thredUP Competitive Intelligence｜Ad Analysis by SocialPeta
Competitive intelligence is the first step in our marketing intelligence work and one of the most important parts. Only when we understand the details of our competitors can we formulate a correct and effective marketing strategy.
In this report, SocialPeta analyzes the thredUP's ad analysis from multiple aspects and helps you see the competitive intelligence of top grossing apps thredUP.
Now, I'll tell you how to gain a competitive advantage by SocialPeta.
1. Basic Information of thredUP
App Name : thredUP
Logo：
OS : iOS
Network : Facebook,Audience Network,Instagram
Developer : thredUP
Publisher : Instagram,Facebook,Fotor - Photo Editor&Collage,PhotoGrid Video Collage maker,GulogGratis,TopBuzz: Notícias,Vídeos, GIFs
Total creative ads during the time period : 2,787
Duration : 1,747
Popularity : 412,603
Check ASO Keywords of thredUP
2. thredUP’s Competitive Intelligence
what is competitive intelligence? Competitive intelligence is the most important part of our marketing. Only when we fully understand the overall situation of our competitors and the market can we make accurate judgments.
Before advertising, we usually use various tools, such as SocialPeta, to check the details of competitors' ads. In this report, we will analyze the recent advertising performance of advertiser thredUP in detail to understand its advertising strategy.
Trend of Category
There are many types of creatives. We mainly analyze the trend of the ad creative category of thredUP in the recent period. As of 2021-03-15, among the thredUP‘s ad creative, the Html category's proportion is 0.0%, Video category's proportion is 10.26%, Playable Ads category's proportion is 0.0%, Image category's proportion is 61.54%, Carousel category's proportion is 28.21%.
Ad Network Analysis
The network that SocialPeta monitors can cover almost all mainstream channels in the world. Understanding the competitor's advertising channels is the first step in marketing work. According to the analysis of SocialPeta, we can see that in the date of 2021-03-15, thredUP's the proportion of networks impressions are placed like this:
Instagram's proportion is 43.16%,
Facebook's proportion is 19.02%,
Audience Network's proportion is 19.02%,
Messenger's proportion is 18.8%,
's proportion is .
In the date of 2021-03-15, thredUP‘s network with the most ads is Facebook and its proportion is 25.64%.
3. Top 3 Ad Creative Analysis of thredUP
This is the detailed information of the top three ad creatives with the best performance among all ad creatives of thredUP. We can see some advertising trends.
Top 1 Ad Creative of thredUP
Ad Details ：
Headline ：COACH Up to 75% Off
Text ：Shop OVER 2,000 Secondhand COACH Handbags, ALWAYS up to 75% off. Scoop 'em up before they're gone forever 🛒🏃♀ Access exclusive discounts on all your favorite brands and styles at thredUP, the world's largest online consignment and thrift store!
Top 2 Ad Creative of thredUP
Ad Details ：
Headline ：Shop Consigned Designer, Verified for Authenticity
Text ：thredUP is the world’s largest online thrift store where you can buy and sell high-quality secondhand clothes. Find your favorite brands at up to 90% off.
Top 3 Ad Creative of thredUP
Ad Details ：
Headline ：Shop Your Favorite Dress Brands At 90% Off
Text ：Discover amazing deals from over 35,000 brands at thredUP, the world's largest online thrift store.
Basic Info of Top 3 Ad Creative
| 1st | 2nd | 3rd | |
| Duration | 1 | 318 | 339 |
| Popularity | 999 | 999 | 999 |
| Dimensions | 720 x 720 | 1200 x 1200 | 1200 x 1200 |
| Creative Type | Image | Image | Image |
| Network | |||
| Related Ads | 1 | 1 | 1 |
| Countries | United States | United States | United States,Canada |
| Language | English | English | English |
Through the above analysis, we can see that the most effective channel for thredUP in recent advertising is Facebook, and the main creative type is Image.
In conclusion: The above is a free thredUP's competitive intelligence analysis report. To do a good job of advertising, long-term accumulation is required. we need to constantly check the latest trends and competitive intelligence data. With the use of competitive intelligence tools like SocialPeta, Guangdada(Chinese version of SocialPeta), we can improve our ROI, and make competitor‘s fans ours. I hope that this ad creative analysis report will allow you to gain more.
If you want to check the relevant intelligence analysis of other apps similar to thredUP, you can click the app name below to view related reports, or you can find more info in ASOTools.