iFit: At Home Fitness Workout Competitive Intelligence｜Ad Analysis by SocialPeta
Competitive intelligence is the first step in our marketing intelligence work and one of the most important parts. Only when we understand the details of our competitors can we formulate a correct and effective marketing strategy.
In this report, SocialPeta analyzes the iFit: At Home Fitness Workout's ad analysis from multiple aspects and helps you see the competitive intelligence of top grossing apps iFit: At Home Fitness Workout.
Now, I'll tell you how to gain a competitive advantage by SocialPeta.
1. Basic Information of iFit: At Home Fitness Workout
App Name : iFit: At Home Fitness Workout
Logo：
OS : iOS
Network : Google Ads(Admob),Facebook,Instagram
Developer : ICON Health & Fitness, Inc.
Publisher : Instagram,Facebook,空気読み力,Minesweeper Lv999,משחקי חשבון - כפל וחילוק,Dinosaur Puzzle - Amazing Dinosaurs Puzzles Games for kids
Total creative ads during the time period : 304
Duration : 335
Popularity : 34,909
Check ASO Keywords of iFit: At Home Fitness Workout
2. iFit: At Home Fitness Workout’s Competitive Intelligence
what is competitive intelligence? Competitive intelligence is the most important part of our marketing. Only when we fully understand the overall situation of our competitors and the market can we make accurate judgments.
Before advertising, we usually use various tools, such as SocialPeta, to check the details of competitors' ads. In this report, we will analyze the recent advertising performance of advertiser iFit: At Home Fitness Workout in detail to understand its advertising strategy.
Trend of Category
There are many types of creatives. We mainly analyze the trend of the ad creative category of iFit: At Home Fitness Workout in the recent period. As of 2021-03-16, among the iFit: At Home Fitness Workout‘s ad creative, the Html category's proportion is 0.0%, Video category's proportion is 66.67%, Playable Ads category's proportion is 0.0%, Image category's proportion is 33.33%, Carousel category's proportion is 0.0%.
Ad Network Analysis
The network that SocialPeta monitors can cover almost all mainstream channels in the world. Understanding the competitor's advertising channels is the first step in marketing work. According to the analysis of SocialPeta, we can see that in the date of 2021-03-16, iFit: At Home Fitness Workout's the proportion of networks impressions are placed like this:
Messenger's proportion is 26.12%,
Instagram's proportion is 24.77%,
Facebook's proportion is 24.7%,
Audience Network's proportion is 24.41%,
's proportion is .
In the date of 2021-03-16, iFit: At Home Fitness Workout‘s network with the most ads is Facebook and its proportion is 25.0%.
3. Top 3 Ad Creative Analysis of iFit: At Home Fitness Workout
This is the detailed information of the top three ad creatives with the best performance among all ad creatives of iFit: At Home Fitness Workout. We can see some advertising trends.
Top 1 Ad Creative of iFit: At Home Fitness Workout
Ad Details ：
Headline ：Access thousands of workouts with top trainers that you can do right on your treadmill!
Text ：Explore thousands of trainer-led workouts, right from your phone. You'll be able to work out with iFit wherever you go, whether you have fitness equipment or not!
Top 2 Ad Creative of iFit: At Home Fitness Workout
Ad Details ：
Headline ：Access thousands of workouts with top trainers that you can do right on your elliptical!
Text ：Explore thousands of trainer-led workouts, right from your phone. You'll be able to work out with iFit wherever you go, whether you have fitness equipment or not!
Top 3 Ad Creative of iFit: At Home Fitness Workout
Ad Details ：
Headline ：Access thousands of bodyweight, yoga, and cross-training workouts you can do at home!
Text ：Explore thousands of trainer-led workouts, right from your phone. You'll be able to work out with iFit wherever you go, whether you have fitness equipment or not!
Basic Info of Top 3 Ad Creative
| 1st | 2nd | 3rd | |
| Duration | 43 | 43 | 43 |
| Popularity | 220 | 220 | 220 |
| Dimensions | 1200 x 1200 | 1200 x 630 | 1200 x 1200 |
| Creative Type | Image | Image | Image |
| Network | |||
| Related Ads | 1 | 1 | 1 |
| Countries | United States,Australia,Canada,United Kingdom | Canada,United Kingdom,Australia,United States | United States,United Kingdom,Australia,Canada |
| Language | English | English | English |
Through the above analysis, we can see that the most effective channel for iFit: At Home Fitness Workout in recent advertising is Instagram, and the main creative type is Image.
In conclusion: The above is a free iFit: At Home Fitness Workout's competitive intelligence analysis report. To do a good job of advertising, long-term accumulation is required. we need to constantly check the latest trends and competitive intelligence data. With the use of competitive intelligence tools like SocialPeta, Guangdada(Chinese version of SocialPeta), we can improve our ROI, and make competitor‘s fans ours. I hope that this ad creative analysis report will allow you to gain more.
If you want to check the relevant intelligence analysis of other apps similar to iFit: At Home Fitness Workout, you can click the app name below to view related reports, or you can find more info in ASOTools.