Shoprite SA Competitive Intelligence｜Ad Analysis by SocialPeta
Competitive intelligence is the first step in our marketing intelligence work and one of the most important parts. Only when we understand the details of our competitors can we formulate a correct and effective marketing strategy.
In this report, SocialPeta analyzes the Shoprite SA's ad analysis from multiple aspects and helps you see the competitive intelligence of top grossing apps Shoprite SA.
Now, I'll tell you how to gain a competitive advantage by SocialPeta.
1. Basic Information of Shoprite SA
App Name : Shoprite SA
Logo：
OS : Android
Network : Facebook,Instagram,Audience Network
Developer : Shoprite Checkers (PTY) LTD
Publisher : Instagram,Facebook,地铁跑酷 - 官方中文版,Water Drink Reminder,Video Editor for Youtube & Video Maker - My Movie
Total creative ads during the time period : 417
Duration : 895
Popularity : 22,726
Check ASO Keywords of Shoprite SA
2. Shoprite SA’s Competitive Intelligence
what is competitive intelligence? Competitive intelligence is the most important part of our marketing. Only when we fully understand the overall situation of our competitors and the market can we make accurate judgments.
Before advertising, we usually use various tools, such as SocialPeta, to check the details of competitors' ads. In this report, we will analyze the recent advertising performance of advertiser Shoprite SA in detail to understand its advertising strategy.
Trend of Category
There are many types of creatives. We mainly analyze the trend of the ad creative category of Shoprite SA in the recent period. As of 2021-02-21, among the Shoprite SA‘s ad creative, the Html category's proportion is 0.0%, Video category's proportion is 20.0%, Playable Ads category's proportion is 0.0%, Image category's proportion is 0.0%, Carousel category's proportion is 80.0%.
Ad Network Analysis
The network that SocialPeta monitors can cover almost all mainstream channels in the world. Understanding the competitor's advertising channels is the first step in marketing work. According to the analysis of SocialPeta, we can see that in the date of 2021-02-21, Shoprite SA's the proportion of networks impressions are placed like this:
Audience Network's proportion is 40.0%,
Messenger's proportion is 40.0%,
Instagram's proportion is 20.0%,
's proportion is ,
's proportion is .
In the date of 2021-02-21, Shoprite SA‘s network with the most ads is Audience Network and its proportion is 40.0%.
3. Top 3 Ad Creative Analysis of Shoprite SA
This is the detailed information of the top three ad creatives with the best performance among all ad creatives of Shoprite SA. We can see some advertising trends.
Top 1 Ad Creative of Shoprite SA
Ad Details ：
Headline ：#GetKnected
Text ：Don’t miss out on these awesome holiday deals. Available at K’nect stores. Valid 23 Nov – 17Jan 2021. #GetKnected📲
Top 2 Ad Creative of Shoprite SA
Ad Details ：
Headline ：#GetKnected
Text ：Don’t miss out on these awesome holiday deals. Available at K’nect stores. Valid 23 Nov – 17Jan 2021. #GetKnected📲
Top 3 Ad Creative of Shoprite SA
Ad Details ：
Headline ：Available at Shoprite nationwide
Text ：Save on gifts this holiday with these awesome deals. Available at Shoprite nationwide. Valid 23 Nov – 17Jan 2021. #GetKnected📲
Basic Info of Top 3 Ad Creative
| 1st | 2nd | 3rd | |
| Duration | 34 | 34 | 33 |
| Popularity | 164 | 164 | 162 |
| Dimensions | 426 x 426 | 426 x 426 | 426 x 426 |
| Creative Type | Video | Video | Video |
| Network | Messenger | Audience Network | |
| Related Ads | 1 | 1 | 1 |
| Countries | United Kingdom,United States,Australia,Canada | Canada,Australia,United Kingdom,United States | United States,Canada,Australia,United Kingdom |
| Language | English | English | English |
Through the above analysis, we can see that the most effective channel for Shoprite SA in recent advertising is Messenger, and the main creative type is Video.
In conclusion: The above is a free Shoprite SA's competitive intelligence analysis report. To do a good job of advertising, long-term accumulation is required. we need to constantly check the latest trends and competitive intelligence data. With the use of competitive intelligence tools like SocialPeta, Guangdada(Chinese version of SocialPeta), we can improve our ROI, and make competitor‘s fans ours. I hope that this ad creative analysis report will allow you to gain more.
If you want to check the relevant intelligence analysis of other apps similar to Shoprite SA, you can click the app name below to view related reports, or you can find more info in ASOTools.