Honor of Kings Competitive Intelligence|Ad Analysis by SocialPeta


Competitive intelligence is the first step in our marketing intelligence work and one of the most important parts. Only when we understand the details of our competitors can we formulate a correct and effective marketing strategy.

In this report, SocialPeta analyzes the Honor of Kings’s ad analysis from multiple aspects and helps you see the competitive intelligence of top grossing apps Honor of Kings.

Now, I’ll tell you how to gain a competitive advantage by SocialPeta.

1. Basic Information of Honor of Kings

App Name : Honor of Kings


Honor of Kings-SocialPeta

OS : Android

Network : Google Ads(Admob),Facebook,Instagram

Developer : Shenzhen Sky Dragon Technology Co., Ltd.

Publisher : Truyện YY - Đọc Truyện Offline,Truyện CV - Đọc Truyện Convert,Medieval Fantasy RPG (Choices Game),Zombie High (Choices Game),Paladins: Text Adventure RPG,Magic Rampage,Rogue's Choice

Total creative ads during the time period : 1,540

Duration : 277

Popularity : 145,638

2. Honor of Kings’s Competitive Intelligence

what is competitive intelligence? Competitive intelligence is the most important part of our marketing. Only when we fully understand the overall situation of our competitors and the market can we make accurate judgments.

Before advertising, we usually use various tools, such as SocialPeta, to check the details of competitors’ ads. In this report, we will analyze the recent advertising performance of advertiser Honor of Kings in detail to understand its advertising strategy.

Trend of Category

There are many types of creatives. We mainly analyze the trend of the ad creative category of Honor of Kings in the recent period. As of 2020-09-07, among the Honor of Kings‘s ad creative, the Html category’s proportion is 34.62%, Video category’s proportion is 42.31%, Playable Ads category’s proportion is 0.0%, Image category’s proportion is 19.23%, Carousel category’s proportion is 3.85%.

Ad Network Analysis

The network that SocialPeta monitors can cover almost all mainstream channels in the world. Understanding the competitor’s advertising channels is the first step in marketing work. According to the analysis of SocialPeta, we can see that in the date of 2020-09-07, Honor of Kings’s the proportion of networks impressions are placed like this:

Google Ads(Admob)’s proportion is 100.0%,

’s proportion is ,

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In the date of 2020-09-07, Honor of Kings‘s network with the most ads is Google Ads(Admob) and its proportion is 100.0%.

3. Top 3 Ad Creative Analysis of Honor of Kings

This is the detailed information of the top three ad creatives with the best performance among all ad creatives of Honor of Kings. We can see some advertising trends.

Top 1 Ad Creative of Honor of Kings

Ad Details :

Headline :Free heroes, free2play

Text :

Top 2 Ad Creative of Honor of Kings

Ad Details :

Headline :NOT FOR KIDS!

Text :

Top 3 Ad Creative of Honor of Kings

Ad Details :

Headline :NOT FOR KIDS!

Text :

Basic Info of Top 3 Ad Creative

  1st 2nd 3rd
Duration 102 100 97
Popularity 828 812 788
Dimensions 400 x 400 320 x 400 320 x 400
Creative Type Video Video Video
Network Facebook Facebook Facebook
Related Ads 1 1 1
Countries United States United States United States
Language NA German German

Through the above analysis, we can see that the most effective channel for Honor of Kings in recent advertising is Facebook, and the main creative type is Video.

In conclusion: The above is a free Honor of Kings’s competitive intelligence analysis report. To do a good job of advertising, long-term accumulation is required. we need to constantly check the latest trends and competitive intelligence data. With the use of competitive intelligence tools SocialPeta, we can improve our ROI,and make competitor‘s fans ours. I hope that this ad creative analysis report will allow you to gain more.

If you want to check the relevant intelligence analysis of other apps similar to Honor of Kings, you can click the app name below to view related reports.