Ik fiets Competitive Intelligence｜Ad Analysis by SocialPeta
Competitive intelligence is the first step in our marketing intelligence work and one of the most important parts. Only when we understand the details of our competitors can we formulate a correct and effective marketing strategy.
In this report, SocialPeta analyzes the Ik fiets's ad analysis from multiple aspects and helps you see the competitive intelligence of top grossing apps Ik fiets.
Now, I'll tell you how to gain a competitive advantage by SocialPeta.
1. Basic Information of Ik fiets
App Name : Ik fiets
Logo：
OS : Android
Network : Instagram,Facebook,Audience Network
Developer : Mobidot B.V.
Publisher : Instagram,Facebook
Total creative ads during the time period : 52
Duration : 314
Popularity : 5,419
Check ASO Keywords of Ik fiets
2. Ik fiets’s Competitive Intelligence
what is competitive intelligence? Competitive intelligence is the most important part of our marketing. Only when we fully understand the overall situation of our competitors and the market can we make accurate judgments.
Before advertising, we usually use various tools, such as SocialPeta, to check the details of competitors' ads. In this report, we will analyze the recent advertising performance of advertiser Ik fiets in detail to understand its advertising strategy.
Trend of Category
There are many types of creatives. We mainly analyze the trend of the ad creative category of Ik fiets in the recent period. As of 2021-05-13, among the Ik fiets‘s ad creative, the Html category's proportion is 0.0%, Video category's proportion is 100.0%, Playable Ads category's proportion is 0.0%, Image category's proportion is 0.0%, Carousel category's proportion is 0.0%.
Ad Network Analysis
The network that SocialPeta monitors can cover almost all mainstream channels in the world. Understanding the competitor's advertising channels is the first step in marketing work. According to the analysis of SocialPeta, we can see that in the date of 2021-05-13, Ik fiets's the proportion of networks impressions are placed like this:
Instagram's proportion is 55.74%,
Facebook's proportion is 44.26%,
's proportion is ,
's proportion is ,
's proportion is .
In the date of 2021-05-13, Ik fiets‘s network with the most ads is Facebook and its proportion is 50.0%.
3. Top 3 Ad Creative Analysis of Ik fiets
This is the detailed information of the top three ad creatives with the best performance among all ad creatives of Ik fiets. We can see some advertising trends.
Top 1 Ad Creative of Ik fiets
Ad Details ：
Headline ：Download de Ik fiets app
Text ：Even geen ritjes met het OV? Pak de fiets naar je werk! Download de Ik fiets app, registreer je ritten en spaar voor beloningen naar keuze.
Top 2 Ad Creative of Ik fiets
Ad Details ：
Headline ：Download de Ik fiets app
Text ：
Top 3 Ad Creative of Ik fiets
Ad Details ：
Headline ：Download de Ik fiets app
Text ：Blijf net als Arno uit Maarssen de winter doortrappen 🚴🏻 en laat je fietsritten vastleggen met de Ik fiets app. Daarmee spaar je punten en krijg je leuke kortingen en aanbiedingen! Je dag start beter met wat fietskilometers in de benen. 📲 👇🏼.
Basic Info of Top 3 Ad Creative
| 1st | 2nd | 3rd | |
| Duration | 76 | 49 | 32 |
| Popularity | 550 | 273 | 155 |
| Dimensions | 426 x 426 | 426 x 426 | 426 x 426 |
| Creative Type | Video | Video | Video |
| Network | |||
| Related Ads | 1 | 1 | 1 |
| Countries | Netherlands | Netherlands | Suriname,Netherlands |
| Language | Dutch | English | Dutch |
Through the above analysis, we can see that the most effective channel for Ik fiets in recent advertising is Instagram, and the main creative type is Video.
In conclusion: The above is a free Ik fiets's competitive intelligence analysis report. To do a good job of advertising, long-term accumulation is required. we need to constantly check the latest trends and competitive intelligence data. With the use of competitive intelligence tools like SocialPeta, Guangdada(Chinese version of SocialPeta), we can improve our ROI, and make competitor‘s fans ours. I hope that this ad creative analysis report will allow you to gain more.
If you want to check the relevant intelligence analysis of other apps similar to Ik fiets, you can click the app name below to view related reports, or you can find more info in ASOTools.