category
There are many types of creatives. We mainly analyze the trend of the ad creative category of Natural Cycles - Birth Control App in the recent period. As of 2021-03-15, among the Natural Cycles - Birth Control App‘s ad creative, the Html category's proportion is 0.0%, Video category's proportion is 0.0%, Playable Ads category's proportion is 0.0%, Image category's proportion is 100.0%, Carousel category's proportion is 0.0%.
Ad Network Analysis
The network that SocialPeta monitors can cover almost all mainstream channels in the world. Understanding the competitor's advertising channels is the first step in marketing work. According to the analysis of SocialPeta, we can see that in the date of 2021-03-15, Natural Cycles - Birth Control App's the proportion of networks impressions are placed like this:
Instagram's proportion is 100.0%,
's proportion is ,
's proportion is ,
's proportion is ,
's proportion is .
In the date of 2021-03-15, Natural Cycles - Birth Control App‘s network with the most ads is Instagram and its proportion is 100.0%.
3. Top 3 Ad Creative Analysis of Natural Cycles - Birth Control App
This is the detailed information of the top three ad creatives with the best performance among all ad creatives of Natural Cycles - Birth Control App. We can see some advertising trends.
Top 1 Ad Creative of Natural Cycles - Birth Control App
Ad Details ：
Headline ：
Text ：We are proud to have a diverse group of women across 162 countries who use Natural Cycles. Some use us to prevent pregnancy, some use us to plan pregnancy, and others use us for both depending on where they are at in their life journey.
With a diverse group of women, comes a diverse way of thinking, and we’re likely never all going to agree on everything – and that’s okay. But there is one thing we can all probably agree on and that’s the need for Reproductive Freedom.
Every single person – regardless of income, location or education - should have access to quality reproductive healthcare services, birth control, and medically accurate sexuality education. This belief is why we’re marching this weekend with women all around the world, and if you are marching, we invite you to march “with us” and have created posters for you. Swipe up in our stories today to download + print.
And regardless of whether you’re marching this weekend or not, please know that all of us at Natural Cycles are always marching with you 💜#womenrising #womensmarch2020
Top 2 Ad Creative of Natural Cycles - Birth Control App
Ad Details ：
Headline ：The New Contraceptive App
Text ：800,000 Women use our app
Top 3 Ad Creative of Natural Cycles - Birth Control App
Ad Details ：
Headline ：Why Natural Cycles is More Than a Period Tracker
Text ：There are plenty of period and cycle tracking apps, but Natural Cycles is the first and only FDA cleared birth control app.
Basic Info of Top 3 Ad Creative
| 1st | 2nd | 3rd | |
| Duration | 243 | 335 | 215 |
| Popularity | 999 | 955 | 912 |
| Dimensions | 1080 x 1080 | 512 x 250 | 1000 x 653 |
| Creative Type | Image | Image | Image |
| Network | Google Ads(Admob) | ||
| Related Ads | 1 | 3 | 2 |
| Countries | United States,United Kingdom,Portugal,Sweden,Slovak | Australia,United Kingdom,United States,Canada | United Kingdom,Australia,United States,Canada |
| Language | English | English | English |
Through the above analysis, we can see that the most effective channel for Natural Cycles - Birth Control App in recent advertising is Facebook, and the main creative type is Image.
In conclusion: The above is a free Natural Cycles - Birth Control App's competitive intelligence analysis report. To do a good job of advertising, long-term accumulation is required. we need to constantly check the latest trends and competitive intelligence data. With the use of competitive intelligence tools like SocialPeta, Guangdada(Chinese version of SocialPeta), we can improve our ROI, and make competitor‘s fans ours. I hope that this ad creative analysis report will allow you to gain more.
If you want to check the relevant intelligence analysis of other apps similar to Natural Cycles - Birth Control App, you can click the app name below to view related reports, or you can find more info in ASOTools.