HomeAdvisor: Contractors for Home Improvement Competitive Intelligence｜Ad Analysis by SocialPeta
Competitive intelligence is the first step in our marketing intelligence work and one of the most important parts. Only when we understand the details of our competitors can we formulate a correct and effective marketing strategy.
In this report, SocialPeta analyzes the HomeAdvisor: Contractors for Home Improvement's ad analysis from multiple aspects and helps you see the competitive intelligence of top grossing apps HomeAdvisor: Contractors for Home Improvement.
Now, I'll tell you how to gain a competitive advantage by SocialPeta.
1. Basic Information of HomeAdvisor: Contractors for Home Improvement
App Name : HomeAdvisor: Contractors for Home Improvement
Logo：
OS : Android
Network : Google Ads(Admob),AppLovin,Facebook
Developer : HomeAdvisor.com
Publisher : Garden Live Wallpaper HD,Instagram,Battery Saver Master - Optimize Battery Usage Free,Facebook,WhatsVPN - Unlimited Free VPN,Black Glow GO Keyboard Theme,صوت وكلمة
Total creative ads during the time period : 10,000
Duration : 1,771
Popularity : 2,321,983
Check ASO Keywords of HomeAdvisor: Contractors for Home Improvement
2. HomeAdvisor: Contractors for Home Improvement’s Competitive Intelligence
what is competitive intelligence? Competitive intelligence is the most important part of our marketing. Only when we fully understand the overall situation of our competitors and the market can we make accurate judgments.
Before advertising, we usually use various tools, such as SocialPeta, to check the details of competitors' ads. In this report, we will analyze the recent advertising performance of advertiser HomeAdvisor: Contractors for Home Improvement in detail to understand its advertising strategy.
Trend of Category
There are many types of creatives. We mainly analyze the trend of the ad creative category of HomeAdvisor: Contractors for Home Improvement in the recent period. As of 2021-05-27, among the HomeAdvisor: Contractors for Home Improvement‘s ad creative, the Html category's proportion is 0.0%, Video category's proportion is 26.98%, Playable Ads category's proportion is 0.0%, Image category's proportion is 69.84%, Carousel category's proportion is 3.17%.
Ad Network Analysis
The network that SocialPeta monitors can cover almost all mainstream channels in the world. Understanding the competitor's advertising channels is the first step in marketing work. According to the analysis of SocialPeta, we can see that in the date of 2021-05-27, HomeAdvisor: Contractors for Home Improvement's the proportion of networks impressions are placed like this:
Instagram's proportion is 26.97%,
Facebook's proportion is 26.96%,
Audience Network's proportion is 26.75%,
Messenger's proportion is 17.41%,
Google Ads(Admob)'s proportion is 1.91%.
In the date of 2021-05-27, HomeAdvisor: Contractors for Home Improvement‘s network with the most ads is Instagram and its proportion is 23.81%.
3. Top 3 Ad Creative Analysis of HomeAdvisor: Contractors for Home Improvement
This is the detailed information of the top three ad creatives with the best performance among all ad creatives of HomeAdvisor: Contractors for Home Improvement. We can see some advertising trends.
Top 1 Ad Creative of HomeAdvisor: Contractors for Home Improvement
Ad Details ：
Headline ：Find Roofing Contractors
Text ：Find Pre-Screened Local Roof Professionals. See Ratings and Reviews!
Top 2 Ad Creative of HomeAdvisor: Contractors for Home Improvement
Ad Details ：
Headline ：Micros Masonry & Home Improvements, LLC
Text ：
Top 3 Ad Creative of HomeAdvisor: Contractors for Home Improvement
Ad Details ：
Headline ：Top-Rated Roofing Pros
Text ：Enter Your Zip Code & Connect to Local Roofing Experts. Fast & Free.
Basic Info of Top 3 Ad Creative
| 1st | 2nd | 3rd | |
| Duration | 335 | 687 | 286 |
| Popularity | 999 | 999 | 999 |
| Dimensions | 600 x 314 | 864 x 576 | 600 x 314 |
| Creative Type | Image | Image | Image |
| Network | Google Ads(Admob) | Google Ads(Admob) | |
| Related Ads | 1 | 1 | 1 |
| Countries | Canada,Australia,United States,United Kingdom | United States | Canada,United States,Australia,United Kingdom |
| Language | English | English | English |
Through the above analysis, we can see that the most effective channel for HomeAdvisor: Contractors for Home Improvement in recent advertising is Google Ads(Admob), and the main creative type is Image.
In conclusion: The above is a free HomeAdvisor: Contractors for Home Improvement's competitive intelligence analysis report. To do a good job of advertising, long-term accumulation is required. we need to constantly check the latest trends and competitive intelligence data. With the use of competitive intelligence tools like SocialPeta, Guangdada(Chinese version of SocialPeta), we can improve our ROI, and make competitor‘s fans ours. I hope that this ad creative analysis report will allow you to gain more.
If you want to check the relevant intelligence analysis of other apps similar to HomeAdvisor: Contractors for Home Improvement, you can click the app name below to view related reports, or you can find more info in ASOTools.