HS - Helsingin Sanomat Competitive Intelligence|Ad Analysis by SocialPeta

SocialPeta
SocialPeta

Competitive intelligence is the first step in our marketing intelligence work and one of the most important parts. Only when we understand the details of our competitors can we formulate a correct and effective marketing strategy.

In this report, SocialPeta analyzes the HS - Helsingin Sanomat’s ad analysis from multiple aspects and helps you see the competitive intelligence of top grossing apps HS - Helsingin Sanomat.

Now, I’ll tell you how to gain a competitive advantage by SocialPeta.

1. Basic Information of HS - Helsingin Sanomat

App Name : HS - Helsingin Sanomat

Logo

HS - Helsingin Sanomat-SocialPeta

OS : iOS

Network : Facebook,Instagram,Audience Network

Developer : Sanoma Media Finland

Publisher : TopBuzz: Notícias,Vídeos, GIFs,OLX Clasificados,Fotor - Photo Editor & Collage,开箱模拟器 for 皇室战争,GulogGratis: Køb & sælg,拼立得 - 美圖拼圖相機

Total creative ads during the time period : 397

Duration : 984

Popularity : 104,748

2. HS - Helsingin Sanomat’s Competitive Intelligence

what is competitive intelligence? Competitive intelligence is the most important part of our marketing. Only when we fully understand the overall situation of our competitors and the market can we make accurate judgments.

Before advertising, we usually use various tools, such as SocialPeta, to check the details of competitors’ ads. In this report, we will analyze the recent advertising performance of advertiser HS - Helsingin Sanomat in detail to understand its advertising strategy.

Trend of Category

There are many types of creatives. We mainly analyze the trend of the ad creative category of HS - Helsingin Sanomat in the recent period. As of 2020-09-06, among the HS - Helsingin Sanomat‘s ad creative, the Html category’s proportion is 0.0%, Video category’s proportion is 0.0%, Playable Ads category’s proportion is 0.0%, Image category’s proportion is 100.0%, Carousel category’s proportion is 0.0%.

Ad Network Analysis

The network that SocialPeta monitors can cover almost all mainstream channels in the world. Understanding the competitor’s advertising channels is the first step in marketing work. According to the analysis of SocialPeta, we can see that in the date of 2020-09-06, HS - Helsingin Sanomat’s the proportion of networks impressions are placed like this:

Instagram’s proportion is 100.0%,

’s proportion is ,

’s proportion is ,

’s proportion is ,

’s proportion is .

In the date of 2020-09-06, HS - Helsingin Sanomat‘s network with the most ads is Instagram and its proportion is 100.0%.

3. Top 3 Ad Creative Analysis of HS - Helsingin Sanomat

This is the detailed information of the top three ad creatives with the best performance among all ad creatives of HS - Helsingin Sanomat. We can see some advertising trends.

Top 1 Ad Creative of HS - Helsingin Sanomat

Ad Details :

Headline :Hyvästi muovipillit: EU-parlamentti hyväksyi kertakäyttömuoveja kieltävän direktiivin

Text :Direktiivi vaatii vielä ministerineuvoston hyväksynnän. Kielto tulisi voimaan kahden vuoden siirtymäajan jälkeen.

Top 2 Ad Creative of HS - Helsingin Sanomat

Ad Details :

Headline :HS-selvitys: Helsinki syö ja juo täysin eri tavalla kuin muu Suomi: kauramaito maistuu parhaiten Kallion seudulla, jossa se on jo lähes korvannut lehmänmaidon

Text :Helsingissä ostetaan vähintään kaksinkertainen määrä kasviperäisiä jauhelihan ja maidon korvikkeita sekä ale-tyyppisiä oluita muuhun Suomeen verrattuna. Helsingin henkinen vastakohta löytyy Kouvolasta.

Top 3 Ad Creative of HS - Helsingin Sanomat

Ad Details :

Headline :”Virossa on meneillään hyökkäys kansa­kunnan sielua vastaan”, sanoo maan uusi valtio­varain­ministeri – HS kävi selvittämässä, mitä naapurissamme oikein tapahtuu

Text :Nationalistipuolue Ekre pääsi hallitukseen, ja Virossa kuohuu edelleen. Valtiovarainministeri Martin Helmen mukaan Ekre on vastareaktio ”kulttuurimarxilaiselle hyökkäykselle kansakunnan sielua vastaan”.

Basic Info of Top 3 Ad Creative

  1st 2nd 3rd
Duration 360 344 466
Popularity 999 999 999
Dimensions 1200 x 630 1200 x 630 468 x 263
Creative Type Image Image Image
Network Facebook Facebook Facebook
Related Ads 1 1 1
Countries Finland Finland Finland
Language NA NA NA

Through the above analysis, we can see that the most effective channel for HS - Helsingin Sanomat in recent advertising is Facebook, and the main creative type is Image.

In conclusion: The above is a free HS - Helsingin Sanomat’s competitive intelligence analysis report. To do a good job of advertising, long-term accumulation is required. we need to constantly check the latest trends and competitive intelligence data. With the use of competitive intelligence tools SocialPeta, we can improve our ROI,and make competitor‘s fans ours. I hope that this ad creative analysis report will allow you to gain more.

If you want to check the relevant intelligence analysis of other apps similar to HS - Helsingin Sanomat, you can click the app name below to view related reports.