idealo: Online Shopping Product & Price Comparison Competitive Intelligence｜Ad Analysis by SocialPeta
Competitive intelligence is the first step in our marketing intelligence work and one of the most important parts. Only when we understand the details of our competitors can we formulate a correct and effective marketing strategy.
In this report, SocialPeta analyzes the idealo: Online Shopping Product & Price Comparison's ad analysis from multiple aspects and helps you see the competitive intelligence of top grossing apps idealo: Online Shopping Product & Price Comparison.
Now, I'll tell you how to gain a competitive advantage by SocialPeta.
1. Basic Information of idealo: Online Shopping Product & Price Comparison
App Name : idealo: Online Shopping Product & Price Comparison
Logo：
OS : Android
Network : Audience Network,Facebook,Instagram
Developer : idealo internet GmbH
Publisher : Korean Food Recipes - 10k Recipes,Photo Editor & Pic Collage - Sweet Selfie Camera,Tandem Language Exchange: Speak & learn languages,BeSoccer - Soccer Live Score,USA Weather forecast,SHAREit - Transfer & Share,Treehouse Table,YouCam Nails - Manicure Salon for Custom Nail Art,Instagram
Total creative ads during the time period : 10,000
Duration : 1,917
Popularity : 5,983,398
Check ASO Keywords of idealo: Online Shopping Product & Price Comparison
2. idealo: Online Shopping Product & Price Comparison’s Competitive Intelligence
what is competitive intelligence? Competitive intelligence is the most important part of our marketing. Only when we fully understand the overall situation of our competitors and the market can we make accurate judgments.
Before advertising, we usually use various tools, such as SocialPeta, to check the details of competitors' ads. In this report, we will analyze the recent advertising performance of advertiser idealo: Online Shopping Product & Price Comparison in detail to understand its advertising strategy.
Trend of Category
There are many types of creatives. We mainly analyze the trend of the ad creative category of idealo: Online Shopping Product & Price Comparison in the recent period. As of 2021-03-16, among the idealo: Online Shopping Product & Price Comparison‘s ad creative, the Html category's proportion is 0.0%, Video category's proportion is 93.1%, Playable Ads category's proportion is 0.0%, Image category's proportion is 6.9%, Carousel category's proportion is 0.0%.
Ad Network Analysis
The network that SocialPeta monitors can cover almost all mainstream channels in the world. Understanding the competitor's advertising channels is the first step in marketing work. According to the analysis of SocialPeta, we can see that in the date of 2021-03-16, idealo: Online Shopping Product & Price Comparison's the proportion of networks impressions are placed like this:
Facebook's proportion is 29.09%,
Messenger's proportion is 26.89%,
Audience Network's proportion is 22.87%,
Instagram's proportion is 21.16%,
's proportion is .
In the date of 2021-03-16, idealo: Online Shopping Product & Price Comparison‘s network with the most ads is Facebook and its proportion is 31.03%.
3. Top 3 Ad Creative Analysis of idealo: Online Shopping Product & Price Comparison
This is the detailed information of the top three ad creatives with the best performance among all ad creatives of idealo: Online Shopping Product & Price Comparison. We can see some advertising trends.
Top 1 Ad Creative of idealo: Online Shopping Product & Price Comparison
Ad Details ：
Headline ：Preisvergleich
Text ：www.idealo.de
Top 2 Ad Creative of idealo: Online Shopping Product & Price Comparison
Ad Details ：
Headline ：idealo.de - Deutschlands großer Preisvergleich. Einfach alles. Bequem nach Hause.
Text ：
Top 3 Ad Creative of idealo: Online Shopping Product & Price Comparison
Ad Details ：
Headline ：idealo.de - Deutschlands großer Preisvergleich. Einfach alles. Bequem nach Hause.
Text ：
Basic Info of Top 3 Ad Creative
| 1st | 2nd | 3rd | |
| Duration | 184 | 142 | 142 |
| Popularity | 993 | 961 | 961 |
| Dimensions | 2048 x 339 | 400 x 400 | 224 x 400 |
| Creative Type | Image | Video | Video |
| Network | YouTube | ||
| Related Ads | 1 | 1 | 1 |
| Countries | Greece,Thailand,Georgia,Algeria,Philippines,Egypt,Romania,Netherlands,Colombia,United States,Kazakhstan,Slovak,Indonesia,Croatia,Turkey,Serbia and Montenegro,Vietnam,Germany,Saudi Arabia,Sweden | Germany | Germany |
| Language | German | German | German |
Through the above analysis, we can see that the most effective channel for idealo: Online Shopping Product & Price Comparison in recent advertising is YouTube, and the main creative type is Image.
In conclusion: The above is a free idealo: Online Shopping Product & Price Comparison's competitive intelligence analysis report. To do a good job of advertising, long-term accumulation is required. we need to constantly check the latest trends and competitive intelligence data. With the use of competitive intelligence tools like SocialPeta, Guangdada(Chinese version of SocialPeta), we can improve our ROI, and make competitor‘s fans ours. I hope that this ad creative analysis report will allow you to gain more.
If you want to check the relevant intelligence analysis of other apps similar to idealo: Online Shopping Product & Price Comparison, you can click the app name below to view related reports, or you can find more info in ASOTools.