Hugo Competitive Intelligence｜Ad Analysis by SocialPeta
Competitive intelligence is the first step in our marketing intelligence work and one of the most important parts. Only when we understand the details of our competitors can we formulate a correct and effective marketing strategy.
In this report, SocialPeta analyzes the Hugo's ad analysis from multiple aspects and helps you see the competitive intelligence of top grossing apps Hugo.
Now, I'll tell you how to gain a competitive advantage by SocialPeta.
1. Basic Information of Hugo
App Name : Hugo
Logo：
OS : iOS
Network : Facebook,Instagram,Audience Network
Developer : Hugo Technologies
Publisher : Instagram,Facebook,Fotor - Photo Editor&Collage,GulogGratis,Montage Video Musique,开箱模拟器 for 皇室战争
Total creative ads during the time period : 5,172
Duration : 1,056
Popularity : 389,283
Check ASO Keywords of Hugo
2. Hugo’s Competitive Intelligence
what is competitive intelligence? Competitive intelligence is the most important part of our marketing. Only when we fully understand the overall situation of our competitors and the market can we make accurate judgments.
Before advertising, we usually use various tools, such as SocialPeta, to check the details of competitors' ads. In this report, we will analyze the recent advertising performance of advertiser Hugo in detail to understand its advertising strategy.
Trend of Category
There are many types of creatives. We mainly analyze the trend of the ad creative category of Hugo in the recent period. As of 2021-03-15, among the Hugo‘s ad creative, the Html category's proportion is 0.0%, Video category's proportion is 9.61%, Playable Ads category's proportion is 0.0%, Image category's proportion is 90.22%, Carousel category's proportion is 0.17%.
Ad Network Analysis
The network that SocialPeta monitors can cover almost all mainstream channels in the world. Understanding the competitor's advertising channels is the first step in marketing work. According to the analysis of SocialPeta, we can see that in the date of 2021-03-15, Hugo's the proportion of networks impressions are placed like this:
Instagram's proportion is 25.51%,
Facebook's proportion is 25.47%,
Audience Network's proportion is 25.47%,
Messenger's proportion is 23.55%,
's proportion is .
In the date of 2021-03-15, Hugo‘s network with the most ads is Instagram and its proportion is 26.14%.
3. Top 3 Ad Creative Analysis of Hugo
This is the detailed information of the top three ad creatives with the best performance among all ad creatives of Hugo. We can see some advertising trends.
Top 1 Ad Creative of Hugo
Ad Details ：
Headline ：hugo App
Text ：
Top 2 Ad Creative of Hugo
Ad Details ：
Headline ：¡hugo Súper App!
Text ：
Top 3 Ad Creative of Hugo
Ad Details ：
Headline ：Hugo - Lo mejor de tu ciudad en minutos
Text ：Hugo es una aplicación móvil que permite a los usuarios convenientemente puedan ordenar comida de sus restaurantes favoritos, bebidas, medicinas y supermercado desde la palma de su mano y obtenerlos en cuestión de minutos ya sea en su casa u oficina.
Basic Info of Top 3 Ad Creative
| 1st | 2nd | 3rd | |
| Duration | 90 | 79 | 76 |
| Popularity | 705 | 610 | 522 |
| Dimensions | 400 x 224 | 400 x 224 | 1080 x 1080 |
| Creative Type | Video | Video | Image |
| Network | Audience Network | Audience Network | |
| Related Ads | 1 | 1 | 1 |
| Countries | Dominican | Honduras | Honduras |
| Language | Filipino | English | Spanish |
Through the above analysis, we can see that the most effective channel for Hugo in recent advertising is Audience Network, and the main creative type is Video.
In conclusion: The above is a free Hugo's competitive intelligence analysis report. To do a good job of advertising, long-term accumulation is required. we need to constantly check the latest trends and competitive intelligence data. With the use of competitive intelligence tools like SocialPeta, Guangdada(Chinese version of SocialPeta), we can improve our ROI, and make competitor‘s fans ours. I hope that this ad creative analysis report will allow you to gain more.
If you want to check the relevant intelligence analysis of other apps similar to Hugo, you can click the app name below to view related reports, or you can find more info in ASOTools.