Honeywell Home Competitive Intelligence|Ad Analysis by SocialPeta

SocialPeta
SocialPeta

Competitive intelligence is the first step in our marketing intelligence work and one of the most important parts. Only when we understand the details of our competitors can we formulate a correct and effective marketing strategy.

In this report, SocialPeta analyzes the Honeywell Home’s ad analysis from multiple aspects and helps you see the competitive intelligence of top grossing apps Honeywell Home.

Now, I’ll tell you how to gain a competitive advantage by SocialPeta.

1. Basic Information of Honeywell Home

App Name : Honeywell Home

Logo

Honeywell Home-SocialPeta

OS : iOS

Network : Google Ads(Admob),Facebook,Instagram

Developer : Resideo Technologies, Inc.

Publisher : 2048 for TFBOYS,上海话 Pro—真人女声发音跟你一起学上海话,Ygopro,Voice Texting Pro,圣经中文版-Holy Bible英汉对照朗读播放器,Video Editor with Music Star,Dinosaur Mating Games,Erotic Dice

Total creative ads during the time period : 347

Duration : 820

Popularity : 21,758

2. Honeywell Home’s Competitive Intelligence

what is competitive intelligence? Competitive intelligence is the most important part of our marketing. Only when we fully understand the overall situation of our competitors and the market can we make accurate judgments.

Before advertising, we usually use various tools, such as SocialPeta, to check the details of competitors’ ads. In this report, we will analyze the recent advertising performance of advertiser Honeywell Home in detail to understand its advertising strategy.

Trend of Category

There are many types of creatives. We mainly analyze the trend of the ad creative category of Honeywell Home in the recent period. As of 2020-08-24, among the Honeywell Home‘s ad creative, the Html category’s proportion is 0.0%, Video category’s proportion is 100.0%, Playable Ads category’s proportion is 0.0%, Image category’s proportion is 0.0%, Carousel category’s proportion is 0.0%.

Ad Network Analysis

The network that SocialPeta monitors can cover almost all mainstream channels in the world. Understanding the competitor’s advertising channels is the first step in marketing work. According to the analysis of SocialPeta, we can see that in the date of 2020-08-24, Honeywell Home’s the proportion of networks impressions are placed like this:

Facebook’s proportion is 100.0%,

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In the date of 2020-08-24, Honeywell Home‘s network with the most ads is Facebook and its proportion is 100.0%.

3. Top 3 Ad Creative Analysis of Honeywell Home

This is the detailed information of the top three ad creatives with the best performance among all ad creatives of Honeywell Home. We can see some advertising trends.

Top 1 Ad Creative of Honeywell Home

Ad Details :

Headline :T5+ Smart Thermostat

Text :Control and monitor comfort from anywhere

Top 2 Ad Creative of Honeywell Home

Ad Details :

Headline :T9 Smart Thermostat with Smart Room Sensors

Text :Welcome to 'just right'.

Top 3 Ad Creative of Honeywell Home

Ad Details :

Headline :T9 Smart Thermostat with Smart Room Sensors

Text :Welcome to 'just right'.

Basic Info of Top 3 Ad Creative

  1st 2nd 3rd
Duration 76 39 39
Popularity 513 196 194
Dimensions 400 x 208 400 x 208 1200 x 628
Creative Type Video Video Image
Network Facebook Instagram Messenger
Related Ads 1 1 1
Countries United States United States United States
Language English English English

Through the above analysis, we can see that the most effective channel for Honeywell Home in recent advertising is Facebook, and the main creative type is Video.

In conclusion: The above is a free Honeywell Home’s competitive intelligence analysis report. To do a good job of advertising, long-term accumulation is required. we need to constantly check the latest trends and competitive intelligence data. With the use of competitive intelligence tools SocialPeta, we can improve our ROI,and make competitor‘s fans ours. I hope that this ad creative analysis report will allow you to gain more.

If you want to check the relevant intelligence analysis of other apps similar to Honeywell Home, you can click the app name below to view related reports.