Holland & Barrett Competitive Intelligence｜Ad Analysis by SocialPeta
Competitive intelligence is the first step in our marketing intelligence work and one of the most important parts. Only when we understand the details of our competitors can we formulate a correct and effective marketing strategy.
In this report, SocialPeta analyzes the Holland & Barrett's ad analysis from multiple aspects and helps you see the competitive intelligence of top grossing apps Holland & Barrett.
Now, I'll tell you how to gain a competitive advantage by SocialPeta.
1. Basic Information of Holland & Barrett
App Name : Holland & Barrett
Logo：
OS : Android
Network : Facebook,Google Ads(Admob),Instagram
Developer : Holland & Barrett Retail Limited
Publisher : Instagram,Facebook,Bubble Shooter Cat,Greeting/invitation Card Maker,Visiting Card Maker Free,WordSaga
Total creative ads during the time period : 296
Duration : 452
Popularity : 47,578
Check ASO Keywords of Holland & Barrett
2. Holland & Barrett’s Competitive Intelligence
what is competitive intelligence? Competitive intelligence is the most important part of our marketing. Only when we fully understand the overall situation of our competitors and the market can we make accurate judgments.
Before advertising, we usually use various tools, such as SocialPeta, to check the details of competitors' ads. In this report, we will analyze the recent advertising performance of advertiser Holland & Barrett in detail to understand its advertising strategy.
Trend of Category
There are many types of creatives. We mainly analyze the trend of the ad creative category of Holland & Barrett in the recent period. As of 2021-03-16, among the Holland & Barrett‘s ad creative, the Html category's proportion is 0.0%, Video category's proportion is 16.67%, Playable Ads category's proportion is 0.0%, Image category's proportion is 66.67%, Carousel category's proportion is 16.67%.
Ad Network Analysis
The network that SocialPeta monitors can cover almost all mainstream channels in the world. Understanding the competitor's advertising channels is the first step in marketing work. According to the analysis of SocialPeta, we can see that in the date of 2021-03-16, Holland & Barrett's the proportion of networks impressions are placed like this:
Google Ads(Admob)'s proportion is 100.0%,
's proportion is ,
's proportion is ,
's proportion is ,
's proportion is .
In the date of 2021-03-16, Holland & Barrett‘s network with the most ads is Google Ads(Admob) and its proportion is 100.0%.
3. Top 3 Ad Creative Analysis of Holland & Barrett
This is the detailed information of the top three ad creatives with the best performance among all ad creatives of Holland & Barrett. We can see some advertising trends.
Top 1 Ad Creative of Holland & Barrett
Ad Details ：
Headline ：Now in Holland & Barrett
Text ：Feel uplifted, soothed and rejuvenated with our 100% natural, certified organic rose cream 🌹
Now available at Holland & Barrett 💚
Get 25% off your order at Holland & Barrett until 22nd September 2020.
Top 2 Ad Creative of Holland & Barrett
Ad Details ：
Headline ：Now in Holland & Barrett
Text ：Feel uplifted, soothed and rejuvenated with our 100% natural, certified organic rose cream 🌹
Now available at Holland & Barrett 💚
Get 25% off your order at Holland & Barrett until 22nd September 2020.
Top 3 Ad Creative of Holland & Barrett
Ad Details ：
Headline ：Now in Holland & Barrett
Text ：Feel uplifted, soothed and rejuvenated with our 100% natural, certified organic rose cream 🌹
Now available at Holland & Barrett 💚
Get 25% off your order at Holland & Barrett until 22nd September 2020.
Basic Info of Top 3 Ad Creative
| 1st | 2nd | 3rd | |
| Duration | 124 | 124 | 124 |
| Popularity | 884 | 882 | 882 |
| Dimensions | 1365 x 2048 | 1365 x 2048 | 1365 x 2048 |
| Creative Type | Image | Image | Image |
| Network | Messenger | ||
| Related Ads | 1 | 1 | 1 |
| Countries | United Kingdom | United Kingdom | United Kingdom |
| Language | English | English | English |
Through the above analysis, we can see that the most effective channel for Holland & Barrett in recent advertising is Instagram, and the main creative type is Image.
In conclusion: The above is a free Holland & Barrett's competitive intelligence analysis report. To do a good job of advertising, long-term accumulation is required. we need to constantly check the latest trends and competitive intelligence data. With the use of competitive intelligence tools like SocialPeta, Guangdada(Chinese version of SocialPeta), we can improve our ROI, and make competitor‘s fans ours. I hope that this ad creative analysis report will allow you to gain more.
If you want to check the relevant intelligence analysis of other apps similar to Holland & Barrett, you can click the app name below to view related reports, or you can find more info in ASOTools.