HS - Helsingin Sanomat Competitive Intelligence｜Ad Analysis by SocialPeta
Competitive intelligence is the first step in our marketing intelligence work and one of the most important parts. Only when we understand the details of our competitors can we formulate a correct and effective marketing strategy.
In this report, SocialPeta analyzes the HS - Helsingin Sanomat's ad analysis from multiple aspects and helps you see the competitive intelligence of top grossing apps HS - Helsingin Sanomat.
Now, I'll tell you how to gain a competitive advantage by SocialPeta.
1. Basic Information of HS - Helsingin Sanomat
App Name : HS - Helsingin Sanomat
Logo：
OS : iOS
Network : Facebook,Instagram,Messenger
Developer : Sanoma Media Finland
Publisher : Instagram,Facebook,TopBuzz: Notícias,Vídeos, GIFs,OLX Classifieds,Fotor - Photo Editor&Collage,Il Mio Stipendio Netto
Total creative ads during the time period : 1,925
Duration : 1,174
Popularity : 221,901
Check ASO Keywords of HS - Helsingin Sanomat
2. HS - Helsingin Sanomat’s Competitive Intelligence
what is competitive intelligence? Competitive intelligence is the most important part of our marketing. Only when we fully understand the overall situation of our competitors and the market can we make accurate judgments.
Before advertising, we usually use various tools, such as SocialPeta, to check the details of competitors' ads. In this report, we will analyze the recent advertising performance of advertiser HS - Helsingin Sanomat in detail to understand its advertising strategy.
Trend of Category
There are many types of creatives. We mainly analyze the trend of the ad creative category of HS - Helsingin Sanomat in the recent period. As of 2021-03-15, among the HS - Helsingin Sanomat‘s ad creative, the Html category's proportion is 0.0%, Video category's proportion is 0.0%, Playable Ads category's proportion is 0.0%, Image category's proportion is 100.0%, Carousel category's proportion is 0.0%.
Ad Network Analysis
The network that SocialPeta monitors can cover almost all mainstream channels in the world. Understanding the competitor's advertising channels is the first step in marketing work. According to the analysis of SocialPeta, we can see that in the date of 2021-03-15, HS - Helsingin Sanomat's the proportion of networks impressions are placed like this:
Instagram's proportion is 36.32%,
Messenger's proportion is 36.32%,
Facebook's proportion is 27.37%,
's proportion is ,
's proportion is .
In the date of 2021-03-15, HS - Helsingin Sanomat‘s network with the most ads is Facebook and its proportion is 33.33%.
3. Top 3 Ad Creative Analysis of HS - Helsingin Sanomat
This is the detailed information of the top three ad creatives with the best performance among all ad creatives of HS - Helsingin Sanomat. We can see some advertising trends.
Top 1 Ad Creative of HS - Helsingin Sanomat
Ad Details ：
Headline ：Mitä tehdä tuhansille vangituille Isis-taistelijoille? Vastaus selviää väistämättä pian, ja ministeri Häkkäsen ehdotus on osoittautumassa mahdottomaksi
Text ：Ajatus Isisin taistelijoiden tuomitsemisesta kansainvälisessä erityistuomioistuimessa on epärealistinen. Ratkaisut pitäisi tehdä kuukausissa, ja tuomioistuinten perustamiseen kuluu vuosia.
Top 2 Ad Creative of HS - Helsingin Sanomat
Ad Details ：
Headline ：Inflaatio mittaa talouden sykettä, mutta nyt jokin tuntuu olevan pielessä
Text ：Verraten voimakkaasta talouskasvusta huolimatta inflaatiovauhti on ollut hidasta etenkin euroalueella ja Yhdysvalloissa.
Top 3 Ad Creative of HS - Helsingin Sanomat
Ad Details ：
Headline ：Naisviha, väkivalta ja viittaukset politiikkaan ovat tehneet Handmaid’s Talesta melkein liian ahdistavaa katsottavaa, mutta nyt todellinen sukupuolten sota näyttää vihdoin alkavan
Text ：Handmaid’s Talen kolmannella tuotantokaudella väkivalta ja ahdistus muuttavat muotoaan. Kritiikki Donald Trumpin politiikkaa kohtaan teki sarjasta ilmiön, ja nyt Offredin vastapariksi näyttää muodostuvan kovasti Steve Bannonin oloinen mies.
Basic Info of Top 3 Ad Creative
| 1st | 2nd | 3rd | |
| Duration | 490 | 477 | 445 |
| Popularity | 999 | 999 | 999 |
| Dimensions | 468 x 263 | 468 x 263 | 468 x 264 |
| Creative Type | Image | Image | Image |
| Network | |||
| Related Ads | 1 | 1 | 1 |
| Countries | Finland | Finland | Finland |
| Language | NA | NA | NA |
Through the above analysis, we can see that the most effective channel for HS - Helsingin Sanomat in recent advertising is Facebook, and the main creative type is Image.
In conclusion: The above is a free HS - Helsingin Sanomat's competitive intelligence analysis report. To do a good job of advertising, long-term accumulation is required. we need to constantly check the latest trends and competitive intelligence data. With the use of competitive intelligence tools like SocialPeta, Guangdada(Chinese version of SocialPeta), we can improve our ROI, and make competitor‘s fans ours. I hope that this ad creative analysis report will allow you to gain more.
If you want to check the relevant intelligence analysis of other apps similar to HS - Helsingin Sanomat, you can click the app name below to view related reports, or you can find more info in ASOTools.